When the world’s most creative and loved brands work together, incredible things happen. Explore the LEGO Group’s exciting collaborations with adidas, IKEA and other iconic brands and discover a wide range of innovative products with the X factor. In building these brand partnerships, we aim to unite people through imaginative play, unlock children’s full potential and make everyday life extra fun.
Two iconic brands, one great team
The LEGO Group and industry-leading sportswear brand adidas share a belief in the power to build better futures through creative play. Now we’re playing on the same team to co-create a diverse array of products that foster a more playful, positive and inclusive world. Look out for colorful adidas x LEGO® apparel, footwear, accessories, sets and other inventive concepts to spark fans’ imaginations.
© 2021 adidas AGSay yes to play at home
Creative play is essential to kids’ development, wellbeing and happiness, and sometimes clutter is part of the play. The IKEA and LEGO® brands linked up to make the household a more fun and functional place, enable more play and encourage parents and children to play together. Check out our innovative BYGGLEK range at IKEA stores and say yes to play!
The IKEA trademarks are registered and owned by Inter IKEA Systems B.V.Art Made For Wearing
Levi’s® and the LEGO Group fit as perfectly as your favorite pair of jeans. We both love creativity and playfulness, we’re unparalleled on quality and there’s nothing we encourage more than customization. That’s why, in 2020, we paired up for a time-limited brand collaboration like no other, producing a one-off collection that created the first ever flexible LEGO® baseplate! Sewn straight onto the denim, it let you decorate (and re-decorate) however you liked using LEGO DOTS, letting wearers be the master of their style.
©2020 Levi Strauss & Co.
