Careers Stories

We’re a close-knit team at LEGO® Education. Each of us has a crucial role to play in our products’ journey to customers. Making sure we get everything right the first time is all thanks to **Simran** and her team.

"My team plays a pivotal role in the final step of the customer ordering journey," Simran explains. "We take over after the order is placed, ensure accuracy, resolve any issues, and work closely with the warehouse to get the products out the door as quickly as possible."

But it’s not just about processing orders; Simran and her colleagues also focus on building solid relationships and providing exceptional customer service.

"We’re the face of the company. After the customer decides to purchase from us, we answer questions, provide recommendations, and offer support through the entire process. Customer satisfaction, attention to detail and a proactive approach are key."


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"We go above and beyond to ensure that orders are accurate and delivered on time. This also means working with supply planning to reserve inventory for large orders and offer expedited shipping or split orders when needed."

Supporting the sales team by providing them with valuable data and insights is another important aspect of Simran’s job.

"We're constantly looking for new ways to align across all teams and provide them with the information they need to be successful. Embracing a curious mindset, being patient, and continuous learning helps with this."


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"I'm always asking questions and seeking out new information. This helps me better understand our products and provide accurate and helpful answers to our customers. Playing with LEGO sets at home has deepened my understanding of the products and their educational value."

"Building gives me first-hand experience of how these products can spark creativity, critical thinking, and problem-solving skills in children.”


A sense of purpose and fulfilment are important to Simran. She’s driven by a desire to make a positive impact on the world.

"I wanted to be part of a company that is doing something for the greater good. Our mission to inspire and develop the builders of tomorrow resonates deeply with me."


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"It's also incredibly rewarding to receive feedback from teachers and students about how much they love our products and how they've helped them achieve their goals.” 

Simran credits her team and our supportive culture for her success.

"My team values my opinions and suggestions, and they're always open to trying new things. This collaborative and supportive environment has allowed me to grow and develop both personally and professionally.” 


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**Just imagine** a career you can make your own. Then do it for real!
**Join the LEGO® Education team today**

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We’re a close-knit team at LEGO® Education. Each of us has a crucial role to play in our products’ journey to customers. Making sure we get everything right the first time is all thanks to Simran and her team.

From banking to bricks. Meet Simran 👋

From banking to bricks. Meet, Order Management Advisor, Simran 👋

**Joshua** brings a wealth of experience to his role as at LEGO® Education. His impressive track record is both wide and varied. He’s been a teacher. He’s coached teachers. Today, he draws on his background as our **Curriculum Specialist**.

"My passion has always been to make learning fun and impactful for students. Taking on this particular role at this particular organisation felt like a natural next step in my career. It allows me to combine my love for education with my belief in the power of play."

Joshua's role here is both multifaceted and dynamic.


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“I help demonstrate how LEGO Education lessons align with the learning standards across all 50 states in the US. I help to produce materials that support our sales team in conversations and relationship building with school districts. I also get to produce content to help our users learn with all LEGO Learning Systems solutions. I even get to collaborate with our Product Experience team in Denmark.”


"I get to wear my 'school hat' often. My experience in the classroom informs my work, allowing me to create resources that are truly relevant and useful for teachers and students alike. It’s something I get a lot of satisfaction from.”

Joshua is particularly proud of his ability to help teachers create engaging and playful learning experiences for their students.


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“Seeing our work in schools is incredibly meaningful. Having students and teachers share positive experiences with the products is very special. Sometimes one can feel removed from our mission being in an office. Being around when our products are in the hands of the curious minds they were designed for, well, that’s pretty special. The joy of learning right there before your eyes.”

Collaboration is at the heart of Joshua's work. He collaborates with colleagues across the globe, bringing together diverse perspectives and expertise to develop innovative solutions for complex challenges.

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"The collaborative environment at LEGO Education is very inspiring and enriching. I'm constantly learning from my colleagues. So I was genuinely quite humbled to get a "rising star" award with some of my colleagues at the LEGO Education US Sales Conference last winter. It always feels good to know you’ve contributed to the team in an impactful way. Even more so as a new hire.”

