Children
The power of play
When children play they build essential life skills. Through play they learn to solve problems and boost confidence, creativity and resilience whilst having fun. We aspire to enhance the lives of children in our communities, empowering them to learn and thrive, through play.
Local community engagement
Through our local community engagement programs, employees volunteer to support the children who need it most.
Build the Change
Provides children with LEGO® bricks to build a better world. This could mean creating a better school, park or entire city.
Play Day
Our Play Day brings together colleagues from around the world to play, socialize and have fun. Our goal is to equip all employees to create playful moments at work, at home and in their local communities.
Playing it safe
Our aim is to provide children with the safest possible play experiences, and for that reason we have a relentless focus on product safety.
Digital child safety
We strive to make our digital play experiences as safe as possible for children, and deliver safety-by-design experiences that ensure children are protected while having fun and learning through digital play.
Partnership with UNICEF
Together, the LEGO Group, the LEGO Foundation and UNICEF empower children to become creative, engaged and lifelong learners through play.