Careers Stories

For **Amy**, being a Playground Builder is about creating an environment where colleagues feel empowered to grow, connect, and contribute. As a **Skills Development Manager** at our new manufacturing site in Virginia, she’s helping shape the foundation of a huge operation, using the Leadership Playground framework to guide the way.


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"I knew I had to be part of it"

When Amy first learned that a LEGO® factory was coming to Virginia, USA, she made a bold statement to her husband:
“As soon as the press release hit that the LEGO Group was coming to Virginia, I told my husband – ‘I am going to work there.’ It’s truly a once-in-a-lifetime opportunity, and I am so grateful to be able to bring my skills and passion to our mission.”

As a Learning and Development specialist, Amy saw an opportunity not just to take on a new role but to help build an entire workplace culture from the ground up. The Leadership Playground felt like a perfect fit.


Rooting a New Site in a Strong Culture

Amy immediately recognised that the Leadership Playground wasn’t just another corporate framework—it was something deeply woven into our DNA.
“When I learned about the Leadership Playground in my onboarding, it was an ‘a-ha moment’. Here is a simple, approachable, flexible, yet deep and challenging leadership framework that is not from an outside consultancy, but homegrown and developed from the core values of the LEGO Group.”

She knew that for the Virginia site to thrive, these values had to be embraced from day one.


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Small Moments, Big Impact. 

For Amy, creating a thriving culture isn’t about grand gestures—it’s about everyday interactions.
“When I think of the daunting task of building a culture, it really comes down to how you interact day-to-day, not grand sweeping gestures. The Leadership Playground is alive and well when we hear statements like, ‘I am going to be brave here and share my idea,’ or ‘I have a curious question so I can better understand the root cause.’ These conversations are commonplace at the LEGO Group, and you hear them daily.”

This mindset shift has helped foster an environment where colleagues feel comfortable taking risks and learning together.


"Being Brave is Everything Right Now

"As a new colleague, helping to build a brand-new site, each behaviour is critical. We are naturally curious as we test and learn, we must stay focused as so many priorities compete for our attention, we must be brave as we speak up and take risks to do something unprecedented.”



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One of her proudest moments came when she and her team took an innovative approach to onboarding new employees.
“When we were bringing in our first core team of leaders for the packing team, a small but mighty team had to work across locations and time zones to create an onboarding experience that would set our new hires up for success in their roles and in the culture of the LEGO Group. Being brave, we took the foundations of what exists and reimagined what could be.”

The results spoke for themselves.
“Our participants shared that it was the best onboarding they had ever had, they knew they made the right decision, and they couldn’t wait to build a career right here at the LEGO Group. Mission accomplished.”


A Community of Builders

Amy believes that the Leadership Playground is a key part of what makes the LEGO culture so special.
“The responsibility of fostering a culture as unique as the Leadership Playground cannot fall on one or even a few. Many inspired and engaged builders must bring their diverse experience, perspectives, and energy to make it real.”

By modelling the behaviours of being brave, curious, and focused, Playground Builders create an environment where people feel valued, supported, and encouraged to do their best work.


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More than a job, it’s a mission

For Amy, being part of the Leadership Playground has reaffirmed why she wanted to work at the LEGO Group in the first place.
“When you join the LEGO Group, you know you are not just joining any organisation. You are joining one of the strongest and most beloved brands and missions on the planet. Being a Playground Builder gives me a unique opportunity to invest in this brand and mission in a focused way.”

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For Amy, being a Playground Builder is about creating an environment where colleagues feel empowered to grow, connect, and contribute. As a Skills Development Manager at our new manufacturing site in Virginia, she’s helping shape the foundation of a huge operation, using the Leadership Playground framework to guide the way.


Building culture, one conversation at a time: Meet Amy 👋

Building culture, one conversation at a time: Meet Amy

For **Dlnya**, being part of the LEGO Group means more than just a digital role—it’s about connection, inclusion, and making the most of our culture of curiosity and bravery. As an **Associate IT Engineer** based in Copenhagen, she is passionate about making a difference through collaboration and embracing the values that define us.

