Careers Stories

It's no secret that we’re big on play at the LEGO Group. But for **Theodor**, play isn't simply about our colourful, iconic bricks, it's woven into the fabric of his work as a **Competency Lead** in Digital Technology.

"You could define play as experimenting while laughing. In our team we experiment a lot to find better solutions. And we laugh a lot because it’s fun to solve complex problems with people you like. So, we don't view play as something apart from our day-to-day work. It’s intrinsic to what we do and for an atmosphere where people can be themselves.”

Together with a lead engineer, Theodor leads a team that's anything but ordinary. They're responsible for ensuring the smooth operation of the digital networks that connect our global workforce, factories, and stores. It's a complex job, but the playful spirit with which he and his team approach it fuels innovation and creativity.

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“Our work requires us to be analytical and precise, but if we get stuck and need a fresh perspective, there’s an area set aside for us to build the latest LEGO® sets. Often, the conversations while building bring new ideas for moving forward with the task.”

This unique blend of technical expertise and playful spirit is something that’s reflected in how Theodor talks about his team:

"Rational. Magical. Invisible. This is how I would describe us and what we do. Rational because we are data and information driven. Magical because, as the quote from Arthur C Clarke goes, ‘Any sufficiently advanced technology is indistinguishable from magic’. Invisible because when our users don't notice us, we are a success.”

Using this approach, Theodor and his team have revolutionised network engineering processes, vastly reducing the time for certain tasks from months to minutes, saving the LEGO Group a great deal of time and money.

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"Four years ago, it took approximately three months for a requested change to a firewall, and it involved at least one firewall specialist. Today, after the automation we’ve implemented, it takes five minutes. What’s more it’s now managed directly by the people needing the changes."

His own role has evolved too:

"My job has transitioned from being heavily involved in the coding part to being a people leader with a focus on how to help the team do all kinds of cool stuff. Since the people in my team, thankfully, are way smarter than I am, I aim to support and nurture a self-led team – I concentrate on the what and the why while the team decides on the how.”


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"This fits with a lifelong interest in supporting people to grow and learn. In our area, the focus is on getting those with domain expertise in networking to add a software developer mindset and toolset on top.”

"It’s amazing what can be achieved in a culture of collaboration with an experimenting mindset. I really enjoy my current role working with people - there’s never a dull moment.”


"I can be myself here. I think, that is possible because we’re a company where play is valued as much as productivity. There’s room for quirky ideas and for creating cool, creative solutions. Just like kids do with the bricks we make.”

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It's no secret that we’re big on play at the LEGO Group. But for **Theodor**, play isn't simply about our colourful, iconic bricks, it's woven into the fabric of his work as a Competency Lead in Digital Technology.

Building fun: how playfulness drives engineering innovation 💡 Meet Theodor.

Building fun: how playfulness drives engineering innovation.

**Jalen’s** story is a testament to the power of play. From his first experience of LEGO® bricks in childhood, to his role as an **Associate Key Account Manager** today, he shares our belief in what collaboration and inclusion can achieve.  

“Playing with LEGO bricks was how I made my first best friend. We had an entire setup in the basement of his parents' home where we built our own LEGO City. It had everything: police station, houses, fire department, schools, cars - even its own laws and currencies. It just goes to show what happens when curious minds are empowered to create.” 

It’s clear that Jalen has lost none of his imagination. But these days he combines it with a talent for seeing what numbers can tell us: 

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"My role requires me to analyse data and develop insights. One of the ways I get to create in my work is by using storytelling techniques to convey the data in a way that resonates with our audience.” 

“It’s good to know that what I do not only helps to drive business success, but it also has an impact on children and families worldwide. I’m part of sharing our message of playfulness and imagination with them.” 

Jalen's passion for creating an inclusive environment is evident too - both within his role and in activities beyond it: 

"I'm a big believer in the power of community. I also believe that the best ideas are generated when many minds come together. It’s what led me to suggest a team brainstorming day to my Account Director. It was a bonding experience for us all and lots of interesting ideas came out of it.” 

