What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the buildup to the holiday season.

When does LEGO® Black Friday start?

Black Friday is on the 29th of November 2024. 'Black Friday weekend' runs through to the 2nd December 2024, which is referred to as 'Cyber Monday'.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQs

LEGO® Black Friday Toy Deals 2024

Black Friday 2024 is over

We'll see you next year with more great offers and gifts with purchase!

Shop now

Cyber Monday

See you next year with more special offers and gifts with purchase.

See you at LEGO® Insiders Weekend 2025

Shop now to continue earning points you can use toward great rewards, discounts and much more.

Build a playful holiday

Find the perfect gift for everyone on your list.

Build a gift. Give a gift.

Share a gift with #BuildToGive, and we’ll donate a set to a child in need of play.

18+
3792
4.8
The Botanical Garden
$329.99
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The Botanical Garden
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18+
1440
4.8
Santa's Post Office
$99.99
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18+
3093
4.1
X-Men: The X-Mansion
$329.99
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New
12+
691
4.8
Supply Llama
$39.99
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18+
1710
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Tuxedo Cat
$99.99
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18+
906
4.6
Retro Radio
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278
4.8
Chrysanthemum
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18+
1810
4.7
Hokusai – The Great Wave
$99.99
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10+
808
4.6
Mercedes-AMG G 63 & Mercedes-AMG SL 63
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9+
730
4.7
Stitch
$64.99
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6+
6
Minifigure Factory
$11.99
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18+
2228
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Snow White and the Seven Dwarfs' Cottage
$219.99
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608
4.7
Orchid
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1138
4.6
C-3PO™
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1579
4.7
The Dark Falcon
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2316
4.7
Vincent van Gogh - The Starry Night
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Hard to find
9+
626
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T. rex
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5201
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Avengers Tower
$499.99
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1215
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Super Mario World™: Mario & Yoshi
$129.99
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1503
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Mona Lisa
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194
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Burger Truck
$19.99
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730
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Stitch
$64.99
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9+
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Moana's Flowerpot
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R2-D2™
$99.99
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Mercedes-AMG G 63 & Mercedes-AMG SL 63
$44.99
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305
4.7
Jedi Bob's Starfighter
$39.99
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564
4.5
Aston Martin Safety Car & AMR23
$44.99
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626
4.9
T. rex
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The Dark Falcon
$179.99
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553
4.7
Disney Duos
$44.99
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218
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Adventures with Interactive LEGO® Mario™
$49.99
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459
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Dancing Groot
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654
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Up-Scaled LEGO® Minifigure
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Kawasaki Ninja H2R Motorcycle
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Wednesday & Enid's Dorm Room
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817
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Disney Princess Market Adventure
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503
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Mack® LR Electric Garbage Truck
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900
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Spider-Man Final Battle
$109.99
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Spider-Man Final Battle
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559
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John Deere 9700 Forage Harvester
$39.99
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452
4.7
NEOM McLaren Formula E Race Car
$49.99
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LEGO® Black Friday is over

We'll see you in 2025 with more great offers and gifts with purchase!

Read all about it

LEGO® Star Wars™ Black Friday Sets

Get ready for an epic Black Friday adventure with our range of LEGO® Star Wars™ building sets for all ages and abilities!

LEGO® Super Mario™ Black Friday Sets

Jump into the thrilling world of Super Mario™ this Black Friday with our action-packed collection of LEGO® Super Mario sets!

LEGO® Minecraft® Black Friday Sets

Bring the virtual world of Minecraft® to life this Black Friday with our extensive collection of LEGO® Minecraft toys!

LEGO® Technic™ Black Friday Sets

Black Friday is coming. Start their engines now with LEGO® Technic™ models of their favorite cars, trucks, motorcycles, boats and space vehicles!

LEGO® NINJAGO® Black Friday Sets

Ready to take ninja adventures to the next level this Black Friday? Explore amazing deals on LEGO® NINJAGO® sets and find the perfect gift for ninja fans!

LEGO® City Black Friday Sets

Dive into action with LEGO® City sets this Black Friday, from helicopter jungle adventures to interstellar space travel sets.

LEGO® Harry Potter™ Black Friday Sets

Get ready for a magical adventure through the Wizarding World™ this Black Friday with LEGO® Harry Potter™ toys and gifts for all ages.

LEGO® DUPLO® Black Friday Sets

Celebrate with LEGO® DUPLO® sets this Black Friday! LEGO DUPLO toys make the perfect gift for young children ages 1.5 years and up.