Get LEGO® Ideas Books Are My Passion with purchases of 130 € or more*Learn more

Get LEGO® Ideas Books Are My Passion with purchases of 130 € or more*Learn more

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Creative Play | Unleashing Creativity
Set creativity freeProductsLearn more

Create a new way to play

Explore LEGO® sets designed to unleash a world of creative play possibilities.

Experience DOTS for yourself

Bring ideas to life with our online 3D tool!

Craft a new world

Feed your passion for travel with The Globe from LEGO® Ideas.

Call of the wild

Build and rebuild colourful forest creatures with sets from LEGO® Creator 3in1.

Make what you love. Love what you make.

Playing with LEGO® bricks, tiles and other elements encourages creative play and inspires the Arts & Crafts fans and artists in all of us. Just like using paints, paper clay or any other medium, the only building instruction needed is your own imagination.

#LEGOCreativity

Want to share your LEGO® creations with the world? Post your photos to Instagram and tag @LEGO for a chance to be featured on the website.

Some frequently asked questions about creative play