What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the buildup to the holiday season.

When does LEGO® Black Friday start?

Black Friday is on the 29th of November 2024. 'Black Friday weekend' runs through to the 2nd December 2024, which is referred to as 'Cyber Monday'.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQs

LEGO® Black Friday Toy Deals 2024

Black Friday 2024 is over

We'll see you next year with more great offers and gifts with purchase!

Shop now

Cyber Monday

See you next year with more special offers and gifts with purchase.

See you at LEGO® Insiders Weekend 2025

Shop now to continue earning points you can use toward great rewards, discounts and much more.

Build a playful holiday

Find the perfect gift for everyone on your list.

Build a gift. Give a gift.

Share a gift with #BuildToGive, and we’ll donate a set to a child in need of play.

18+
3093
4.1
X-Men: The X-Mansion
$7,999.00
Added to My Bag
X-Men: The X-Mansion
Qty: 1
New
18+
3792
4.8
The Botanical Garden
$7,999.00
Added to My Bag
The Botanical Garden
Qty: 1
New
18+
2405
4.8
The Burrow – Collectors' Edition
$6,299.00
Added to My Bag
The Burrow – Collectors' Edition
Qty: 1
Exclusives
18+
2083
4.8
Concorde
$4,999.00
Added to My Bag
Concorde
Qty: 1
Exclusives
18+
906
4.6
Retro Radio
$2,599.00
Added to My Bag
Retro Radio
Qty: 1
Exclusives
18+
5201
4.7
Avengers Tower
$12,499.00
Added to My Bag
Avengers Tower
Qty: 1
Exclusives
18+
1111
4.9
The Insect Collection
$1,999.00
Added to My Bag
The Insect Collection
Qty: 1
Exclusives
18+
3893
4.6
McLaren P1™
$10,899.00
Added to My Bag
McLaren P1™
Qty: 1
Exclusives
18+
4801
4.8
Gringotts™ Wizarding Bank – Collectors' Edition
$10,499.00
Added to My Bag
Gringotts™ Wizarding Bank – Collectors' Edition
Qty: 1
Exclusives
18+
10001
4.2
Eiffel tower
$14,999.00
Added to My Bag
Eiffel tower
Qty: 1
Exclusives
18+
1497
4.6
Jaws
$3,999.00
Added to My Bag
Jaws
Qty: 1
Exclusives
18+
1710
4.8
Tuxedo Cat
$2,599.00
Added to My Bag
Tuxedo Cat
Qty: 1
18+
327
4.8
Plum Blossom
$759.00
Added to My Bag
Plum Blossom
Qty: 1
18+
939
4.8
Wildflower Bouquet
$1,499.00
Added to My Bag
Wildflower Bouquet
Qty: 1
9+
730
4.7
Stitch
$1,599.00
Added to My Bag
Stitch
Qty: 1
10+
808
4.6
Mercedes-AMG G 63 & Mercedes-AMG SL 63
$1,149.00
Added to My Bag
Mercedes-AMG G 63 & Mercedes-AMG SL 63
Qty: 1
18+
1215
4.9
Super Mario World™: Mario & Yoshi
$3,399.00
Added to My Bag
Super Mario World™: Mario & Yoshi
Qty: 1
18+
1810
4.7
Hokusai – The Great Wave
$2,599.00
Added to My Bag
Hokusai – The Great Wave
Qty: 1
18+
758
4.7
Tiny Plants
$1,299.00
Added to My Bag
Tiny Plants
Qty: 1
18+
2500
4.6
Great Deku Tree 2-in-1
$7,499.00
Added to My Bag
Great Deku Tree 2-in-1
Qty: 1
Exclusives