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"I’m also involved in numerous Inclusion Networks (Race, Ethnicity, and Cultural Heritage (REACH), Rainbow Builders (LGBTQ+), and Accessibility). This allows me to show up to work as my most authentic self. These groups give a platform for us all to connect, support each other, and celebrate our unique identities. It’s more than a commitment to diversity and inclusion, it’s an expression of our values as a business.” 

As you might expect for someone that embraces a very caring approach to his work, there’s another aspect of what we do that clearly resonates with him:  

“The LEGO Replay program is AMAZING. I love it. Basically, it’s about encouraging customers to recycle and reuse LEGO bricks. This means they stay out of landfills and continue to be played with by kids for decades to come. It’s a win-win. We get to reduce our environmental impact, but it also reinforces the idea that LEGO bricks are meant to be shared, cherished, and passed down through generations.” 

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Jalen’s story is a testament to the power of play. From his first experience of LEGO® bricks in childhood, to his role as an Associate Key Account Manager today, he shares our belief in what collaboration and inclusion can achieve.  

A career with caring, creativity, and community at its heart ❤️ Meet Jalen. 

A career with caring, creativity, and community at its heart

In the five years **Morten’s** been at LEGO® Education, he’s helped us in our mission to empower children to explore their creativity through technology. How? By leading the team that develops the software that brings our products to life.

"I was drawn to LEGO Education's mission to influence kids and help them reach their full potential. After working as a consultant, I knew I wanted to be directly involved in creating tools that make a real difference in children's lives.”

"The smile on a child's face after they've engaged with one of our products is truly priceless. It's a constant reminder of why I do what I do. I’m also fortunate enough to work with incredibly smart and passionate people - that does no harm at all.”

As a **Senior Engineering Manager**, Morten's role goes beyond just overseeing code. He's a conductor of imagination.


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“My team needs to operate in an environment where it can innovate and thrive. We're constantly pushing boundaries and exploring new possibilities. Creative workshops are just one way we do this. Then there are hackathons, engaging in play tests to ensure our products are both fun and educational. The list goes on.”

Morten's passion for his work is evident in his enthusiasm for the creative process.

"We brainstorm new features and products, experiment with cutting-edge technologies, and always keep the needs of our young users front of mind. It's incredibly rewarding to witness the joy and learning that our products inspire in children."

He's also keen to point out how his work has impacted his own development. 


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"I've evolved from a software engineer to a people-centric leader. I believe in empowering my team to do their best work and providing them with the resources and support they need to succeed. This means making sure collaboration and continuous learning are embedded in how we do things.”

"Working across different teams and competencies can be complex. But it's also an opportunity to broaden my perspective and learn new things."


Morten's passion for LEGO Education's mission shines through in his every endeavour.

"We're not just developing software; we're building the future of education," he says. "By creating engaging and empowering learning experiences, we're helping to shape a generation of creative problem solvers and innovators."

With his dedication to innovation, leadership, and the transformative power of play, Morten is a driving force behind our continued success. As he continues to orchestrate the development of cutting-edge educational tools, we can expect to see even more exciting and impactful products emerge. The future’s looking very bright indeed.


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**Just imagine** a career you can make your own. Then do it for real!
**Join the LEGO® Education team today**

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In the five years Morten’s been at LEGO® Education, he’s helped us in our mission to empower children to explore their creativity through technology. How? By leading the team that develops the software that brings our products to life.

How does playful learning go hand-in-hand with software engineering? Meet Morten.

How does playful learning connect with software engineering?

The whole point of our products is to encourage creativity with endless possibilities. As one of our **Interactive Play Designers**, **Ann** crafts the digital experiences that help to shape how curious minds use these to have fun as they explore.

“I've always been a huge LEGO® fan, so when friends who worked at the LEGO Group spoke highly of the company culture, I was intrigued. When I stumbled upon the ‘Interactive Play Designer’ role, I thought it sounded like a dream come true. Two years later, I can confidently say this was the case and my work remains as fascinating as ever.” 

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“My focus is on our remote-controlled LEGO Technic CONTROL+ models. Imagine intuitive controls, responsive handling, and app features that mirror the real-life vehicles that inspire our sets. This all comes together in the Control+ app, the digital hub for all our LEGO Technic RC models. My team collaborates closely with model designers, engineers, and marketers to craft an experience that is seamless and engaging.”  