Joshua also embraces the playful spirit that’s ingrained in our culture.

"Play is not just a part of our work; it's part of our everyday. We're encouraged to think outside of the box, experiment with new ideas, and have fun along the way. This creative and supportive environment is what makes LEGO Education such a special place to work."


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Joshua brings a wealth of experience to his role as at LEGO® Education. His impressive track record is both wide and varied. He’s been a teacher. He’s coached teachers. Today, he draws on his background as our Curriculum Specialist.

How do you understand the needs of students and educators 🧠 Meet Joshua.

How do you understand the needs of students and educators 🧠

With her background in urban education policy and experience working in classrooms, **Alysha** brings a unique perspective to her role as an **Account Manager**. It’s also proved to be the ideal way to explore a passion she shares with us: bringing equity and excellence to education. 

"My goal is to empower educators to be successful in the classroom. I work with them to develop plans, build confidence, and ensure that LEGO® Education sets are appropriate for their students' learning needs. I believe that every student deserves the opportunity to participate and succeed in STEM, regardless of their background or learning style."

Alysha's passion for education and social-emotional learning drives her work at LEGO Education.

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"I've seen first-hand how LEGO Education solutions can engage students and promote positive behaviour. I'm particularly proud of the fact that our products can reach students who may struggle in traditional learning environments."


A creative and consultative approach to her work, Alysha believes, is crucial to her success. This enables her to work closely with educators and understand their unique needs and challenges.

“Tailored solutions are what’s needed here. That’s why I'm always looking for new and innovative ways to use our products. When a customer asks a question I don't have an answer to, it often leads to new discoveries and even more creative applications. With this in mind, it helps that our products have a 'low floor, high ceiling,' so they can be used in a variety of ways to meet the needs of diverse learners."

Alysha is also passionate about professional development for educators. To this end, she leads workshops where teachers can learn how to effectively implement LEGO Education solutions in their classrooms.

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"I love seeing the excitement and enthusiasm that teachers bring to these workshops. It's a reminder of the power of collaboration and the importance of lifelong learning.

"My role is not simply about selling products; it's about building relationships and making a positive impact on the education community. I'm fortunate to work with amazing educators who are dedicated to their students and passionate about their work. That’s so inspiring. 


Alysha is also justifiably proud of her contributions to LEGO Education's US DEIB Council:
“Focusing on promoting diversity, equity, inclusion, and belonging within the company and the broader education community is so important. I believe that every child deserves to see themselves reflected in the learning materials and experiences they encounter. We’re very much committed to creating inclusive and equitable learning environments for all."

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“As someone who is passionate about creating an inclusive environment, I was thrilled to have been selected as a mentor for the Senior Leader Mentoring program in this year’s cohort. The decision to become a mentor was driven by my commitment to diversity, equity, and inclusion as I believe that for any organization to thrive, it must embrace a wide array of perspectives and experiences. The Senior Leader Mentoring program at LEGO Group offers an innovative approach to fostering inclusivity by having senior leaders as mentees and employees from underrepresented groups as mentors. This opportunity means the world to me as it allows me to contribute to shaping a workplace where every voice is heard and valued. By sharing my experiences and insights, I aim to help senior leaders understand the challenges and opportunities faced by underrepresented groups, ultimately driving meaningful change.”

The journey that Alysha has taken at LEGO Education has had a positive impact on her too - both personally and professionally.

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“I feel that I’ve grown a great deal during my time here. Not least because I’ve developed a   deeper understanding of the power of playful learning. When I first started, my role was more transactional. Now, I’m able to be much more consultative. I'm able to leverage my expertise to help educators achieve their goals and create more engaging and impactful learning experiences for their students."

Alysha's passion for education and her commitment to making a difference are evident in everything she does.

"Our whole purpose is to inspire and develop the builders of tomorrow. We’re transforming the way children learn and grow with ever-more innovative and impactful solutions. This is something I'm proud to be a part of. We make learning fun, enjoyable, and memorable for students around the world - and I get to do that every day. Imagine that.”


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With her background in urban education policy and experience working in classrooms, Alysha brings a unique perspective to her role as an Account Manager. It’s also proved to be the ideal way to explore a passion she shares with us: bringing equity and excellence to education. 

