Build and Bloom With the New LEGO® Icons Botanical Collection Sets – A Great Gift for Any Occasion!

August 29, Billund, Denmark: The LEGO Group has today announced two new additions to its LEGO® Icons Botanical collection: a LEGO® Icons Poinsettia and LEGO® Icons Wreath. Indulge yourself or a loved one and capture the essence of fall and winter by building a lovely centrepiece.

LEGO Icons Poinsettia
This posable LEGO plant replica depicts a ‘Grande Italia’ poinsettia. Nestled in a woven-basket flowerpot, it features green leaves and five clusters of vibrant red leaves (bracts) with yellow cyathia at the center. Easy to assemble, this 608-piece model delivers a rewarding building experience and makes an elegant display for the home and office

LEGO Poinsettia

LEGO Icons Wreath
Suitable for wall and table decoration, the LEGO Icons Wreath makes a great gift idea for the holiday season or any other special occasion. The 1,194-piece wreath comes with four hanging loops and can also be displayed in garland configuration. Choose between red, blue and white berries or create your own combination. Position the orange slices, cinnamon and pinecones, and pose the rich green foliage for that perfect look.

The LEGO Icons Poinsettia (10370) and the LEGO Icons Wreath (10340) and will be available to pre-order from August 29 via LEGO stores and from select leading retailers around the world.

With two thirds of adults (67%) admitting they wish they had new hobbies or passions*, both new sets offer an opportunity to take part in a relaxing project, perfect to build solo or with family and friends.

To find out more about the new LEGO Botanical Building Sets, visit: www.LEGO.com/adults-welcome/botanical-collection

LEGO Wreath

Notes to Editor

For more information, please contact: media@LEGO.com.

Product Details
LEGO Icons Poinsettia

  • Age: 18+
  • Price: € 49.99/ $49.99 / £44,99 / AUD 99.99 / 449 CNY / 20990 HUF / 1299 MXN / 64.99 CAD
  • Pieces: 608
  • Product No.: 10370
  • Dimensions –The poinsettia plant, including the flowerpot, in this 608-piece building set measures over 8 in. (21 cm) high, 8.5 in. (22 cm) wide and 6.5 in. (17 cm) deep
  • Available: Pre-order from August 29, launch October 1
  • Link: Available at LEGO.com & other select retailers

LEGO Icons Wreath

  • Age: 18+
  • Price: €99.99/ $ 99.99 / £ 89,99 / 169.99 AUD / 899 CNY / 42990 HUF / 2599 MXN / 129.99 CAD
  • Pieces: 1,194
  • Product No.: 10340
  • Dimensions – The wreath in this 1,194-piece building set measures over 2.5 in. (7 cm) high, 14.5 in. (37 cm) long and 14.5 in. (37 cm) wide
  • Available: Pre-order from August 29, launch October 1
  • Link: Available at LEGO.com & other select retailers

About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com

About the LEGO® Play Well Study 2024

Commissioned by the LEGO Group, carried out by Edelman DXI.

36 countries: Australia + New Zealand, Austria, Belgium, Brazil, Canada, China, Czech Republic, Denmark, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Italy, Japan, Kenya, Mexico, Netherlands, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Switzerland, Sweden, Saudi Arabia, Taiwan, Turkey, UAE, UK, and the USA.

Total sample: 61,532, including 36,000 Parents (appr. 1000 per market) and 25,532 Children aged 5-12 years old (appr. 700 per market). Fieldwork: 13.12.23 – 24.01.2024