Delving into the realms of augmented reality has helped Ann explore how she can bring our models to life and create playful learning opportunities.  

“Witnessing our creations come alive on screen and interact with the physical world is truly magical. As I've grown more confident, I've taken on more responsibilities within our team. I've even proposed new approaches to user research, leading to valuable insights that have directly influenced our designs.” 

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“I'm fortunate to have a supportive manager who looks out for my professional development. This comes both through ongoing guidance and regular discussions about what I need. I feel valued here for the individual creativity I bring and empowered to explore and ideate, as we iterate on concepts.” 

Ann also points to a healthy work-life balance and all-round concern shown for everyone’s well-being. This, she feels, enables her to do her best and immerse herself in her role.  

“My own proudest moment since joining the LEGO Group, is the first product I was part of designing: the interactive experience for LEGO Technic NASA Perseverance Mars Rover which won a “Toy of the Year” Award (TOTY) in 2023 as STEAM Toy of the Year. For this we created a learning through play experience, using AR in the LEGO Technic AR app, where you could explore about the mission of the real rover, the tools, and technologies of the rover as well as information about the environment on Mars using live data from the real rover currently on Mars!”

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The whole point of our products is to encourage creativity with endless possibilities. As one of our Interactive Play Designers, Ann crafts the digital experiences that help to shape how curious minds use these to have fun as they explore. 

Bringing stories to life for vivid imaginations: Meet Ann 👋

Designing joy into play: Meet Ann 👋

It may be an unlucky number for some, but after 13 years at the LEGO Group, **Megan** still loves creating the fun games and experiences that curious minds enjoy on their screens.

“My career here has been a fantastic and wild journey. I first joined as a junior designer working on our digital experiences like Life of George or LEGO® Design byME. These were some of our very first digital/physical play experiences.”

“What's really fun about our job is that not all ideas make it, and then some find a new life later on. One idea for example was a Build Your Fish game which we decided wasn't the kind of app we wanted at the time. Then, when LEGO House opened, it turned out to be the perfect idea for a hands-on experience. Every good idea has its day!”

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‘I've worn quite a few hats here during my time. As a senior digital art director, I led the redesign of our kids website to be ‘responsive’. This was an important change for us as the use of mobile devices by children was on the rise. Once we had our website up and running, I moved on to head up the design for LEGO Life to bring our web experience to the app stores. Even though physical play is still our goal for children, it was becoming increasingly important for us as a company to meet kids where they were spending their free time.”

Each role has taught me something new and exciting, and the best part is working with such talented and supportive colleagues. We really are a work family.

Does she have any ‘greatest hits’ she’d like to share with us:


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“Working with Matthew Shifrin was a highlight. Bringing his dream of audio and braille building instructions to life is something I will always remember. Listening to him describe how building with LEGO bricks allowed him to explore the world in a way that film or books could not do - awe-inspiring." 

Enabling children and parents with visual impairments to build and play together is an experience that will stay with me forever. It was a truly humbling experience and made me proud to work for a company that can have such a meaningful impact on people.

Launching the Builder app was a huge moment too. There were so many complex elements to this, and new things to learn. What makes it stand out is that it was a product open to so many people. Builders of all ages and affinities. It was a great way to share the love of the brand and use technology to enhance something as iconic as our building instructions.”

Megan’s passion for what she does is clear. What keeps it going strong?


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“I work in design for children for an iconic brand. How could I not be passionate about that. Plus, I get to spend my days experimenting, planning creative team events or just sparring and doing silly things with my fabulous team. I still get a buzz from going to user tests where we co-create design solutions with children. This is always energizing and a guaranteed gold mine of innovative ideas.”

“The business has grown and evolved over the years, but I’m constantly reminded of how incredible our culture is. Much of it, I think, is rooted in the small-town life we have in Billund and the owner-family distinct values. Even after all this time, every day I’m thankful. I feel so privileged to work for here. I still feel that same excitement every day.”

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It may be an unlucky number for some, but after 13 years at the LEGO Group, Megan still loves creating the fun games and experiences that curious minds enjoy on their screens.