Empowering educators, engaging learners: Meet Alysha 😎

We asked colleagues in our LEGO® Japan office to talk about their careers, their favourite work memories and the things that make them proud to work here.

“My role is to bring you fun and creative moments!” says **Eiko Konishi**, who is **Marketing Director** at **LEGO Japan**.

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“I’ve been in the LEGO Group for 10 years and I get inspired by my colleagues and find something new in my work every day. I have the most fun at work when I’m chatting with colleagues and discussing new ideas. I never get bored!

“My most interesting project was bringing LEGO Masters to Japan. The program launch was a proud moment, but collaborating and delivering it as a team was the most valuable thing. 

“I’ve worked in both the sales and marketing teams. I’ve never seen a company that cares so much about wellbeing and work/life balance. All the People Leaders I’ve worked with here have supported me and helped me challenge myself and widen my experience of the job.

“My purpose is to reach out to as many children as possible and give them a chance to experience learning through play. It’s a wonderful job. Play can create space in your heart and give you new perspectives and ideas in your daily life. It’s so important for everyone to remember the value of play, especially when you have a busy life.”


**Millie Asami Miyashita** describes her job as **Digital Marketing Manager** as “finding ways to make digital life even more fun and inspiring!"

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“Every single project I work on is exciting - from composing a social media post to being a lead on a branding campaign. Everything we do is connected to our mission to inspire and develop the builders of tomorrow. I love it when I see a social media post inspired by our campaign message. It makes me happy that someone had a memorable play experience. I love seeing the great big smiles of consumers when they’re playing with LEGO bricks! 

"I have worked here for three years and one of the great things is the support for development. Every employee gets to decide their own career vision. We have lots of opportunities to discuss and learn about the development process, including eLearning courses, on-site workshops and dialogue sessions with the leadership team.

“The most important thing I learned is that the things we value at work – curiosity, bravery and focus – are encouraged and applied to every single task. When I first started, I felt a little awkward about receiving feedback, but I changed how I thought about it and realized that getting advice from different points of view only helps projects get even better.

“My role is communicating directly with our audience, so the spirit of play is super important. I’m always looking for ways to find playful communication rather than just giving people information. The digital platform is always evolving, so I need to stay engaged and keep trying new things. It’s fun and it’s helped me become a person who isn’t afraid of change.”

**Yuka Matsuzawa** knows that working for the LEGO Group is the dream for a lot of people. “My daughter's friend wants to be a LEGO employee because she loves LEGO sets."

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“I’m the **Order Manager** and I’ve worked for the LEGO Group for five years.” she explains. “I really like the culture here; cooperation is essential. The last company I worked at was very conservative and it wasn't an environment where I could take on challenges. I looked at the LEGO Group and I really liked the way that people are given a chance and listened to if they speak up, so I applied here. In my last company the dress code was very strict, but in my team, we have fun dress codes for our team meetings like wearing animal prints or clothes that don’t fit you!

"What’s Yuka’s favourite work memory? “I really enjoyed my work as part of the project to improve the percentage of products in Amazon that were Retail Out of Stock (ROOS), which was affecting our customer pulse scores. My role was to investigate, analyse and come up with solutions. As a result, the number of products out of stock went down and customer satisfaction went up. 

“My job always gives me and my team new challenges. I believe in 'learning through play’. LEGO bricks aren’t just bricks, they are an unlimited play tool. When employees experience the fun of the product then we can let the rest of the world know how exciting it is. The Santa’s Helper initiative is wonderful. When I see big smiles from children and adults and get a big thank you from them, I really feel that's why I'm here.”

“The LEGO Group prioritizes children’s growth and that deeply resonates with me,” says **Hiroki Furukawa**. “I wanted to contribute to children’s futures.”

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“I’m a **Senior Key Account Manager** and role is to make sure that as many children as possible can find LEGO sets in stores! We work with retailers to create exciting sales spaces. We collaborate with partners to plan for the future to make sure that lots of retail companies can grow alongside the LEGO Group. We spread smiles across Japan, which has such a positive impact on my life! 

