Raising digitally smart families
As a brand that’s all about play, we’re committed to ensuring play is safe for everyone. That’s why we’ve created tools and resources to empower children and families to learn good digital habits and thrive online. Below, you’ll find helpful content and playful learning experiences to help your family become digitally smart.
Explore with your child
Take your kids on a Build & Talk adventure
Try our fun, free activities to talk about online safety for ages 6 to 9
The key to smart online gaming? Start a conversation with your child!
We invited parents to experience online gaming through their child’s eyes then sit down for a conversation with the LEGO Group’s Digital Child Safety Expert about what they saw and how to start the conversation about online gaming safety with their children.
The digitally smart guide
Start your digitally smart journey here. Check out this collection of quick guides for parents covering key topics for digital life skills and online child safety.
Activities for your child
Join Zero’s Quest to uncover empathy and positive social skills online
Zero’s Quest is a narrative puzzle adventure game, designed to teach 10 to 12-year-olds the importance of empathy, and how to ‘play well’ online.
LEGO® Gloom Busters
We know kids love playing our LEGO® video games, so we’ve created LEGO® Gloom Busters to help children learn good digital behavior in a safe and fun gaming environment. As they drive wacky LEGO vehicles, kids are encouraged to help characters overcome common online challenges, such as cyberbullying and password security.
Empower your kids to Doom the Gloom
In this interactive experience, children join Captain Safety and his hero squad to defeat the ‘gloom’ which comes from how we treat each other or from meanies and scammers. Through fun videos and minigames, this experience will help build up child’s online safety skills.
Level up your child’s safety skills
It’s not just great gaming skills that your child needs when playing online. They also need to know what it takes to Play Smart and stay safe. We’ve created four simple steps to power-up your family’s safety knowledge and help get the conversation started with your little gamer.
Talk about online safety
Agree on boundaries up front
Encourage positive social values
Use online safety tools
Know where to seek help
Find someone you both trust
Understand the privacy risks
Cover the camera
Respect your children’s privacy
Play together, online
Safe social media for kids
Our online experiences are safe by design, like our social media platform LEGO® Life that avoids sharing personal information, images and locations. Accounts can be created
with Verified Parental Consent to make sure parents are involved every step of the way. All comments and photos are reviewed by trained moderators, so things are kept positive
and fun. The safe-by-design policy extends to our digital games as well.
Setting the standard with UNICEF
The LEGO Group has an ongoing partnership with UNICEF. We developed industry-first policies to strengthen child safeguarding and created the Child Online Safety Assessment
tool (COSA) that other companies can use to improve their own online safety.
Partnering with the DQ Institute
The LEGO Group has joined forces with the DQ Institute, a world-leading think tank on digital citizenship and online child safety, to help children develop digital life skills. Through
our partnership, we’ve built learning experiences based on a competency framework pioneered by the DQ Institute.