The LEGO Group appoints Atul Bhardwaj as Chief Digital & Technology Officer

BILLUND, October 21, 2020: The LEGO Group today announced the appointment of Atul Bhardwaj as Executive Vice President and Chief Digital & Technology Officer.

Bhardwaj joins the LEGO Group from German consumer electronics retailer MediaMarktSaturn, where he is currently Executive Vice President of Logistics and Chief Technology Officer. Prior to assuming this role in 2018, Bhardwaj was Chief Information Officer at Tesco PLC. He was previously a partner at management consultancy, Accenture. Bhardwaj will be responsible for the Group’s digital and technology teams, and oversee its continued digital transformation to support long-term growth.

Niels B Christiansen, CEO of the LEGO Group said: “We are excited to welcome Atul to the LEGO Group. As we accelerate our digital transformation, Atul’s global experience, proven track record and expertise driving change will be invaluable. He brings to role decades of experience working at the forefront of digital transformation with some of the world’s most recognised brands.”

Atul Bhardwaj said: “As a father of three children who love to build I see first-hand the power of learning through play. The ambition to bring this to more children around the world is inspiring and I am honoured to be a part of this journey. I am looking forward to working with the team to unleash the potential of technology and data to help the LEGO Group inspire even more builders of tomorrow, now and for generations to come.”

Bhardwaj holds a Bachelor of Electrical Engineering from the University of Nottingham in the United Kingdom.