“I have realized the importance of collaboration beyond my direct responsibilities. I’ve been working on creating safe spaces for teamwork and growth. A playful workplace means prioritizing a creative approach and valuing failure. This creates an environment where employees can work joyfully and can infuse innovation and creativity into our daily work. 

“I have over 18 years of experience in the toy industry. Our team members come from diverse backgrounds — some have been with the LEGO Group for over 25 years, while others joined from entirely different industries. It’s amazing how these varied experiences come together in our current team, creating fascinating chemistry. 

“One of the most rewarding experiences for me was contributing to the growth of a team member. Witnessing their joy and tears when they were promoted was truly heartwarming. Working alongside them also helped me grow personally.”

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💭**Just imagine** building your dream career in Japan. Now make it real!

**Join the LEGO® team today**

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What’s the most important piece of advice that you’d give to someone about life at the LEGO Group? 🤔
We asked colleagues in the LEGO® Japan office to talk about their careers, their favorite work memories and the things that make them proud to work here.

Our LEGO® Japan colleagues open up about life at the LEGO Group

LEGO® Japan Team Members open up…

As a student, Software Engineer, Bianca, was inspired by her experience of working with the LEGO Group. It became her dream to enable curious minds to feel how she had felt. She joined us at LEGO Education in April 2021. This is her story.

“I first came to Denmark in 2015. I moved here from Romania to study at VIA, a university in Horsens. This is where I had my first experience of programming. With the help of an NXT robot, I learned how to follow a moving object. That was the moment I realised how big of an impact LEGO sets can have in students’ lives. Perhaps more importantly, it showed me how easy it is to learn complex topics while having a lot of fun.”

Since then, she has been driven to contribute as much as she could to the next generation of products. Why? Quite simply because she wanted to share with children the sense of wonder she had while learning how to programme a robot. 

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“I'm super proud to say that my dream came true. I got accepted as a Junior Software Engineer at LEGO Education and I’ve not looked back since. To begin with, I was working on the development of Spike Prime and Spike Essential - key learning tools in the area of Robotics and STEM.  

“This is what gets me out of bed every morning: the fact I can impact children's lives in a positive way with projects I've helped to develop. It also helps that I’m part of a superhero team with developers, designers, content creators, and others. Each of us brings our own unique powers to create something truly awesome. Ultimately, we’re helping children learn and making teachers’ jobs become a bit easier.” 

So what does this involve?

“I use programming languages that bring applications and websites to life. Technology changes so quickly. Which is great! But it also introduces new problems that we may have not foreseen. It’s my job to solve them and ensure that the curious minds we inspire have a positive digital experience. This means creating trouble-free, stress-free applications that take the pressure off teachers. So, they can do what they do best - teach, engage, inspire.”

Creativity is a key part of what we do as a business. But how does Bianca bring this to her work?

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“Well, by embracing the iterative nature of software development. This allows me to improve my code incrementally which, in turn, drives innovation in what I do. Creativity comes through in helping with planning team events too - that and coming up with playful missions and activities. These inspire the team and promote trust while building better relationships. Team culture plays an important role in being a productive team!”

“It’s also there in play. Experimenting with different coding methods, libraries and tools helps me to think more creatively. I learn new skills all the time and find innovative solutions to problems. This keeps me motivated and enhances my problem-solving skills, contributing to my success in delivering effective solutions.”

Does she ever get to see her work in action and how does this make her feel?

“Oh yes, I get to visit schools and engage with both children and teachers. They learn together through playful exploration and LEGO Education products are at the heart of this. For me, it's about empowering students to explore and think critically. This is how we solve problems in fun and engaging ways. It helps prepare students for life and the challenges they may face. - what could be better than that.

“I'm proud that my work brings so much joy to the learning experience - what could be better than that.”

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As a student, Software Engineer, Bianca, was inspired by her experience of working with the LEGO Group. It became her dream to enable curious minds to feel how she had felt. She joined us at LEGO Education in April 2021. This is her story.

“When there are endless possibilities, how can you not feel inspired”

As a student, Software Engineer, Bianca, was inspired by her experience of working with the LEGO Group. This is her story.