"I knew I would be in good hands”, she tells us. “I had heard only great things about the brand’s work ethics and how colleagues are supported—not just in their professional development but also in terms of personal care, health, and family. On top of that, as I was starting my career in Denmark, I wanted to work somewhere I would be truly seen for who I am and where my unique life experiences would be valued as an asset.”

That search for a place where she could thrive led her to discover the Leadership Playground, an initiative that encourages colleagues to be brave, curious, and focused while building a more connected and innovative workplace. This inspired Dlnya to become a Playground Builder.

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“I did this to develop my leadership and collaboration skills,” she explains. “To have an opportunity to develop other skills besides technical skills was a great opportunity. It was also about connecting with my colleagues in a broader sense and learning from them.”


This role has helped her do just that while embracing new ways to give and receive feedback, as well as ensuring her team maintains a strong focus on their shared goals.

**"Being brave resonates with me the most."**

Dlnya embodies the key values of the Leadership Playground, but one in particular stands out—bravery.

“Each of the behaviours resonate with me in different ways but being brave stands out the most. It shows up in my work when I step out of my comfort zone to learn new technologies and skills, or when I initiate difficult but necessary conversations that bring value to my team.”

One of her most defining moments of bravery was stepping into the unknown to tackle outsourcing challenges.

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“I reached out to colleagues from other teams to learn from their expertise,” she recalls. “It required bravery to step outside my comfort zone and ask for help, but it was incredibly rewarding. By connecting with a wider group, I gained valuable insights and solutions that helped me overcome challenges and grow both personally and professionally.”

**Building a stronger, more inclusive environment at the LEGO Group.**

Through her efforts as a Playground Builder, Dlnya helps foster a culture of trust, collaboration, and psychological safety within her team and beyond.

“All of this helps build trust and strengthen connections within the team, creating an environment where collaboration thrives,” she explains. “By fostering psychological safety, it encourages open communication and the sharing of ideas, which drives innovation.”

One of her most impactful initiatives was facilitating discussions around psychological safety.

“I facilitated a meeting to understand how the team feels and where we are in that regard,” she says. “Additionally, taking some actions for a better and safer environment.”

**A sense of joy and purpose.**

Beyond professional growth, Dlnya finds joy in the relationships and experiences she has built since joining us. Through playful initiatives and shared experiences, the Leadership Playground has strengthened her sense of belonging and connection.

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“The initiatives we have as Playground Builders to meet, play, and share our experiences were impactful. It’s a fun, playful way to connect and learn from each other.”

She believes that Playground Builders play a key role in encouraging inclusion and collaboration across the LEGO Group.

“They actively contribute to creating a culture where everyone feels included and able to share their different perspectives. Building trust is key to forming meaningful connections, and trust can only thrive in an inclusive culture.”

**"The most Important aspect is creating value."**

For Dlnya, being a Playground Builder is about more than personal development—it’s about empowering others to contribute to shared goals and fostering an environment of collaboration, inclusion, and growth.



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“The most important aspect of being a Playground Builder is creating value by empowering myself to contribute to shared goals,” she explains. “It’s about learning, growing, and applying new skills while inspiring and enabling others to do the same.”

After three years with us, Dlnya has discovered a deep sense of connection, empowerment, and inspiration in her work.

“I feel more connected to my colleagues and a stronger sense of belonging to the LEGO Group. Participating in various campfires and workshops has also empowered me with valuable knowledge, tools, and methods to grow and make an impact. It would be fair to say that I feel inspired too: particularly in terms of the collective passion and dedication of my colleagues. We are stronger when we work together, and this makes positive change possible.”

Through her work, Dlnya is helping to shape ways of working that truly embody the spirit of play.

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For Dlnya, being part of the LEGO Group means more than just a digital role—it’s about connection, inclusion, and making the most of our culture of curiosity and bravery. As an Associate IT Engineer based in Copenhagen, she is passionate about making a difference through collaboration and embracing the values that define us.

Creating bridges through play: Meet Playground Builder, Dlnya. 👋

Creating bridges through play: Meet Dlnya.

For Demand Planning Manager **Stephen**, his journey as a Playground Builder started as a surprise—to him and to those around him.