The joy of building in the digital world 👾 Meet Megan.

We’re a close-knit team at LEGO® Education. Each of us has a crucial role to play in our products’ journey to customers. Making sure we get everything right the first time is all thanks to **Simran** and her team.

"My team plays a pivotal role in the final step of the customer ordering journey," Simran explains. "We take over after the order is placed, ensure accuracy, resolve any issues, and work closely with the warehouse to get the products out the door as quickly as possible."

But it’s not just about processing orders; Simran and her colleagues also focus on building solid relationships and providing exceptional customer service.

"We’re the face of the company. After the customer decides to purchase from us, we answer questions, provide recommendations, and offer support through the entire process. Customer satisfaction, attention to detail and a proactive approach are key."


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"We go above and beyond to ensure that orders are accurate and delivered on time. This also means working with supply planning to reserve inventory for large orders and offer expedited shipping or split orders when needed."

Supporting the sales team by providing them with valuable data and insights is another important aspect of Simran’s job.

"We're constantly looking for new ways to align across all teams and provide them with the information they need to be successful. Embracing a curious mindset, being patient, and continuous learning helps with this."


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"I'm always asking questions and seeking out new information. This helps me better understand our products and provide accurate and helpful answers to our customers. Playing with LEGO sets at home has deepened my understanding of the products and their educational value."

"Building gives me first-hand experience of how these products can spark creativity, critical thinking, and problem-solving skills in children.”


A sense of purpose and fulfilment are important to Simran. She’s driven by a desire to make a positive impact on the world.

"I wanted to be part of a company that is doing something for the greater good. Our mission to inspire and develop the builders of tomorrow resonates deeply with me."


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"It's also incredibly rewarding to receive feedback from teachers and students about how much they love our products and how they've helped them achieve their goals.” 

Simran credits her team and our supportive culture for her success.

"My team values my opinions and suggestions, and they're always open to trying new things. This collaborative and supportive environment has allowed me to grow and develop both personally and professionally.” 


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We’re a close-knit team at LEGO® Education. Each of us has a crucial role to play in our products’ journey to customers. Making sure we get everything right the first time is all thanks to Simran and her team.

From banking to bricks. Meet Simran 👋

From banking to bricks. Meet, Order Management Advisor, Simran 👋

**Joshua** brings a wealth of experience to his role as at LEGO® Education. His impressive track record is both wide and varied. He’s been a teacher. He’s coached teachers. Today, he draws on his background as our **Curriculum Specialist**.

"My passion has always been to make learning fun and impactful for students. Taking on this particular role at this particular organisation felt like a natural next step in my career. It allows me to combine my love for education with my belief in the power of play."

Joshua's role here is both multifaceted and dynamic.


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“I help demonstrate how LEGO Education lessons align with the learning standards across all 50 states in the US. I help to produce materials that support our sales team in conversations and relationship building with school districts. I also get to produce content to help our users learn with all LEGO Learning Systems solutions. I even get to collaborate with our Product Experience team in Denmark.”


"I get to wear my 'school hat' often. My experience in the classroom informs my work, allowing me to create resources that are truly relevant and useful for teachers and students alike. It’s something I get a lot of satisfaction from.”

Joshua is particularly proud of his ability to help teachers create engaging and playful learning experiences for their students.


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“Seeing our work in schools is incredibly meaningful. Having students and teachers share positive experiences with the products is very special. Sometimes one can feel removed from our mission being in an office. Being around when our products are in the hands of the curious minds they were designed for, well, that’s pretty special. The joy of learning right there before your eyes.”

Collaboration is at the heart of Joshua's work. He collaborates with colleagues across the globe, bringing together diverse perspectives and expertise to develop innovative solutions for complex challenges.

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"The collaborative environment at LEGO Education is very inspiring and enriching. I'm constantly learning from my colleagues. So I was genuinely quite humbled to get a "rising star" award with some of my colleagues at the LEGO Education US Sales Conference last winter. It always feels good to know you’ve contributed to the team in an impactful way. Even more so as a new hire.”

Joshua also embraces the playful spirit that’s ingrained in our culture.

