What is Black Friday?

Black Friday traditionally marks the start of the Christmas shopping season. Eagle-eyed shoppers like to find that perfect gift at a discounted price, but Black Friday isn't all about sales. It also provides a great opportunity to find the right gift or toy before they run out of stock in the build-up to the festive season.

When does LEGO® Black Friday start?

Black Friday starts on 28th November 2025. “Black Friday Weekend” runs until 1st December 2025 and culminates with Cyber Monday.

What does Black Friday mean for LEGO® fans?

LEGO® Black Friday isn't all about sales. Black Friday is the perfect time to purchase that LEGO® gift ahead of the big Christmas rush.

How can I get a great deal on LEGO® sets this Black Friday?

Check back on Home | Official LEGO® Shop to discover our Black Friday deals with discounts on many popular LEGO® sets and a variety of gifts with purchases!

Do LEGO® Insiders members get special sales?

LEGO® Insiders members get access to great sales and discounts throughout the year. In addition to this, you'll also be entitled to deals throughout LEGO® Insiders Weekend which takes place the weekend before Black Friday.

How can I get ready for LEGO® Black Friday?

Get ready for LEGO® Black Friday by marking the date in your calendar and bookmark this page to get here quickly on the day. Don't forget to sign-up for Home | Official LEGO® Shop emails (sign-up at the bottom of this page) and watch the website to see offers and make your wishlist .

FAQ

LEGO® Black Friday toy deals 2025

Black Friday 2025 is over

We'll see you next year with more special offers, rewards and gift with purchases!

Shop now

18+
1125
4.8
Gremlins™: Gizmo
109,99 €
18+
830
4.9
Project Hail Mary
119,99 €
New
18+
3179
4.5
Claude Monet – Bridge over a Pond of Water Lilies
209,99 €
New
18+
1399
4.6
Winnie the Pooh
159,99 €
New
18+
750
4.5
Love Birds
52,99 €
New
18+
3456
3.9
Shopping Street
264,99 €
New
18+
1892
4.7
Japanese Cherry Blossom Landscape
129,99 €
New
18+
784
4.7
How to Train Your Dragon: Toothless
74,99 €
Exclusives
18+
1755
4.4
Orange Cat
109,99 €
New
18+
10001
4.1
Eiffel tower
629,99 €
Exclusives
18+
2025
4.6
Willy Wonka & the Chocolate Factory
229,99 €
Exclusives
18+
879
4.8
Flower Wall
94,99 €
New
18+
1710
4.8
Tuxedo Cat
114,99 €
18+
3266
4.8
Tudor Corner
239,99 €
Exclusives
10+
268
4.9
APXGP Team Race Car from F1® The Movie
29,99 €
New
14+
4851
4.8
The Old Town 15th Anniversary
309,99 €
New
18+
2083
4.8
Concorde
199,99 €
New
18+
2102
4.7
Golden Retriever Puppy
149,99 €
New
14+
605
4.9
Bugs Bunny
41,99 €
New
12+
2842
4.8
FIFA World Cup™ Official Trophy
189,99 €
New

9+
217
4.9
Happy Plants
21,99 €
10+
665
4.8
The Creeper™
42,99 €
8+
383
4.8
Retro Telephone
31,99 €
10+
1180
4.8
Nike Dunk x LEGO® Set
109,99 €
Exclusives
5+
196
4.7
Donut Truck
19,99 €
6+
268
4.8
Lucky & Penny 101 Dalmatians Puppies
26,99 €
8+
394
4.6
Peter Parker’s Apartment
54,99 €
10+
1376
4.5
The Going Merry Pirate Ship
139,99 €
14+
3244
4.5
NINJAGO® City Workshops
259,99 €
Exclusives
8+
573
4.9
Buggy the Clown's Circus Tent
54,99 €
7+
184
4.9
Yellow Travel Suitcase
16,99 €
7+
543
4.8
Blathers's Museum Collection
87,99 €
9+
1005
4.9
Comic Book and Game Store
94,99 €
Exclusives
10+
845
4.8
K-2SO™ Security Droid
99,99 €
7+
258
1.3
327th Star Corps Clone Troopers™ Battle Pack
42,99 €
9+
784
4.8
Angel
72,99 €
9+
685
4.9
Beautiful Horse
54,99 €
9+
976
1.8
Battle of Felucia Separatist MTT™
164,99 €
10+
1084
4.5
Klombo
109,99 €
9+
926
4.4
Battle at Arlong Park
87,99 €

4+
1
3.1
Green Baseplate
8,99 €
4+
1
2.5
Blue Baseplate
8,99 €
4+
1
3.4
Gray Baseplate
14,99 €
4+
1
5.0
White Baseplate
8,99 €
5+
2.7
Magnet Set – Blue
8,99 €
6+
4.0
Dumbo Key Chain
6,99 €
New
6+
4.0
Darth Vader™ Keyring
6,99 €
6+
3.5
Batman™ Keyring
6,99 €
Large Ceramic Mug
24,99 €14,99 €- 40%
Price valid from 28 November and while supply lasts
Clearance
6+
2.8
LEGO® Shark Suit Guy Key Chain
5,99 €
6+
4.4
LEGO® Gold Brick Keyring
5,99 €
4+
8-Stud Brick Drawer – Blue
54,99 €
4+
4-Stud Desk Drawer - Blue
16,99 €
6+
Mushroom Girl Key Chain
6,99 €
6+
5.0
Marker Pens – 10 Pack
29,99 €
4+
5.0
Transparent Blue LEGO® Rack System
64,99 €
6+
Build Every Day Book
15,99 €
6+
Darth Vader™ Holiday Sweater Key Light
16,99 €
6+
2.0
Spider-Man Key Chain
6,99 €
6+
4.5
Eeyore Keyring
5,99 €

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Why shop with us?

From the widest assortment and sets you won’t find anywhere else to seasonal items for Christmas and special occasions, there’s always something new to discover with every visit.

Shop now