Careers Stories

We asked colleagues in our LEGO® Japan office to talk about their careers, their favourite work memories and the things that make them proud to work here.

“My role is to bring you fun and creative moments!” says **Eiko Konishi**, who is **Marketing Director** at **LEGO Japan**.

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“I’ve been in the LEGO Group for 10 years and I get inspired by my colleagues and find something new in my work every day. I have the most fun at work when I’m chatting with colleagues and discussing new ideas. I never get bored!

“My most interesting project was bringing LEGO Masters to Japan. The program launch was a proud moment, but collaborating and delivering it as a team was the most valuable thing. 

“I’ve worked in both the sales and marketing teams. I’ve never seen a company that cares so much about wellbeing and work/life balance. All the People Leaders I’ve worked with here have supported me and helped me challenge myself and widen my experience of the job.

“My purpose is to reach out to as many children as possible and give them a chance to experience learning through play. It’s a wonderful job. Play can create space in your heart and give you new perspectives and ideas in your daily life. It’s so important for everyone to remember the value of play, especially when you have a busy life.”


**Millie Asami Miyashita** describes her job as **Digital Marketing Manager** as “finding ways to make digital life even more fun and inspiring!"

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“Every single project I work on is exciting - from composing a social media post to being a lead on a branding campaign. Everything we do is connected to our mission to inspire and develop the builders of tomorrow. I love it when I see a social media post inspired by our campaign message. It makes me happy that someone had a memorable play experience. I love seeing the great big smiles of consumers when they’re playing with LEGO bricks! 

"I have worked here for three years and one of the great things is the support for development. Every employee gets to decide their own career vision. We have lots of opportunities to discuss and learn about the development process, including eLearning courses, on-site workshops and dialogue sessions with the leadership team.

“The most important thing I learned is that the things we value at work – curiosity, bravery and focus – are encouraged and applied to every single task. When I first started, I felt a little awkward about receiving feedback, but I changed how I thought about it and realized that getting advice from different points of view only helps projects get even better.

“My role is communicating directly with our audience, so the spirit of play is super important. I’m always looking for ways to find playful communication rather than just giving people information. The digital platform is always evolving, so I need to stay engaged and keep trying new things. It’s fun and it’s helped me become a person who isn’t afraid of change.”

**Yuka Matsuzawa** knows that working for the LEGO Group is the dream for a lot of people. “My daughter's friend wants to be a LEGO employee because she loves LEGO sets."

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“I’m the **Order Manager** and I’ve worked for the LEGO Group for five years.” she explains. “I really like the culture here; cooperation is essential. The last company I worked at was very conservative and it wasn't an environment where I could take on challenges. I looked at the LEGO Group and I really liked the way that people are given a chance and listened to if they speak up, so I applied here. In my last company the dress code was very strict, but in my team, we have fun dress codes for our team meetings like wearing animal prints or clothes that don’t fit you!

"What’s Yuka’s favourite work memory? “I really enjoyed my work as part of the project to improve the percentage of products in Amazon that were Retail Out of Stock (ROOS), which was affecting our customer pulse scores. My role was to investigate, analyse and come up with solutions. As a result, the number of products out of stock went down and customer satisfaction went up. 

“My job always gives me and my team new challenges. I believe in 'learning through play’. LEGO bricks aren’t just bricks, they are an unlimited play tool. When employees experience the fun of the product then we can let the rest of the world know how exciting it is. The Santa’s Helper initiative is wonderful. When I see big smiles from children and adults and get a big thank you from them, I really feel that's why I'm here.”

“The LEGO Group prioritizes children’s growth and that deeply resonates with me,” says **Hiroki Furukawa**. “I wanted to contribute to children’s futures.”

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“I’m a **Senior Key Account Manager** and role is to make sure that as many children as possible can find LEGO sets in stores! We work with retailers to create exciting sales spaces. We collaborate with partners to plan for the future to make sure that lots of retail companies can grow alongside the LEGO Group. We spread smiles across Japan, which has such a positive impact on my life! 