Meet Software Engineer, Bianca.

Jane has covered a lot of ground in her 11 years with us. Today, she’s a Brand Engagement Manager in our Global Marketing Team. But as we’re about to find out, every role and project has been an education in itself.

“I’ve worn quite a few different hats over time but I started out as a Community Manager. I think this is where my interest in brand engagement and compliance began. As a legacy employee, I have a good understanding of the business as a whole and a great connection to the LEGO Group.

“Being part of this larger organisation gives us a lot of opportunities. Our target market may be different in education but we still benefit from the overall creative processes. Imagine you have a favourite LEGO set, one that's not just fun to build, but also helps you learn something cool, like math or science. I guess that’s the key difference.”


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So, what can you tell us about your day-to-day role? How would you bring this to life?

“I'm part of an amazing team. We are here to build the LEGO Education brand to its full potential. In order to do that, we need to shift everyone’s mindset from defining the brand as a set of guidelines to being the brand as a community together.

“Right now, I’m working on contributing to our organisational cohesion and team effectiveness by driving the development of a shared brand culture and accountability.

My role is a truly cross-functional role and requires a particularly strong Emotional Intelligence and a genuine drive to enable others.

“I build and facilitate the onboarding module for new colleagues from a brand perspective, ensuring everyone is provided with the right knowledge about the brand, our ways of working, and operational eco system to set them up for success. This is an important aspect of the overall company culture building that I will drive as an ongoing engagement program and activities. Because brands are made by people this program is build on our brand character “The Curious Connector”. 

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So after all this time, we’re interested to know what keeps Jane inspired and what’s next on the horizon:

“Well, one thing that comes immediately to mind is our annual PLAYDAY. This is always an energy booster. Secondly, engaging with teachers and students at events and/or in classrooms always gives us some fascinating insights into our end users and what kind of wins and struggles they go through using our products. 

As for what the future holds, I’d like to pursue my innovative and creative development. This means I get to engage with colleagues from different teams and backgrounds. It’s always refreshing to find new ways of working.

“Finally, one of the biggest milestones for us this year is to start building a culture based on our brand values. I can't wait to experience the impact of that.”

One final question we must ask is what makes Jane proudest:

“I'm proud of being part of a unique team of educators and innovators that build hands-on learning experiences that engage and excite students. Bringing Learning Through Play to the classroom makes me believe that education really can change the world when learning is fun and impactful. Collaboration is crucial. Whether it’s work or play. What’s the difference? Let’s build and learn together.”

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Jane has covered a lot of ground in her 11 years with us. Today, she’s a Brand Engagement Manager in our Global Marketing Team. But as we’re about to find out, every role and project has been an education in itself.

If you keep looking, there’s always more to discover. Meet Brand Engagement Manager, Jane.

If you keep looking, there’s always more to discover.

If we’re proud of one thing at the LEGO Group, it’s our people. Between them they have many lifetimes of experience and insight to bring to what we do. Andy is one of them. He joined us as a Senior Learning Design Manager in August 2022. Ever since, he’s invested nearly two decades of teaching expertise in our products. 

“I’d lived my whole life in Stoke on Trent in England before I joined LEGO® Education. Making the move to Denmark was a big decision - particularly as I’m married with two children. But it’s proved to be my dream job and a great decision for us all. I get to impact the lives of everyone who gets hands-on with our products. When curious minds engage with our products, they learn something. And when we learn something, we enrich ourselves. What’s not to love about that?”

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Andy’s background as a secondary and further education Maths teacher has proved to be the ideal preparation for this role:

“I help to design the learning direction of future LEGO Education products. It’s all about making sure that they’re both super-fun and exciting, as well as enabling kids to learn. I’m able to bring my teacher brain to these activities ensuring learning experiences match up to high demands of curriculum coverage while having the magic of the LEGO brick. I contribute creative ideas to the team so, together, we can inspire young people to build their imagination and explore their potential with learning through play.”