"It felt like something others wouldn’t expect me to do, when I explained it to friends and family, they said, ‘Seriously, you’re going to be doing what!?!’ I liked that it gives me a chance to explore facets of my personality that don’t always come out in my day-to-day role"





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What started as an unexpected opportunity quickly became a passion for Stephen. He found that the Playground Builder program gives him a framework to bring energy and focus into his interactions with others.

Creating Everyday Leadership Through Small Moments. One of Stephen’s key contributions as a Playground Builder has been embedding Leadership Playground principles into the everyday rhythm of his team.



“I’ve built multiple Playground touch points into our weekly meetings—starting and ending with a moment of reflection, sharing ‘things to be proud of,’ and using ‘Even Better Ifs’ feedback to refine how we work together. I’ve found that a ninja-like, stealth approach works better than directly referencing the Playground all the time.”

By normalising these practices, Stephen has cultivated an environment where his team embraces curiosity and growth naturally, without it feeling like an obligation.


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"Curiosity is My Driving Force"

Of the three Leadership Playground behaviours—Being *Brave*, Being *Curious*, and Being *Focused*—curiosity is the one that resonates most deeply with Stephen.

“We are rolling out a new global forecasting tool, and throughout the process, I’ve been asking questions both for clarity and to challenge assumptions. It’s not just about the technical side—it’s about understanding the bigger picture and making sure the solution works for everyone.”


Curiosity has also helped Stephen forge stronger relationships within the organisation.

“In my interactions, I make an effort to get to know people beyond their job description. That human connection strengthens how we collaborate.”


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Building a Culture of Engagement and Inclusion. For Stephen, the Leadership Playground is as much about creating an inclusive, engaged culture as it is about leadership development.

“I’ve led site-wide initiatives and campfires to bring people together, helping different teams connect and evolve the way we work. The best part? Seeing those ideas take on a life of their own.”


Stephen believes that the Playground Builders are instrumental in shaping the culture of the LEGO Group as a whole.

“As I’ve been known to say—the time when you are too busy for the Playground is the time when you need it the most.”


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"Making Leadership Playful and Meaningful" For Stephen, being a Playground Builder has changed the way he approaches leadership and team dynamics.

“One of the most rewarding moments was seeing the small changes I introduced become embedded in how we work. The ‘Even Better If’ mindset has helped shift us away from criticism and toward continuous improvement. It’s not about pointing out what’s wrong—it’s about building on what’s already great.”


This perspective has made a lasting impact, not just on Stephen but on the teams he works with.

“The best ideas, the best culture—it all comes from people coming together, bringing energy, and challenging each other. The Playground Builder program has shown me that leadership isn’t about having all the answers—it’s about creating the right environment where answers can emerge.”

For Stephen, being a Playground Builder has reinforced a simple but powerful truth: together is always better.


For **Stephen Shoard**, being a Playground Builder isn’t about individual leadership—it’s about building something greater as a team. As a UK & Ireland Business Unit Demand Planning Manager in Slough, Stephen has embraced the philosophy that leadership isn’t just about direction but about energy, collaboration, and the collective strength of a team.

Together is better. Meet Playground Builder, Stephen 👋

Together is better. Meet Playground Builder, Stephen.

Together is better. Meet Playground Builder, Stephen. 👋

Just imagine helping to shape one of the world’s most loved and trusted brands. For **Lee**, it was an unmissable opportunity to explore. But he’s also mindful of the responsibility that comes with building on 90 years of heritage. Fortunately, as our **Lead for Global Brand Strategy and Stewardship**, he’s not alone.

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“We are a genuinely purpose-driven organisation. That matters. It’s something that we can and do unite around. I've worked for organisations in the past, where they've got values, they've got beliefs, they've got a purpose. But these are things that just live on a website or in a PowerPoint document that’s never looked at. That’s not the case here. Part of the reason that the business has been around for 90 years is that its purpose inspires people. We live it's values. They are present in everything we do, every single day. It really comes through. 