"Play is not just a part of our work; it's part of our everyday. We're encouraged to think outside of the box, experiment with new ideas, and have fun along the way. This creative and supportive environment is what makes LEGO Education such a special place to work."


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Joshua brings a wealth of experience to his role as at LEGO® Education. His impressive track record is both wide and varied. He’s been a teacher. He’s coached teachers. Today, he draws on his background as our Curriculum Specialist.

How do you understand the needs of students and educators 🧠 Meet Joshua.

How do you understand the needs of students and educators 🧠

Empowering curious minds to explore is why we’re all here. But we also share a responsibility to make sure they can do so safely. **Dr Elizabeth** is our **Senior Corporate Counsel** for LEGO® GAME, (Gaming Activation and Metaverse Experiences). Her expertise in online child protection plays a vital role as we continue our own digital journey.

“Even though we’re very much a physical brick company, we need to be conscious of where children go. More and more children are playing and creating in the digital world. So we should be there too - creating digital playgrounds that are fun, inspiring and, above all, spaces where parents and caregivers can be confident their children are safe.” 


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“The fundamental question my role begins with is: ‘How can we make our digital products and services compliant?’, but it doesn’t end there. Compliance is a bare minimum. We have a reputation to uphold and a duty of care to the curious minds we inspire. We have a responsibility to children of today and of the future to support their digital rights, safety and wellbeing. Everywhere we are - as a business, as a brand, as a base for creative play – if it involves children, if it involves digital, I want to be there to provide guidance.”

“Look at it this way: on the one hand, it’s about being across the multitude of laws as they evolve in jurisdictions from the UK and Europe to the US, China and Australia. On the other hand, I need to look at whether those laws meet our own rigorous standards, and I have to be able to explain to business units how we can still meet or even surpass their business objectives, while respecting children’s digital rights.”

It sounds like there’s a lot to keep in mind.


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“Absolutely. This is uncharted territory, and it could be a minefield. But I prefer to see it as a whole new world of possibilities. Why should we limit ourselves by only seeing a problem? Let’s accentuate the positive and take on the challenge. Problems need solutions and this is a huge opportunity to be creative and craft innovative best practices for our employees, for children, for industry."

“The reality is that there are heaps of challenges with developing digital products and services today. We are starting to see claims of potential harm to children (eye strain, neck and back pain, obesity, problematic use of devices, for example), but we also know of the benefits of being savvy and digital users (connections, online support, digital citizenship, empowerment). So, the question becomes “How do we balance out creating a digital experience that is fun and playful and captures their attention, yet still encouraging our child users to take breaks and share with a trusted adult in order to mitigate these risks?”

But doesn’t it sometimes mean that ‘safety’ is the killjoy in the room? Doesn’t safety come at the expense of fun?


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“Not at all. This is what I’m saying. It is absolutely possible to find that balance when we employ good practice by design. We just had a partnership with UNICEF, funded by the LEGO Foundation, where we were looking at what is digital well-being? what makes a child thrive when they're online? When they get off that tablet or computer and they play that video game, how do we make sure that this becomes a feel-good burst of empowerment and creativity?”

Elizabeth's commitment to child protection extends beyond her work at the LEGO Group. She serves on the boards of the NSPCC Child Safety Online Taskforce, Common Sense Media, and Digital Wellness Lab, which are leading child advocacy organizations in the UK and the US. She is an Assistant Professor lecturing on child rights, and regularly speaks at conferences and events to raise awareness of online safety issues affecting families.

“My ultimate goal is to create a digital world where children can play, learn, and explore safely and creatively. We will keep finding ways to do that as a business. It’s about bringing people together, using their expertise to hardwire safety into products and services as they evolve. It’s part of what makes what I do such a joy. I get to interact with so many different teams across the business - product design, marketing, influencer partnerships. I feel very lucky to be here – I get to work at the world’s most trusted brand to co-create a digital future for children and their families. What an awesome honour!”

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Empowering curious minds to explore is why we’re all here. But we also share a responsibility to make sure they can do so safely. Dr Elizabeth is our Senior Corporate Counsel for LEGO® GAME, (Gaming Activation and Metaverse Experiences). Her expertise in online child protection plays a vital role as we continue our own digital journey.