“I have realized the importance of collaboration beyond my direct responsibilities. I’ve been working on creating safe spaces for teamwork and growth. A playful workplace means prioritizing a creative approach and valuing failure. This creates an environment where employees can work joyfully and can infuse innovation and creativity into our daily work. 

“I have over 18 years of experience in the toy industry. Our team members come from diverse backgrounds — some have been with the LEGO Group for over 25 years, while others joined from entirely different industries. It’s amazing how these varied experiences come together in our current team, creating fascinating chemistry. 

“One of the most rewarding experiences for me was contributing to the growth of a team member. Witnessing their joy and tears when they were promoted was truly heartwarming. Working alongside them also helped me grow personally.”

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💭**Just imagine** building your dream career in Japan. Now make it real!

**Join the LEGO® team today**

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What’s the most important piece of advice that you’d give to someone about life at the LEGO Group? 🤔
We asked colleagues in the LEGO® Japan office to talk about their careers, their favorite work memories and the things that make them proud to work here.

Our LEGO® Japan colleagues open up about life at the LEGO Group

LEGO® Japan Team Members open up…

The first three months of everyone’s LEGO® journey really matter. Just imagine it was your job to take charge of them. How would you make everyone feel at home and set them up to achieve their full potential? This is the challenge faced by our Global Onboarding & Orientation Manager, Tine Vind.

“16 years is a long time to work anywhere. But there are many good reasons as to why I’m still here. Our inspiring vision of a global force for Learning through Play. The sense of belonging I felt from the get-go is still here. The feeling of being part of something bigger. The fact that play is not only encouraged as part of my job but is expected. The list is endless. 

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“I head up onboarding and orientation for all new talent globally. From the moment a contract is signed and three months into their new role, with all the key moments in between. This work is very important, as it means we’re not only able to attract amazing talent but also to retain it. I’m a huge people person. For me, having the opportunity to interact with so many talented new joiners from around the world is a joy. On top of that, I get to collaborate with many colleagues to ensure we have the best possible onboarding experience.

“A lot of brands talk about a sense of family. For me, family is central to who we are. The focus here is on people. Our values and promises are not just words on a piece of paper – they are truly upheld. Also, the flat organisational structure and easy access to senior leaders, who actually listen, these are things that make us different.

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“I vividly remember going to one of my first town halls with our then-CEO, Jørgen Vig Knudstorp. At the time, I  was amazed that he showed up in jeans and a sweater with one of his children on his arm. Here was a completely different kind of leader than I’d ever experienced before – much more approachable and fully embodying the LEGO values and culture.

“Caring is a core component of our company culture. We do care. We do take an interest in each other. We do embrace people completely for who they are. It means that if a colleague, for example, has a difficult time in their personal life, the support is there. Be that from each other, through our employee assistance programme, wellbeing events, mindfulness sessions - anything we can do. 

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“I try to think about my work from the perspective of open-ended possibilities – just like building with LEGO bricks. That only the imagination is the limit to what we can do. This opens up for new ideas and input that contribute to taking our work up a notch.

“When I first joined the LEGO Group back in 2006, I got to work on a project called LEGO Factory. This enabled anyone to design their own LEGO set digitally, order it and have it sent to them. This was a completely new way of thinking for us. It required many changes, both in our internal processes and fulfilment, to make it happen. This project laid the foundation for other initiatives that followed. LEGO® Pick a Brick was one. LEGO Ideas, that encourages users to share their creations. If they get enough votes, they could even be made into a real LEGO set. This project was amazing in many ways. It pushed boundaries, set new standards and showed that it was possible to do things in new ways.” 

“We develop as people and learn best when we play, explore our imagination and have fun. This is even more important in a constantly changing world and workplace. We take play and fun seriously and do our best to incorporate it into our work. When we have fun together, it also gives us that sense of community and togetherness that we strive for.”

**Just Imagine** Building your dream career. 
Now make it real. 

**Join the LEGO® team today**

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