It sounds like a lot of fun. How does this play out in Andy’s day-to-day role:

“We get super hands on with the bricks and when we have play sessions with kids, we get to see how our ideas are landing. Children really are our teachers. It is great to work so closely with my colleagues and really focus in on designing a unique learning experience that can have a lasting impact…. And, yes, we do have lots of fun role playing and coming up with learning ideas. We hope this comes out in the end product too.  

“I’m also a Playground Builder and a Play Agent. This means injecting the spirit of play into our everyday work. Not only does this make doing what we do enjoyable; it also helps all of us succeed. It’s good to be playful.”

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As an educator, it’s Andy’s role to draw on his experience to champion learning. But what has he learned himself since joining us:

“For one thing: you have to learn to accept failure, fail fast and then learn from it and move on… the more you fail the more you know you're going to learn from it! Embrace it… it is the essence of designing products and is central to who and how we are a as a business. It’s also been insightful to get involved with the design team and be so hands on creating learning activities with the bricks.

“To be fair, this has been a huge learning curve for me. I have become much more aware of the intricacies and balances of designing for a large organization and not just my own classroom. As my role has developed, I feel integral to the design team; but this speaks to our wonderful spirit of collaboration.

“Our mission means everything to me. I love what LEGO Education represents and the impact it has on kids. After spending many years using our products with kids and adults, it’s an amazing experience to be on the other side designing future products. It’s my job, what can I say, but it never really feels like work.”

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If we’re proud of one thing at the LEGO Group, it’s our people. Between them they have many lifetimes of experience and insight to bring to what we do. Andy is one of them. He joined us as a Senior Learning Design Manager in August 2022. Ever since, he’s invested nearly two decades of teaching expertise in our products. 

Learning is for everyone. Teachers included. Just ask Andy.

Every business needs a plan. For Praneetha, the key to this lies in the numbers. As a Business Controller, the story they tell enables her to keep us on track. But, as she’s discovered, even data has time to play.

So… where shall we begin?

“Well, my journey at LEGO® Education only began in August last year. But I’ve worked for the LEGO Group since 2019. I have a masters in Economics and Management from Aarhus University and started here as a student worker in Western Europe Market Finance. When I finished my studies, I got a full-time role in Global Cost Management. Then I moved to LEGO Education Finance, where I am now.

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“I work in the Financial Planning & Analysis team. Essentially, this focuses financial planning, budgeting and forecasting. We’re responsible for everything from tracking and analyzing financial data to developing financial plans and forecasts. The insights we provide support decision-making within LEGO Education.”

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It always comes down to the numbers, right? Does this leave room to have fun?

“Oh sure, of course. It may not seem obvious, but we have to be creative in our storytelling. Numbers aren’t completely boring, you know. How we interpret the data and understand what it’s saying can be incredibly absorbing. Besides, we still have time to play and have fun beyond this. 



“We’re very collaborative. It’s important that we communicate cross-functionally. That way, we get to ensure that financial considerations are integrated in our strategic and operational planning. We’re often heavily involved in process-optimizing initiatives. We try to understand how to support our colleagues in their day-to-day work to enable them to focus on how we reach children.

“Beyond this, play connects us all in our team meetings. We get to learn about one another and the wider organization. Sometimes we have initiatives where we can test new LEGO Education products. They’re amazing. It’s so interesting to see how they unlock creativity and innovation. This helps us to understand how detailed our products actually are, and what impact they have on children.”

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And what, we ask, does Praneetha see as the key challenges of her role:

“In our business, we have to respond to rapidly changing market conditions. But as we become more automatized, this gives us more room for manoeuvre and the ability to support colleagues in making their own tasks more automatized. We’re constantly evolving.


“And, you know what, the idea that our work is helping to inspire children by creating better learning experiences is incredibly motivating. It does make a difference. We’re playing our part in making a positive impact on education by leveraging the versatility and creativity inherent in LEGO products. We’re helping to make fun learning through play a reality by making education enjoyable and interactive.

“For me, it’s a joy to come into campus every morning. I love the fact that by optimizing processes, our team is doing its bit so that LEGO bricks can be integrated into school curricula. We’re part of a crucial transformation in education. That’s got to be worth getting out of bed for every day.”