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“I know that I’m here to collaborate and help deliver play experiences that mean children learn. They grow. They’re better able to build for the future. This shared goal and vision is so important. We organise ourselves around it - on all kinds of levels. In 2022, for example, we created our largest ever global campaign. The most coordinated and integrated campaign we've ever had. Here was a chance for all parts of the LEGO Group to pull together - the core business, hand in hand with the LEGO Foundation, LEGO Education, the parks, the resorts, everywhere. As someone who sits in the global brand team, seeing some of my colleagues deliver this was special. 

“I’m under no illusion that 90 years of achievement is kind of a tough act to follow. And, yes, the challenge of my role is to keep this unique brand on the same trajectory while taking it somewhere new. If it was anywhere else, it would be seriously daunting. But as I come up to my four-year brickaversary, if I’ve learned one thing, we don’t do things alone here. Collaboration is at the core of play. We work because we play - imaginatively, with care and focus. 

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“I’m surrounded by super intelligent, super passionate people who make working here an amazing experience. We all feel a responsibility to do our best for the brand because that means we’re investing for the next generation. So we do our best for one another too.

“Part of that is being honest with one another but with respect and some emotional intelligence. When we need to give feedback within my team, we’re mindful of doing so in a positive way. It sounds obvious but it’s so important, particularly when we ask people to be brave. It’s about creating the right conditions for people to feel like they can be.

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“It helps when competing agendas emerge too. For example, I might want to do something which is really strong, rich marketing and a narrative story. But this might not fit with our colleagues who are tasked with driving our commercial business. They have a different job to do so they have a whole other perspective. If we both take a step back and remember our shared goal, this becomes our guide. A shared vision means we’re able to work together more effectively and we all know what needs to be done. 

“We work closely together and we are close. When we greet each other, we hug. No big deal right? But during one particular training session, people were coming in late and each time, we’d get up and do the hug thing, because that’s what we do. The guy who led that session comes back for a follow up and at the top of the agenda he’s written ‘Make time for hugs’. It sounds silly, I know. But it’s stuck in my head. ‘Make time for hugs’. And we do. For the brand, every day.”

Curious to find out where you can start building your dream career at the LEGO Group? Start your search below.

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**Just imagine** building your dream career.
Now make it real. 

**Join the LEGO® team today**

Just imagine helping to shape one of the world’s most loved and trusted brands. For Lee Edwards, it was an unmissable opportunity to explore. But he’s also mindful of the responsibility that comes with building on 90 years of heritage. Fortunately, as our Lead for Global Brand Strategy and Stewardship, he’s not alone.

Just Imagine with Lee 💭

Just Imagine with Lee Edwards 💭

“Only the Best is Good Enough“, both on paper, and in real life” says Carsten Lützen, Agile Coach

In this #BehindTheBricks article meet Carsten Lützen from our Group Business Agility team. Carsten explains how the spirit of the LEGO Group helps focus his teams energy to improving our products, our teams and ourselves so we can continue to make awesome LEGO® sets for the builders of today and tomorrow.

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I’m Carsten Lützen, an Agile Coach at the LEGO Group, and I’ve been working here since May 2015. My first job was as an Application Developer in a newly formed LEGO Education team where our purpose was to push how we develop IT solutions. It was an awesome team to be part of, with room to be curious and learn about a lot of new technologies such as Scala, Akka, Play, Rancher, and a lot of other cool things. I later transitioned into the Scrum Master role. I wanted to influence the team’s way of working, as well as the surrounding organization, and help us to become even better by creating the right environment. 
 
Now, I’m working in our Group Business Agility team. We’re a diverse group of coaches that spend a lot of time and effort on many different projects across the entire company. We always try to shake the tree and find new and better ways to collaborate inside the teams, and across the organization.

The LEGO spirit helps focus our energy in Group Business Agility

“Only the best is good enough” is our official spirit, but that doesn’t mean we have to be perfect every time. It helps guide our energy into improving our products, our teams, and ourselves. The overall goal is of course to make awesome LEGO products for kids and adults around the world, but personally, I want to make sure people can bring their entire self to work. We have to keep being energized every day for us to live the motto, and a great way is through learning and development on the job.
 
