How do toys affect children’s identity?

Toys, and the way we play with them, act as a rehearsal for adulthood. Toys impact the identities of children by encouraging certain skills and traits. Traditionally (not to mention broadly) speaking, toys for boys have been focused on action and conflict, whereas toys for girls have usually been marketed as nurturing or beauty-related toys. It’s for this exact reason that children need to be exposed to a variety of toys. This is why the LEGO Group is committed to making play more inclusive by ensuring that children’s ambitions and playtime are not limited by gender stereotypes.

Do toys enforce gender stereotypes?

Toys influence the development, cognitive and social skills of children and can contribute to gender stereotypes. Stereotypically ‘feminine’ toys have in the past been related to nurturance, care, beauty and attractiveness, whereas stereotypically ‘masculine’ toys are usually focused around technology, competition, aggression, construction and action. These stereotypes can influence how children play, their behavior, and can even impact education outcomes, career pathways and interpersonal relationships. We at the LEGO Group are very aware of the power of gender stereotypes and that’s why every toy we make today, we make for every child. It is our mission to steer clear of stereotypes in both our product design and marketing. We hope you can see this approach in action on this page, as well as on our corresponding page. If you’d like to learn more, please refer to our joint research with the Geena Davis Institute on the subject . We also enjoyed reading this study by PNAS.

What are non-gendered toys?

Non-gendered toys are those which do not reinforce or reflect stereotypical ‘masculine’ or ‘feminine’ stereotypes. Either by the qualities they encourage, the skillsets they require, their color, their appearance, right down to the kids shown playing them on the packaging. Instead, they promote a range of interests and possibilities. We like to think that the biggest difference between our sets is simply the age range they are aimed at.

Do kids prefer gendered toys?

No boy is born with some kind of biological preference for blue things, as much as no girls are born with a preference for pink things. The gendering of those colors – and of toys in general – is a societal development. According to a study conducted by the LEGO Group, girls are slightly less restrained by typical gender biases than boys. 74% of boys compared to 62% of girls believe some activities are meant ‘just’ for girls, with others meant for boys. At the LEGO Group, we aim to break these gender stereotypes by encouraging kids to play with sets from all of the ranges we have to offer, for example, by categorizing our sets by factors such as age range, interest and price.

Are LEGO sets for girls or boys?

All LEGO toys are for all kids, however they identify themselves.

Is LEGO City for boys or girls?

Just like all our other toys, all LEGO City sets are for all kids, however they identify themselves.

Is LEGO Friends for boys or girls?

LEGO Friends is great for kids who like deep character development as a way to discover and explore their own personality and interests. That passion can be equally strong in all children.

Toys for Girls | Official LEGO® Shop US

Toys for Girls

Searching for the best gifts for girls for an upcoming birthday, Christmas or special occasion? All LEGO® sets are for girls with something for all ages and every interest. If you are stuck for inspiration, discover some of the best toys for girls here.

Cool toys for girls

Mini Disney Sleeping Beauty Castle

Average rating4.9out of 5 stars

$39.99

Simba the Lion King Cub

Average rating4.8out of 5 stars

$19.99

Nook's Cranny & Rosie's House

Average rating4.9out of 5 stars

$74.99

Ollivanders™ & Madam Malkin's Robes

Average rating4.7out of 5 stars

$89.99

The Magical Madrigal House

Average rating5out of 5 stars

$159.99

Castle Bed and Breakfast

Average rating5out of 5 stars

$99.99

Aston Martin Safety Car & AMR23

Average rating4.5out of 5 stars

$44.99

Yellow Delivery Truck

Average rating4.8out of 5 stars

$99.99

Exclusives

Carl, Russell & Kevin

Average rating4.9out of 5 stars

$19.99

Dragon Stone Shrine

Average rating4.5out of 5 stars

$119.99

Red Double-Decker Sightseeing Bus

Average rating4.8out of 5 stars

$29.99

The Never Witch's Midnight Raven

Average rating4.8out of 5 stars

$99.99

Brick-Built Gru and Minions

Average rating5out of 5 stars

$54.99

Ghost & Phantom II

Average rating4.7out of 5 stars

$159.99

Mercedes-AMG G 63 & Mercedes-AMG SL 63

Average rating4.7out of 5 stars

$44.99

The Windmill Farm

Average rating4.9out of 5 stars

$54.99

If they’re into it, there’s a LEGO® world of it

From gaming to magic to fairy-tale heroes, we’ve got endless worlds for girls to create.

Learn more

Creative toys for girls

Whether it’s stunning wall art, funky storage spaces or even friendly bracelets, find sets that will get kids creating endlessly.

