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Learning Through Play

Learning Through Play with LEGO® DUPLO®

Did you know that 90% of our brain is developed before the age of 5? It’s why Learning Through Play underpins everything we do here at LEGO® DUPLO®. And we’re not just talking ABCs and 123s…

Using thorough scientific research, we design each set to help toddlers develop particular emotional ‘EQ’ skills, alongside crucial ‘IQ’ skills.

What are IQ Skills?

Cognitive, physical and creative abilities. Sharp IQ skills help kids grasp tricky concepts (like that pesky alphabet…), master hand-eye coordination and problem-solve – all while boosting their blossoming imaginations!

What are EQ Skills?

Social and emotional abilities. Strong EQ skills help kids understand (and manage!) their expanding range of feelings, allowing them to care for others and build meaningful relationships.

Bringing IQ and EQ skills together

So, we’ve learned what IQ and EQ skills are. But it’s when we combine them in certain ways, for different categories of DUPLO sets, that the real magic happens...

What can our Blue sets do?

Our Blue DUPLO sets encourage kids to Think Logically (IQ) while taking their first steps towards Expressing Themselves (EQ). When supported in their play by caregivers, these sets can provide a boost to their self-confidence!

What can our Green sets do?

It’s all about perseverance in our Green sets! We pose the challenge, you provide the support, and your little ones try, try, Learn Patience (EQ), and try again until they figure out Creative Solutions (IQ)!

Spot it on the box!

Find DUPLO® sets that emphasize these particular combinations of IQ and EQ skills, by searching for the corresponding color on the box!