5+
194
4.9
Burger Truck
$499.00
Added to My Bag
Burger Truck
Qty: 1
9+
730
4.7
Stitch
$1,599.00
Added to My Bag
Stitch
Qty: 1
9+
619
4.4
Moana's Flowerpot
$999.00
Added to My Bag
Moana's Flowerpot
Qty: 1
10+
1050
4.6
R2-D2™
$2,599.00
Added to My Bag
R2-D2™
Qty: 1
10+
808
4.6
Mercedes-AMG G 63 & Mercedes-AMG SL 63
$1,149.00
Added to My Bag
Mercedes-AMG G 63 & Mercedes-AMG SL 63
Qty: 1
8+
305
4.7
Jedi Bob's Starfighter
$999.00
Added to My Bag
Jedi Bob's Starfighter
Qty: 1
9+
564
4.5
Aston Martin Safety Car & AMR23
$1,149.00
Added to My Bag
Aston Martin Safety Car & AMR23
Qty: 1
9+
626
4.9
T. rex
$1,499.00
Added to My Bag
T. rex
Qty: 1
10+
1579
4.7
The Dark Falcon
$4,299.00
Added to My Bag
The Dark Falcon
Qty: 1
6+
553
4.7
Disney Duos
$1,149.00
Added to My Bag
Disney Duos
Qty: 1
10+
654
4.7
Up-Scaled LEGO® Minifigure
$1,199.00
Added to My Bag
Up-Scaled LEGO® Minifigure
Qty: 1
Exclusives
6+
218
5.0
Adventures with Interactive LEGO® Mario™
$1,299.00
Added to My Bag
Adventures with Interactive LEGO® Mario™
Qty: 1
10+
459
4.9
Dancing Groot
$1,149.00
Added to My Bag
Dancing Groot
Qty: 1
10+
643
4.1
Kawasaki Ninja H2R Motorcycle
$2,199.00
Added to My Bag
Kawasaki Ninja H2R Motorcycle
Qty: 1
10+
750
5.0
Wednesday & Enid's Dorm Room
$2,299.00
Added to My Bag
Wednesday & Enid's Dorm Room
Qty: 1
Exclusives
6+
817
5.0
Disney Princess Market Adventure
$2,599.00
Added to My Bag
Disney Princess Market Adventure
Qty: 1
8+
503
4.7
Mack® LR Electric Garbage Truck
$829.00
Added to My Bag
Mack® LR Electric Garbage Truck
Qty: 1
10+
900
4.7
Spider-Man Final Battle
$2,799.00
Added to My Bag
Spider-Man Final Battle
Qty: 1
9+
559
4.6
John Deere 9700 Forage Harvester
$999.00
Added to My Bag
John Deere 9700 Forage Harvester
Qty: 1
9+
452
4.7
NEOM McLaren Formula E Race Car
$1,299.00
Added to My Bag
NEOM McLaren Formula E Race Car
Qty: 1

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LEGO® Black Friday is over

We'll see you in 2025 with more great offers and gifts with purchase!

Read all about it

LEGO® Star Wars™ Black Friday Sets

Get ready for an epic Black Friday adventure with our range of LEGO® Star Wars™ building sets for all ages and abilities!

LEGO® Super Mario™ Black Friday Sets

Jump into the thrilling world of Super Mario™ this Black Friday with our action-packed collection of LEGO® Super Mario sets!

LEGO® Minecraft® Black Friday Sets

Bring the virtual world of Minecraft® to life this Black Friday with our extensive collection of LEGO® Minecraft toys!

LEGO® Technic™ Black Friday Sets

Black Friday is coming. Start their engines now with LEGO® Technic™ models of their favorite cars, trucks, motorcycles, boats and space vehicles!

LEGO® NINJAGO® Black Friday Sets

Ready to take ninja adventures to the next level this Black Friday? Explore amazing deals on LEGO® NINJAGO® sets and find the perfect gift for ninja fans!

LEGO® City Black Friday Sets

Dive into action with LEGO® City sets this Black Friday, from helicopter jungle adventures to interstellar space travel sets.

LEGO® Harry Potter™ Black Friday Sets

Get ready for a magical adventure through the Wizarding World™ this Black Friday with LEGO® Harry Potter™ toys and gifts for all ages.

LEGO® DUPLO® Black Friday Sets

Celebrate with LEGO® DUPLO® sets this Black Friday! LEGO DUPLO toys make the perfect gift for young children ages 1.5 years and up.