Learn more

Gifts for girls aged 6+

Creative Pets

Average rating5out of 5 stars

$34.99

Retiring soon

Mirabel's Photo Frame and Jewelry Box

Average rating4.9out of 5 stars

$29.99

Forest Animals: Red Fox

Average rating4.9out of 5 stars

$49.99

Cozy House

Average rating4.9out of 5 stars

$59.99

LEGO® Friends Toys for Girls

With complex and diverse characters, kids with all kinds of passions can dive into a world of storytelling with LEGO® Friends.

Learn more

Gifts for girls aged 6+

Mobile Tiny House

Average rating4.9out of 5 stars

$64.99

Autumn's House

Average rating4.8out of 5 stars

$69.99

Dog Rescue Center

Average rating4.7out of 5 stars

$59.99

LEGO® City Toys for Girls

Let girls play out everyday stories and daring missions, and learn about the world around them in fun, exciting way with LEGO® City sets.

Learn more

Gifts for 5-year-old girls

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New

LEGO® City Advent Calendar 2024

$32.99

Retiring soon

Jungle Explorer ATV Red Panda Mission

Average rating4.4out of 5 stars

$10.99

Yellow Delivery Truck

Average rating4.8out of 5 stars

$99.99

Yellow Construction Excavator

Average rating4.9out of 5 stars

$54.99

Seaside Harbor with Cargo Ship

Average rating4.9out of 5 stars

$109.99

Car Transporter Truck with Sports Cars

Average rating4.5out of 5 stars

$99.99

Passenger Airplane

Average rating4.5out of 5 stars

$119.99

Downtown

Average rating4.7out of 5 stars

$199.99

Arctic Explorer Ship

Average rating4.8out of 5 stars

$159.99

Jungle Explorer Helicopter at Base Camp

Average rating4.9out of 5 stars

$99.99

Robot World Roller-Coaster Park

Average rating4.9out of 5 stars

$99.99

Tracks

Average rating3.2out of 5 stars

$19.99

Tow Truck and Sports Car Repair

Average rating4.6out of 5 stars

$19.99

Red Double-Decker Sightseeing Bus

Average rating4.8out of 5 stars

$29.99

Construction Steamroller

Average rating4.9out of 5 stars

$9.99

Police Prison Island

Average rating5out of 5 stars

$99.99

Police Car

Average rating4.7out of 5 stars

$9.99

Space Science Lab

Average rating4.8out of 5 stars

$34.99

Jungle Explorer Off-Road Truck

Average rating4.9out of 5 stars

$34.99

LEGO® City Busy Word Book

Average rating5out of 5 stars

$14.99

Gifts for Girls

Searching for exciting gift ideas for girls aged 18 months to 9 years old and up? Find the best LEGO® sets for girls right here…

Learn more

Top birthday gifts for kids aged 6+

Disney Princess Creative Castles

Average rating5out of 5 stars

$34.99

Dog Rescue Center

Average rating4.7out of 5 stars

$59.99

Sunflowers

Average rating4.5out of 5 stars

$14.99

Retiring soon

Disney Celebration Train

Average rating4.9out of 5 stars

$39.99

Roses

Average rating4.7out of 5 stars

$14.99

Exclusives

Stitch

Average rating4.9out of 5 stars

$9.99

The Frog House

Average rating4.9out of 5 stars

$54.99

LEGO® Harry Potter™ Toys for Girls

We’ve been delighting young witches and wizards for over 20 years with our magical LEGO® Harry Potter™ sets.

Learn more

Gifts for girls aged 8+

Flying Ford Anglia™

Average rating4.7out of 5 stars

$14.99

Hogwarts™ Castle Owlery

Average rating4.9out of 5 stars

$44.99

Star Wars™ Gifts for Girls

Unlock the power of girls’ creative force as they role-play their own heroic adventures with LEGO® Star Wars™ sets.

