Careers Stories

We asked colleagues in our LEGO® Japan office to talk about their careers, their favourite work memories and the things that make them proud to work here.

“My role is to bring you fun and creative moments!” says **Eiko Konishi**, who is **Marketing Director** at **LEGO Japan**.

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“I’ve been in the LEGO Group for 10 years and I get inspired by my colleagues and find something new in my work every day. I have the most fun at work when I’m chatting with colleagues and discussing new ideas. I never get bored!

“My most interesting project was bringing LEGO Masters to Japan. The program launch was a proud moment, but collaborating and delivering it as a team was the most valuable thing. 

“I’ve worked in both the sales and marketing teams. I’ve never seen a company that cares so much about wellbeing and work/life balance. All the People Leaders I’ve worked with here have supported me and helped me challenge myself and widen my experience of the job.

“My purpose is to reach out to as many children as possible and give them a chance to experience learning through play. It’s a wonderful job. Play can create space in your heart and give you new perspectives and ideas in your daily life. It’s so important for everyone to remember the value of play, especially when you have a busy life.”


**Millie Asami Miyashita** describes her job as **Digital Marketing Manager** as “finding ways to make digital life even more fun and inspiring!"

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“Every single project I work on is exciting - from composing a social media post to being a lead on a branding campaign. Everything we do is connected to our mission to inspire and develop the builders of tomorrow. I love it when I see a social media post inspired by our campaign message. It makes me happy that someone had a memorable play experience. I love seeing the great big smiles of consumers when they’re playing with LEGO bricks! 

"I have worked here for three years and one of the great things is the support for development. Every employee gets to decide their own career vision. We have lots of opportunities to discuss and learn about the development process, including eLearning courses, on-site workshops and dialogue sessions with the leadership team.

“The most important thing I learned is that the things we value at work – curiosity, bravery and focus – are encouraged and applied to every single task. When I first started, I felt a little awkward about receiving feedback, but I changed how I thought about it and realized that getting advice from different points of view only helps projects get even better.

“My role is communicating directly with our audience, so the spirit of play is super important. I’m always looking for ways to find playful communication rather than just giving people information. The digital platform is always evolving, so I need to stay engaged and keep trying new things. It’s fun and it’s helped me become a person who isn’t afraid of change.”

**Yuka Matsuzawa** knows that working for the LEGO Group is the dream for a lot of people. “My daughter's friend wants to be a LEGO employee because she loves LEGO sets."

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“I’m the **Order Manager** and I’ve worked for the LEGO Group for five years.” she explains. “I really like the culture here; cooperation is essential. The last company I worked at was very conservative and it wasn't an environment where I could take on challenges. I looked at the LEGO Group and I really liked the way that people are given a chance and listened to if they speak up, so I applied here. In my last company the dress code was very strict, but in my team, we have fun dress codes for our team meetings like wearing animal prints or clothes that don’t fit you!

"What’s Yuka’s favourite work memory? “I really enjoyed my work as part of the project to improve the percentage of products in Amazon that were Retail Out of Stock (ROOS), which was affecting our customer pulse scores. My role was to investigate, analyse and come up with solutions. As a result, the number of products out of stock went down and customer satisfaction went up. 

“My job always gives me and my team new challenges. I believe in 'learning through play’. LEGO bricks aren’t just bricks, they are an unlimited play tool. When employees experience the fun of the product then we can let the rest of the world know how exciting it is. The Santa’s Helper initiative is wonderful. When I see big smiles from children and adults and get a big thank you from them, I really feel that's why I'm here.”

“The LEGO Group prioritizes children’s growth and that deeply resonates with me,” says **Hiroki Furukawa**. “I wanted to contribute to children’s futures.”

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“I’m a **Senior Key Account Manager** and role is to make sure that as many children as possible can find LEGO sets in stores! We work with retailers to create exciting sales spaces. We collaborate with partners to plan for the future to make sure that lots of retail companies can grow alongside the LEGO Group. We spread smiles across Japan, which has such a positive impact on my life! 

