What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
421
4.8
Game Boy™
59,99 €
18+
735
4.9
Ferrari F2004 & Michael Schumacher
89,99 €
New
18+
686
5.0
Sunflower Bouquet
59,99 €
New
18+
1755
4.3
Orange Cat
99,99 €
New
18+
830
4.8
Project Hail Mary
109,99 €
New
10+
584
4.9
Eleven, Max, Demogorgon and Holly Figures
39,99 €
New
18+
1892
4.7
Japanese Cherry Blossom Landscape
119,99 €
New
18+
750
4.5
Love Birds
49,99 €
New
12+
2842
4.8
FIFA World Cup™ Official Trophy
179,99 €
New
18+
2083
4.8
Concorde
199,99 €
New
18+
2593
4.2
Stranger Things: The Creel House
279,99 €
New
18+
1003
4.9
Ocarina of Time™ – The Final Battle
119,99 €
New
9+
628
5.0
Kevin & Dug
59,99 €
New
18+
3266
4.8
Tudor Corner
229,99 €
Exclusives
18+
1125
4.8
Gremlins™: Gizmo
99,99 €
18+
3179
4.7
Claude Monet – Bridge over a Pond of Water Lilies
199,99 €
New
18+
1060
4.6
Ford Model T
129,99 €
New
10+
1498
4.8
Football
119,99 €
New
12+
678
4.3
Batman™ Logo
79,99 €
New
18+
1503
4.4
Jaws
149,99 €
Exclusives

10+
275
4.7
Ferrari SF-24 F1® Race Car
26,99 €
10+
1180
4.8
Nike Dunk x LEGO® Set
99,99 €
Exclusives
8+
394
4.6
Peter Parker’s Apartment
49,99 €
9+
217
4.9
Happy Plants
19,99 €
9+
373
4.7
Petite Sunny Bouquet
29,99 €
9+
943
4.7
Ford Bronco® SUV
59,99 €
9+
566
4.8
Heihei
39,99 €
8+
1086
4.8
F1® Truck with RB20 & AMR24 F1® Cars
99,99 €
9+
926
4.4
Battle at Arlong Park
79,99 €
7+
184
4.9
Yellow Travel Suitcase
14,99 €
8+
747
4.9
Team Sonic Command Truck
69,99 €
9+
1005
4.9
Comic Book and Game Store
89,99 €
Exclusives
14+
3244
4.5
NINJAGO® City Workshops
249,99 €
Exclusives
8+
573
4.9
Buggy the Clown's Circus Tent
49,99 €
9+
1371
4.4
Medieval Horse Knight Castle
119,99 €
9+
651
4.4
Hogwarts™ Castle: Flying Lessons
79,99 €
7+
258
1.3
327th Star Corps Clone Troopers™ Battle Pack
39,99 €
9+
685
4.9
Beautiful Horse
49,99 €
8+
383
4.8
Retro Telephone
29,99 €
7+
582
5.0
Raptor & Titanosaurus Tracking Mission
99,99 €

4+
1
3.1
Green Baseplate
8,99 €
6+
4.0
Dumbo Key Chain
5,99 €
New
4+
1
3.4
Gray Baseplate
14,99 €
6+
5.0
LEGO® Hot Dog Guy Keyring
5,99 €
4+
1
5.0
White Baseplate
8,99 €
6+
4.4
LEGO® Gold Brick Keyring
5,99 €
6+
2.0
Spider-Man Key Chain
5,99 €
6+
4.0
Darth Vader™ Keyring
5,99 €
Large Ceramic Mug
24,99 €14,99 €- 40%
Price valid from 28 November and while supply lasts
Clearance
4.0
Hydration Bottle – Blue
17,99 €
12+
3.2
Wooden Minifigure
119,99 €
6+
2.8
LEGO® Shark Suit Guy Key Chain
5,99 €
6+
3.5
Batman™ Keyring
5,99 €
6+
Baby Ankylosaurus Key Chain
5,99 €
6+
5.0
Gel Pens – 10 Pack
29,99 €
6+
3.5
Banana Guy Key Light
15,99 €
4+
8-Stud Desk Drawer – Red
24,99 €
6+
Chili Girl Keyring
5,99 €
6+
Darth Vader™ Holiday Sweater Key Light
15,99 €
6+
5.0
Ghost-Spider Key Chain
5,99 €

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Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now