Fan Engagement and Programs
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Guided LEGO® tours
Ever dreamt of going 'behind the scenes' and explore LEGO locations that are typically off-limits? Beginning at LEGO House, the 'Home of the Brick', located in the heart of Billund, both the LEGO Fan Tour and LEGO Inside Tour will guide you through a captivating LEGO universe. Depending on the tour you choose, expect to be amazed by the LEGO factory, LEGO Campus, internal museum in LEGO founder, Ole Kirks original home, and many other awesome places! Plus, all tours, of course include, hours of playtime at LEGO House.
LEGO® Fans
We believe you’re never too old to love LEGO bricks. Self-identified AFOLs (Adult Fan of LEGO) have been around for over 30 years, creating regional and online communities, events, magazines, blogs, and other media channels. We engage and work with these communities through the LEGO Ambassador Network. Find a community or event near you or learn more about our Recognized Community Program.
LEGO® Ideas
LEGO® Ideas is a globally available open innovation community where LEGO fans can submit their own ideas for new LEGO sets, vote for other members’ ideas, participate in challenges and engage in other LEGO activities, including mini-build activities, fan votes or polls.
As part of the main Product Idea experience, members collect votes for their ideas online, and ideas that receive 10,000 votes have a chance of being selected to become part of the LEGO Group’s product portfolio.
Other parts are challenges and activities which are time and theme framed and typically run in collaboration with internal partners.
To engage on the website, you need to be a member. Engaging includes to submit an idea, participate in a challenge or activity, supports (votes) favourite ideas, interact with the community by commenting and giving feedback.
LEGO® Inside Tour
Get an exclusive 2½ days guided tour to the LEGO® Group with the LEGO Inside Tour.
You are invited inside Ole Kirk Kristiansen’s original house, featuring an extraordinary exhibition of LEGO sets and models that date back to 1934. You will meet LEGO employees and especially LEGO designers, who will introduce you to their daily work at the LEGO Group, and you will take part in a unique building experience together with LEGO designers. Part of the LEGO Inside Tour consists of a factory tour, where you can see how LEGO bricks are produced. LEGO Inside Tour also stops at the LEGO staff shop.
At the end of the tour, you will receive a unique gift exclusively produced in close cooperation with Kjeld Kirk Kristiansen especially for this year’s LEGO Inside Tour participants.
LEGO® Fan Tour
Explore the LEGO® Group in a one-day tour with the LEGO Fan Tour, arranged by LEGO House.
Have you ever wondered what it smells like in a LEGO factory? Where the LEGO company started and became what it is today? What it looks like behind the scenes in one of the most exciting LEGO Group locations? Join us for an exclusive one-day experience with the starting point at LEGO House. From there, we will venture out into Billund to learn more about the LEGO Group and the past, present and future of the LEGO brick.
BrickLink
BrickLink is the largest marketplace for genuine LEGO products driven by a community of LEGO fans from all around the world. With an extensive catalog of every LEGO element and set ever released, BrickLink is the place to find missing pieces, discover rare and vintage sets, and keep track of what you like or already have.
Want to design custom creations? Try out Studio, our robust digital building software where you can build, render, and create instructions.
LEGO® Certified Professionals
The LEGO® Certified Professionals (LCP) program is made up of adult LEGO entrepreneurs who have turned their passion for the LEGO brick and system into a full-time or part-time profession. Besides working with the LEGO Group, LCPs can also work with 3rd party commissions and own projects.