“I have realized the importance of collaboration beyond my direct responsibilities. I’ve been working on creating safe spaces for teamwork and growth. A playful workplace means prioritizing a creative approach and valuing failure. This creates an environment where employees can work joyfully and can infuse innovation and creativity into our daily work. 

“I have over 18 years of experience in the toy industry. Our team members come from diverse backgrounds — some have been with the LEGO Group for over 25 years, while others joined from entirely different industries. It’s amazing how these varied experiences come together in our current team, creating fascinating chemistry. 

“One of the most rewarding experiences for me was contributing to the growth of a team member. Witnessing their joy and tears when they were promoted was truly heartwarming. Working alongside them also helped me grow personally.”

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💭**Just imagine** building your dream career in Japan. Now make it real!

**Join the LEGO® team today**

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What’s the most important piece of advice that you’d give to someone about life at the LEGO Group? 🤔
We asked colleagues in the LEGO® Japan office to talk about their careers, their favorite work memories and the things that make them proud to work here.

Our LEGO® Japan colleagues open up about life at the LEGO Group

LEGO® Japan Team Members open up…

It’s not just what you do at the LEGO Group that makes working here a fulfilling experience. 
It’s who you work with, how and why, that makes a difference too. But don’t take our word for it. Some things are best said by the people who experience this reality, day-in, day out. Meet **Johnny** and **Frank** at our growing operations in China.

"Going above and beyond to delight customers. That's part of the exciting story we share."

Johnny and Frank both work in very different roles. But when we ask them to describe what they like most about working here, a compelling story begins to take shape. 

Let’s start with Johnny who works at LEGO® China Digital:

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"I think the biggest difference in working at the LEGO Group is the unspoken understanding between colleagues. We all think about ways to make the best of things. We don’t say that the project only has this time, so maybe we can only do it here. We don’t say that I have finished this link, and it will not be my business until the next link."

There’s a lot to take away from Johnny’s observations. Firstly, they speak to our strong belief in the power of collaboration. This is rooted deep in our culture as a business. 
We are not the usual kind of company. As passionate advocates for the transformative power of play, it makes sense that we practice the principles that make play a positive and useful tool for exploring the possibilities. 

Play at its best involves everyone engaging and supporting one another. It’s the exact same thing with how we approach our work.

It’s this flexible approach and willingness to experiment that allows us to be more creative and find unexpected solutions. It’s also makes working here more varied and fun. And when we have fun, we enjoy ourselves more and have a very real desire to create something that surprises, delights and engages our customers.

This is something Frank strongly identifies within his role in the Packing Maintenance department:


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"We all want to do everything to a high standard and bring the best experience to our users. I think the great thing about the LEGO Group is not only that it creates a lot of fun toys, but we also deliver great value."

This shows us that how we approach things is every bit as important as what we create. It’s something that translates into the end product because it’s been there at key stages of its creation and there is a shared ownership - a sense of duty almost - of customer loyalty. 

They expect something that takes them that little bit further, so we have to map out the best, most satisfying way to get there.

There has to be a high-degree of collaboration to drive what we do.
Our commitment to pushing boundaries and exceeding expectations is all there in our core values.

It's not just about creating fun toys; it's about fostering a culture where employees are empowered to go above and beyond, both in their work and in their communities. This is exemplified by Frank’s experience of volunteering at the Jiaxing Science and Technology Museum:

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"I volunteered at the Jiaxing Science and Technology Museum. I explained to the children who came to see us that the earth is sick now because some people litter and cut down trees. 

I didn’t expect this to inspire my my son. He remembers what I said, so when he saw others littering outside, he would try to dissuade them from doing so. I felt very proud of him for this. It also made me realize that what we do can change behaviours and influence better outcomes.”