Learn more

Gifts for girls aged 9+

View All

New

Jabba's Sail Barge™

$499.99

Coming Soon

The Dark Falcon

Average rating4.8out of 5 stars

$179.99

New

Imperial Dropship vs. Rebel Scout Speeder

$39.99

Coming Soon

New

LEGO® Star Wars™ Advent Calendar 2024

Average rating4.5out of 5 stars

$44.99

Imperial Star Destroyer™

Average rating4.7out of 5 stars

$159.99

Exclusives

Clone Commander Cody™

Average rating4.9out of 5 stars

$9.99

Captain Rex™ Y-Wing™ Microfighter

Average rating4.5out of 5 stars

$12.99

Jedi Bob's Starfighter

Average rating4.6out of 5 stars

$39.99

Hard to find

AT-AT™

Average rating4.1out of 5 stars

$849.99

Millennium Falcon™

Average rating4.5out of 5 stars

$849.99

Boarding the Tantive IV™

Average rating4.7out of 5 stars

$54.99

Exclusives

The Force of Creativity

Average rating3.5out of 5 stars

$149.99

R2-D2™

Average rating4.6out of 5 stars

$99.99

Clone Trooper™ & Battle Droid™ Battle Pack

Average rating4.7out of 5 stars

$29.99

Ahsoka Tano's Duel on Peridea

Average rating4.3out of 5 stars

$54.99

Exclusives

Venator-Class Republic Attack Cruiser™

Average rating4.5out of 5 stars

$649.99

Millennium Falcon™

Average rating4.7out of 5 stars

$84.99

Exclusives

X-Wing Starfighter™

Average rating3.1out of 5 stars

$239.99

Paz Vizsla™ and Moff Gideon™ Battle

Average rating4.7out of 5 stars

$39.99

Executor Super Star Destroyer™

Average rating4.7out of 5 stars

$69.99

LEGO® | Disney Sets for Girls

From classic stories to modern classics, discover LEGO® sets that are sure to bring the magic of Disney into any playtime.

Learn more

Gifts for girls aged 4+

Retiring soon

Exclusives

Snow White and the Seven Dwarfs' Cottage

Average rating4.8out of 5 stars

$219.99

Disney Princess Creative Castles

Average rating5out of 5 stars

$34.99

New

Disney Castle

Average rating4.8out of 5 stars

$399.99

Animal Toys for Girls

From stripy tigers and mysterious sea creatures to ancient dinosaurs and magical dragons, there’s something here for every animal-loving kid.

Learn more

Space

Let’s go places

Toys for Girls

Cool toys for girls

Mini Disney Sleeping Beauty Castle

Simba the Lion King Cub

Nook's Cranny & Rosie's House

Ollivanders™ & Madam Malkin's Robes

The Magical Madrigal House

Castle Bed and Breakfast

Aston Martin Safety Car & AMR23

Yellow Delivery Truck

Carl, Russell & Kevin

Dragon Stone Shrine

Red Double-Decker Sightseeing Bus

The Never Witch's Midnight Raven

Brick-Built Gru and Minions

Ghost & Phantom II

Mercedes-AMG G 63 & Mercedes-AMG SL 63

The Windmill Farm

If they’re into it, there’s a LEGO® world of it

Creative toys for girls

Gifts for girls aged 6+

Creative Pets

Mirabel's Photo Frame and Jewelry Box

Forest Animals: Red Fox

Cozy House

LEGO® Friends Toys for Girls

Gifts for girls aged 6+

Mobile Tiny House

Autumn's House

Dog Rescue Center

LEGO® City Toys for Girls

Gifts for 5-year-old girls

LEGO® City Advent Calendar 2024

Jungle Explorer ATV Red Panda Mission

Yellow Delivery Truck

Yellow Construction Excavator

Seaside Harbor with Cargo Ship

Car Transporter Truck with Sports Cars

Passenger Airplane

Downtown

Arctic Explorer Ship

Jungle Explorer Helicopter at Base Camp

Robot World Roller-Coaster Park

Tracks

Tow Truck and Sports Car Repair

Red Double-Decker Sightseeing Bus

Construction Steamroller

Police Prison Island

Police Car

Space Science Lab

Jungle Explorer Off-Road Truck

LEGO® City Busy Word Book

Gifts for Girls

Top birthday gifts for kids aged 6+

Disney Princess Creative Castles​

Dog Rescue Center

Sunflowers

Disney Celebration Train​

Roses

Stitch

The Frog House

LEGO® Harry Potter™ Toys for Girls

Gifts for girls aged 8+

Flying Ford Anglia™

Hogwarts™ Castle Owlery

Star Wars™ Gifts for Girls

Gifts for girls aged 9+

Jabba's Sail Barge™

The Dark Falcon

Imperial Dropship vs. Rebel Scout Speeder

LEGO® Star Wars™ Advent Calendar 2024

Imperial Star Destroyer™

Clone Commander Cody™

Captain Rex™ Y-Wing™ Microfighter

Jedi Bob's Starfighter

AT-AT™

Millennium Falcon™

Boarding the Tantive IV™

The Force of Creativity

R2-D2™

Disney Princess Creative Castles

Disney Celebration Train

Disney Princess Creative Castles