What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
421
4.8
Game Boy™
59,99 €
18+
587
4.8
Eevee
59,99 €
New
18+
686
5.0
Sunflower Bouquet
59,99 €
New
18+
735
4.9
Ferrari F2004 & Michael Schumacher
89,99 €
New
10+
584
4.9
Eleven, Max, Demogorgon and Holly Figures
39,99 €
New
18+
1755
4.3
Orange Cat
99,99 €
New
18+
830
4.7
Project Hail Mary
109,99 €
New
10+
303
5.0
Sulley, Mike and Boo Figures
24,99 €
New
18+
750
4.5
Love Birds
49,99 €
New
18+
1892
4.7
Japanese Cherry Blossom Landscape
119,99 €
New
18+
10001
4.1
Eiffel tower
629,99 €
Exclusives
18+
3266
4.8
Tudor Corner
229,99 €
Exclusives
18+
2083
4.8
Concorde
199,99 €
New
18+
1060
4.5
Ford Model T
129,99 €
New
18+
1003
4.9
Ocarina of Time™ – The Final Battle
119,99 €
New
18+
3456
3.9
Shopping Street
249,99 €
New
18+
1297
4.5
Iron Man Mark 3 Collectors' Edition
129,99 €
New
18+
1234
4.7
Floating Sea Otters
109,99 €
New
18+
1125
4.8
Gremlins™: Gizmo
99,99 €
14+
4851
4.7
The Old Town 15th Anniversary
299,99 €
New

10+
1180
4.8
Nike Dunk x LEGO® Set
99,99 €
Exclusives
7+
184
4.9
Yellow Travel Suitcase
14,99 €
9+
373
4.7
Petite Sunny Bouquet
29,99 €
8+
573
4.9
Buggy the Clown's Circus Tent
49,99 €
10+
275
4.7
Ferrari SF-24 F1® Race Car
26,99 €
7+
1517
4.3
Explorers' Arctic Polar Express Train
199,99 €
5+
196
4.7
Donut Truck
19,99 €
10+
832
4.4
Book Nook: Hogwarts™ Express
99,99 €
14+
3244
4.5
NINJAGO® City Workshops
249,99 €
Exclusives
9+
813
1.2
Republic Juggernaut
149,99 €
9+
943
4.7
Ford Bronco® SUV
59,99 €
9+
1005
4.9
Comic Book and Game Store
89,99 €
Exclusives
9+
427
4.2
Fantastic Four vs. Galactus Construction Figure
59,99 €
5+
199
4.8
T. rex River Escape
49,99 €
9+
1371
4.4
Medieval Horse Knight Castle
119,99 €
7+
543
4.8
Blathers's Museum Collection
79,99 €
9+
784
4.8
Angel
64,99 €
10+
607
4.5
Lamborghini Revuelto & Huracán STO
49,99 €
7+
258
1.3
327th Star Corps Clone Troopers™ Battle Pack
39,99 €
9+
973
4.8
Volvo L120 Electric Wheel Loader
99,99 €

6+
Mushroom Girl Key Chain
5,99 €
4+
1
3.4
Gray Baseplate
14,99 €
4+
1
5.0
White Baseplate
8,99 €
4+
1
3.1
Green Baseplate
8,99 €
6+
4.0
Dumbo Key Chain
5,99 €
New
6+
2.0
Spider-Man Key Chain
5,99 €
6+
Bright Bluish Green 2x4 Stud Key Chain
5,99 €
4+
1
2.5
Blue Baseplate
8,99 €
4.7
Large Winking Girl Ceramic Mug
24,99 €17,49 €- 30%
Price valid from 28 November and while supply lasts
Clearance
12+
3.2
Wooden Minifigure
119,99 €
6+
4.0
Minifigure Faces 1,000-Piece Puzzle
17,99 €
4+
Minifigure Display Case 16 – Red
34,99 €
6+
4.5
Eeyore Keyring
5,99 €
6+
Lightsaber Gel Pen – Red
3,99 €
6+
5.0
Harry Potter™ Keyring
5,99 €
4.0
Hydration Bottle – Blue
17,99 €
6+
5.0
LEGO® Hot Dog Guy Keyring
5,99 €
6+
3.0
Lightsaber Gel Pen – Green
3,99 €
6+
Lightsaber Gel Pen – Lavender
3,99 €
6+
Darth Vader™ Holiday Sweater Key Light
15,99 €

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Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now