I spend quite a lot of time and energy learning new skills and offering them to my network. I’m one of the main people behind our Scrum Master community where we meet and share experiences, tools, challenges, and so much more. Our hope is to move the organization even closer together and create more informal networks.

Only the best is good enough

I also spend energy outside of work inspiring people in different ways, ranging from webinars, videos, coaching, teaching, and lecturing. One way is to share my knowledge online through my YouTube channel for everybody to use – it’s a great way for me to meet a lot of inspiring people and learn from them. In the beginning, it required a lot of bravery to publish those videos, host a webinar, and teach. The channel has been running for two years and has opened a lot of possibilities to talk with some of the most awesome people.

Being brave

To help inspire the developers of tomorrow I'm teaching a 10 ECTS course at The University of Southern Denmark on the topic of Software Engineering. It is amazing how much you learn from trying to teach others! It requires curiosity to stay up to date, bravery to teach, and curiosity to find the parts of the curriculum not covered sufficiently.

Curiosity and bravery to teach

I often get asked in private messages how people can join the LEGO Group. In general, the two most important things to know are the LEGO Brand Framework and the Leadership Playground. Yes, it might sound like something that only exists on paper, but we use the values and the promises every day at work. 

The Leadership Playground creates the space so that everybody feels energized everyday. It was created by LEGO colleagues, for LEGO colleagues, and is an inclusive model which makes sure that you’re heard, seen, valued, respected, and able to make a bigger contribution. 
 
Our spirit is “Only the Best is Good Enough“, both on paper, and in real life. That might seem counter-intuitive to even be talking about Agile at the LEGO Group, but in reality, it sharpens our focus and makes this one of the coolest places to meet extremely talented and passionate people.

Want to join the LEGO Family? Here’s my advice

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In this #BehindTheBricks article meet Carsten Lützen from our Group Business Agility team. Carsten explains how the spirit of the LEGO Group helps focus his teams energy to improving our products, our teams and ourselves so we can continue to make awesome LEGO® sets for the builders of today and tomorrow.

Inspiring everyone to be Agile

I’m Gustavo Aquique and I work In Credit Risk Management (CRM) in the Americas region and I’m based in Ontario, Canada. Our team is small with limited opportunities to directly lead people so that’s why I initially wanted to become a Leadership Playground Builder for my team. So, to continue my Leadership journey and to contribute to our belief that Leadership is a mindset not a position I started my Leadership Playground builder role and I want to share my journey with you.

Several tools, some provided and some others organically developed, have been deployed to facilitate the Leadership Playground rollout. One is a ‘campfire’, a safe place where colleagues  can have open conversation on any topic. We use them to discuss everything from team development, where we can connect with senior leaders and each other to have open and honest discussions on current topics such as Inclusion and diversity or to focus on priorities. 

I thought a Campfire was the perfect tool to achieve my CRM team priorities. Fortunately for me and the team, it turned out to be a huge success 😊.

One of the key success drivers was the preparation, specifically providing the team with clear examples of what was expected during the conversation. All of them anchored in The Leadership Playground Behaviors:

 -  **Be Brave:** Don’t be afraid to speak up, this is a safe place to do so
 -  **Be Curious:** Be open to hear your colleagues perspectives and where they are coming from
 -  **Be Focused:** Be present, engage and lean in

The Campfire

I have been very passionate about the Leadership Playground since day one. I immediately realized the organization was truly empowering me as an individual, professionally and personally and it allowed me and my colleagues to have fun whilst remaining focused (who knew that was possible!)

One of the main reasons I embraced it from the start was the fact that, if you look back in history, nothing big happened without somebody being Brave, Curious and/or Focused. We wouldn’t have had a Steve Jobs story if he hadn’t been focused or we wouldn’t have had a Martin Luther King Jr. story if he hadn’t been brave. 

In summary, the deeper I go into what this means, the more I discover ways to develop and evolve as an individual and as an organization using this framework. I am very grateful to have been given the opportunity to build the Leadership Playground in CRM.

