LEGO® Kids Creative Studio
Meet the Mentors and Creators
Luke Armitage
• Mentor, Universal Music Group• Co-lead mentor providing guidance and offering musical expertise to support creator ideas
• VP of Astralwerks Records, Capitol Records’ dance and electronic home
• Heads up and manages global marketing and content creation team
![](https://www.lego.com/cdn/cs/set/assets/blt10bce6d5baafaa74/Page2_D_KCS_LukeUMG_960x720.jpg?fit=crop&format=jpg&quality=80&width=800&height=600&dpr=1)
Natalie Williams
• Mentor, The LEGO Group• Co-lead mentor providing oversight to help creators bring their ideas to life
• Content Manager for LEGO VIDIYO with a key role in its development
• Drives in-app content and leads music curation as part of digital experience
![](https://www.lego.com/cdn/cs/set/assets/bltba1b7ade36841ae3/Page2_C_KCS_NatalieLEGO_960x720.jpg?fit=crop&format=jpg&quality=80&width=800&height=600&dpr=1)
Robyn
• Kid Creative Director• AKA Lil Bit Saucy; enjoys singing and rapping
• Selected from more than one hundred Kid Creative Director applications
• Loves to teach herself to play guitar, creative writing and freehand drawing
• Studies the history of hip hop which helps fuel her music passions
![](https://www.lego.com/cdn/cs/set/assets/blt9e55e963f26cc14a/Page2_C_KCS_Saucy_960x720.jpg?fit=crop&format=jpg&quality=80&width=800&height=600&dpr=1)
Nicole
• KCS Head of Choreography• Danced with top performing musicians from around the world
• Dance choreographer, teaching classes from Hawaii to India
![](https://www.lego.com/cdn/cs/set/assets/blt2228214f027f61e4/Page2_C_KCS_Nicole_960x720.jpg?fit=crop&format=jpg&quality=80&width=800&height=600&dpr=1)
Brock & Boston
• KCS Director of Photography; KCS Assistant Director• Twins with a shared passion for photography and creative content, especially on social
• Both love to surf, skateboard and see new places
![](https://www.lego.com/cdn/cs/set/assets/bltc2cb50ac956f4030/Page2_D_KCS_BrockBoston_960x720.jpg?fit=crop&format=jpg&quality=80&width=800&height=600&dpr=1)
GEM Sisters
• KCS Director; KCS Head of Cinematography; KCS Head of Costume• Dynamic trio of superstar sisters
• Passionate about creating quality content that emphasizes diversity & inclusion for the next generation
![](https://www.lego.com/cdn/cs/set/assets/blt366ab7ee16987941/Page2_E_KCS_Gem_960x720.jpg?fit=crop&format=jpg&quality=80&width=800&height=600&dpr=1)
Bryton
• KCS Stunt Master• Enjoys traveling and creating action-packed content with his family
• Competed on American Ninja Warrior Jr.
![](https://www.lego.com/cdn/cs/set/assets/bltf85374840f02fc68/Page2_F_KCS_Bryton_960x720.jpg?fit=crop&format=jpg&quality=80&width=800&height=600&dpr=1)
Bella
• KCS Assistant Choreographer• Past “Best Dancer” winner with Break the Floor Productions
• Danced on tours with top selling pop artists
![](https://www.lego.com/cdn/cs/set/assets/blt4b103c35b68c080c/Page2_G_KCS_Bella_960x720.jpg?fit=crop&format=jpg&quality=80&width=800&height=600&dpr=1)
Bala
• KCS Music Supervisor• Hosted Kids’ Choice Awards Mexico and won the Favorite Inspiration Award
• Released original songs with Nickelodeon Latin America
![](https://www.lego.com/cdn/cs/set/assets/blt9da89d608b4a1377/Page2_H_KCS_Bala_960x720.jpg?fit=crop&format=jpg&quality=80&width=800&height=600&dpr=1)