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Every business needs a plan. For Praneetha, the key to this lies in the numbers. As a Business Controller, the story they tell enables her to keep us on track. But, as she’s discovered, even data has time to play.

Numbers tell stories. Meet Business Controller, Praneetha.📈

Numbers tell stories. Meet Business Controller, Praneetha📈

We didn’t know it at the time but we first met **Zoe** when she was an educator 13 years ago. Luckily for us, the impact this had stayed with her. We connected. Today, she’s one of LEGO Education’s Senior Product Marketing Managers. We start by asking her to tell us about this - and what took her so long.

“So… my relationship with LEGO Education began long before I joined the business. My students were participating in an afterschool program and I saw immediately the impact that engaging in play had on them. It inspired such a passionate response. I was amazed to see all of them get involved - without reservation. Even the shyest kids flourished.

The seed was sewn. Whatever form it’s taken, **Zoe’s** career has always been children-focused. A move to Denmark with her then-boyfriend (now husband) meant she was able to build on this momentum with us. 


“I’m a commercially-minded product marketer with a master’s degree in child development. For me, this is an ideal mix for a unique organization like LEGO Education. It’s been an amazing experience. On one level, the mission, culture and my colleagues have all exceeded my expectations. This obviously matters. But, from a personal perspective, I get to be the voice of the administrators and teachers—the people on the ground who need specific solutions to defined problems.


“Product Marketing is a unique function that looks and sounds like marketing, but really we are strategy enablers. We might not deliver exciting campaigns or work closely with famous influencers, but we are cross-functional magicians who get to know every corner of the business and are expert dot connectors. 

“I also get to study the full education landscape.  This means I can see more opportunities where LEGO Education can help. The fact I’m doing so supports a sustainable business with an invaluable purpose. What more could I ask?”

Good question. This seems like a good opportunity to ask **Zoe** what makes working here so fulfilling:


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“Well, for one, it’s variety. Essentially, I’ve had four roles in as many years. My function has remained the same but you get to be part of so many different projects - as well as being involved across the entire lifecycle, from innovation to retirement. You get to wear so many hats.

“Being in marketing, there are so many ways I get to be creative. In early innovation stages I could be working on developing ways to gather insights into customer needs, or supporting concept innovation that could capture a new space in the market. As we get ready to go-to-market, my creativity contributes in all kinds of ways: from our product's value proposition and articulating our messaging to finding imaginative ways to showcase features and value via photoshoots or videos”


And as far as challenge is concerned, what can you tell us about that:

“We’re building the plane as we fly. It’s challenging but exhilarating. But this is the beauty of play. This is the freedom you experience when you are not entirely bound up in rules. If we fail, let’s accentuate the positive. It might be a disappointment in the moment but, ultimately, this is how we all learn. The greater the failure, the greater the lessons to draw on. Besides, any momentary setback is just that - and that feeling is as nothing compared to the satisfaction of seeing the impact of what we do. When I talk to students and teachers, this is apparent. 



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“When our learning solutions finally make their way into classrooms, I know that my input helped them get there. I truly believe that Learning through Play is a vehicle that any student can access to help them succeed in school. I feel honored to help bring playful learning experiences to as many students as possible. If that means we’re helping to advance progressive education, what’s not to like.”


So, is it fair to say that the wait and moving to a whole new country was worthwhile?

“In so many ways. LEGO Education is transforming education. We have these powerful tools that any learner can use. We just need to get play into their hands. We know that playful learning experiences with LEGO elements and technology unlock so much potential in children. Being a part of the team that brings that magic into classrooms means that we can make a huge impact - at scale. It's incredibly rewarding knowing that I am contributing to a mission that has the potential to make such a meaningful impact.”

**Just imagine** inspiring change in education. 
Now make it real. 


We didn’t know it at the time but we first met *Zoe* when she was an educator 13 years ago. Luckily for us, the impact this had stayed with her. We connected. Today, she’s one of LEGO Education’s Product Marketing Managers. We start by asking her to tell us about this - and what took her so long.

Inspired by the Power of Play: meet Product Marketeer, Zoe✨

Inspired by the Power of Play: meet Senior Product Marketeer, Zoe

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