My Reflections on the Playground

If you thrive on being Brave, Curious or Focused, and are looking for for an organization that truly lives and breathes these behaviors, I encourage you to come and play. It means we can also learn from your experiences and perspectives and make the Leadership Playground and the LEGO Group even stronger.

My advice

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Our team is small with limited opportunities to directly lead people, so that’s why I initially wanted to become a Leadership Playground Builder for my team. So, to continue my leadership journey and contribute to the transformation of our belief that leadership is a mindset, not a position, the Leadership Playground builder role felt natural for me.

Credit Risk to the Campfire with Gustavo🔥

Credit Risk to the Leadership Playground campfire with Gustavo 🔥

The Leadership Playground was created by the LEGO Group, for everyone at the LEGO Group. It’s an inclusive model and working philosophy which makes sure that you’re heard, valued, respected, and able to make a bigger contribution to your team. It’s a place where you can create safe, inspiring and innovative spaces for everybody. Most importantly, it’s a space for you to be brave, curious and be focused, the three behaviours that underpin everything that the Leadership Playground is all about. These behaviours are inspired by how children play in the playground, but what does that mean?

Being brave by doing the right thing, standing by your decisions and challenging the status quo. Being curious, by creating opportunities for new ideas to be explored, asking questions and pushing boundaries. Being focused, so you can stay true to our purpose, and prioritize actions to deliver on commitments that help bring it to life.

Be Brave, Be Curious and Be focused

When you join the LEGO Group, you’ll have the opportunity to volunteer to become a ‘Playground Builder’, regardless of what team you work in or where in the world you’re based. You’ll empower your team to make the Leadership Playground their own. You’ll lead Campfire discussions, making sure that everyone is feeling awesome and energized everyday, no matter your job, position or experience. It really is for everyone.

Look out for other Leadership Playground stories and Imagine what it could mean to you. Check out our open positions and apply to join us today.

Becoming a LEGO Leadership Playground Builder

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The Leadership Playground was created by the LEGO Group, for everyone at the LEGO Group. It’s an inclusive model and working philosophy which makes sure that you’re heard, valued, respected, and able to make a bigger contribution to your team.

How does the Leadership Playground make our people feel?

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Here or there? Why choose when you can have the Best of Both?

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Most attractive workplace for engineers in Denmark

We are delighted to hear the news that for the second year running we’ve been voted Denmark’s most attractive workplace for Engineers by the readers of Ingenioren magazine. It’s particularly rewarding for us as our purpose is to develop and inspire the builders of tomorrow. Our 2,000+ engineering colleagues around the world find so many ways to do this. Maybe, one day, you could too. Perhaps we can inspire you to build your career here with us.

Most attractive workplace for engineers in Denmark 

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Just Imagine with Travis 💭

A curious mind is a hungry mind. Just imagine indulging yours in a business that thrives on sharing knowledge and challenging one another to create the best outcomes. This is just part of the reason our Strategy Director, Travis Peoples, finds his wide-ranging role in Sustainability so fulfilling.	 

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Just Imagine with Lauren 

Just imagine what you did every day could end up changing the world forever. This is how Lauren von Stackelberg (she/her) sees her role as our Chief Diversity & Inclusion Officer. Change does not happen quickly or easily when the task is so big. But Lauren is under no illusions about this and she doesn’t do it alone. Collaborating, listening and learning with a curious, open mind are as much part of her journey as they are of everyone who works here.


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The secret to an awesome virtual interview LEGO® style

Creating an awesome experience for candidates throughout their whole journey should be central to any organisation’s hiring goals - and we’re no different. We want our candidates to feel the LEGO® culture, but this can be tricky when things are virtual.

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Inspiring Women in Engineering

Science and Technology play an important part in helping us reach LEGO® builders across the globe - from Manufacturing, Production and Supply Chain to eCommerce and Consumer & Shopper Engagement (and there are many more!). Children are our role models, but we also know the positive impact role models can have on kids as they grow up.

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Why join us

Working at the LEGO Group is more than just fun: it’s exciting, inspiring, and filled with creativity. It’ll spark your imagination every day, and might just inspire you to explore career directions you’d never considered before. There’s a lot to discover, so start here.

Life Behind the Bricks