Digital safety is easier with an advocate like Elizabeth 🔮

When it comes to safety in the digital world, it helps to have an enthusiastic advocate on your team. Meet Elizabeth 🔮

Behind every playful campaign, TV ad, and social media post is a team of creative minds. **Mel** is one of them. As an **Associate Producer**, she’s able to indulge her passion for storytelling in all kinds of ways.

“I support the marketing teams in producing TV ads and social media videos.” When asked to explain her role in simpler terms, she laughs and adds: 

“Working at the LEGO Group is all about collaboration. A longside a team of super-talented creatives from our in-house agency, we work with an external production company to bring our ideas to life. I’m sort of the middleman, managing both ends and making sure we make a video that everyone’s happy with.”

With its mix of project management and creative teamwork, Mel’s role keeps her on her toes. When she joined us, she had little experience in production. 


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“There are a lot of moving parts and people, and communication is key, so that’s where I come in. We make it come together.” 

“I started out back in 2021 as an intern during peak COVID. I’d come via an advertising agency programme, and it was my first job. I didn’t really have any real impressions about the business, aside from it being an amazing toy company. But I found my feet without any trouble and things have moved on quickly since then. Within six months, I’d become an Associate Producer.”


“My role has developed a lot. I went from supporting small social media posts to managing my first TV commercial on my own. It’s been a big leap.”

Today, Mel says she feels lucky to be here and the satisfaction she gets from her role is clear: 

“My role allows me to be super creative. Every project is about showcasing play through our products in a different way to children. For a recent commercial, we built all our props out of cardboard and used real minifigures instead of animation. It was good just to get crafting again.”


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“I’ve worked on stuff I’m really proud of too. About two years ago, we created a video for International Day of the Girl with an all-female crew. That’s pretty unheard of in the film industry. It was great to see women in stereotypically male roles like lighting and camera. That felt special.”

Diversity and Inclusion is something that Mel takes to heart.

“I guess it’s become a common theme. I’m involved with the People of Colour Employee Advocacy Group, which is great. We share a real sense of community. It’s a space where people are really open to come up with any problems they’ve had and ask for advice or just share experiences. Everyone listens and I get a lot from it.”


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"A huge positive is the people I've met along the way. For example, Elizabeth, she’s a lawyer and just super inspiring - she’s got like ten degrees and knows various languages. She encourages me to persevere and try out things that I might not be good at, just to give it a go.”

“And that’s basically what play’s all about. I'm currently working on a super fun project where we are collaborating with artists from so many places. I’m learning all the time.”


But it’s children who are Mel’s biggest teachers.

“They are just a constant source of inspiration. When you ask children how they’d sell a product, they come up with the wackiest storylines. It’s a reminder to try anything and think big.”


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Behind every playful campaign, TV ad, and social media post is a team of creative minds. Mel is one of them. As an Associate Producer, she’s able to indulge her passion for storytelling in all kinds of ways.

Bringing stories to life for vivid imaginations: Meet Mel 💡

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Here or there? Why choose when you can have the Best of Both?

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Most attractive workplace for engineers in Denmark

We are delighted to hear the news that for the second year running we’ve been voted Denmark’s most attractive workplace for Engineers by the readers of Ingenioren magazine. It’s particularly rewarding for us as our purpose is to develop and inspire the builders of tomorrow. Our 2,000+ engineering colleagues around the world find so many ways to do this. Maybe, one day, you could too. Perhaps we can inspire you to build your career here with us.

Most attractive workplace for engineers in Denmark 

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Just imagine what you did every day could end up changing the world forever. This is how Lauren von Stackelberg (she/her) sees her role as our Chief Diversity & Inclusion Officer. Change does not happen quickly or easily when the task is so big. But Lauren is under no illusions about this and she doesn’t do it alone. Collaborating, listening and learning with a curious, open mind are as much part of her journey as they are of everyone who works here.


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Why join us

Working at the LEGO Group is more than just fun: it’s exciting, inspiring, and filled with creativity. It’ll spark your imagination every day, and might just inspire you to explore career directions you’d never considered before. There’s a lot to discover, so start here.

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