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This collaborative spirit and refusal to settle for second best can make a real difference in the wider world. This can only happen through talented people coming together, each of them determined to inspire and develop the builders of tomorrow.

**Just imagine** building your dream career.
Now make it real.

**Join the LEGO® team today**

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It’s not just what you do at the LEGO Group that makes working here a fulfilling experience. 
It’s who you work with, how and why, that makes a difference too. 

Just Imagine with Johnny and Frank

**Jeremy Lim** is a **Demand Planning Manager** in our **New Zealand** office. He believes there’s much more to his role than meets the eye - and that’s true for everyone that works here:

“Just Imagine being part of something bigger in your life, where you get to inspire and develop the builders of tomorrow - one brick at a time. That’s what working here has felt like to me - and that feels pretty good.


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“One of the things I love about the LEGO Group is you don’t have to be perfect. Nobody expects you to know everything about every single aspect of what your role is about. The fun is in having to find out and explore. That’s the essential nature of play, right? Working with people you just know are always going to be there to support you matters too. 

“We’re a very sharing organisation. We’re like a village. We have input into how the business does things and how we can do better at what we do. Having all these perspectives is a win-win. We learn and grow as individuals, which makes us stronger as a business. 

“Before working here, my dream career would have been a role as a Lecturer or a Student Counsellor. This aligns with my passion for education and helping others. But I get to do that here and it gives me huge satisfaction. I coach, train, and support new team members all the time and having a positive impact on their growth and development is super-important to me. 

“We’re a business that’s driven by innovation, so you have to keep learning and listening. There's always someone out there who has faced a similar problem and discovered a solution. It's then a matter of adapting that solution, understanding its impact, and identifying any barriers that may hinder our progress - which I guess really feeds into play.


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“For me, play is about experimentation and it’s through experimentation that I’ve learnt the most and developed my own independent thoughts. That’s why it’s so important for the people who come to work for us to be curious problem solvers. People who like to find out. People who want to do so to achieve something important. 

“Another thing to emphasise is the degree to which we all feel trusted. This is empowering, In my case it means having the freedom to make the decisions that I believe are best for the market or my role. We have a strong bond as a team; we’re ready to go the extra mile for one another. That makes me proud to work here.

“All of this has now been formally recognised. Both the LEGO Group and the Australia and New Zealand offices have been officially accredited Great Places To Work. It’s true, they are. That’s why I’m still here almost a decade after joining. But having this formally recognised by the accreditation, that means a lot. To all of us. It’s validating. It makes me feel as though we’ve built something important, together.”

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Just Imagine being part of something bigger in your life, where you get to inspire and develop the builders of tomorrow - one brick at a time. That’s what working here has felt like to me - and that feels pretty good.

Just Imagine with Jeremy

Just imagine driving a vibrant and buzzing community that is a diverse melting pot where creatives and non-creatives are empowered to bring their authentic selves that inspire our business. Each one of them special in their own way. Then imagine it’s your job to create a sense of community they can all feel part of. **Benezir Phoebe Benta** is thriving on this challenge and helping the **LEGO® Design organisation** take shape.

“My role is brand new to LEGO Design, the parts were already here but it made sense to bring the various strands together into one. It means we’ve grown from over 200 people to around about 560 with over 54 nationalities represented, that’s amazing! I am on a journey of facilitating and creating a sense of community, which is an exciting opportunity for me to be leading on. Finding out what community means for all in LEGO Design and what brings us together energises me every day. 

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“We’ve covered a lot of ground but this is a journey, not a race. We’ve found ways to innovate and drive a creative community through events like Creative Boost. Everyone in LEGO Design takes the week to focus on developing innovative design solutions for products, concepts, and play experiences. At the end of the week, all the ideas are presented at a Creative Boost Exhibition and reviewed by the LEGO Design Leadership Team, with the possibility to go into further development or be absorbed into existing projects.

“I have a mantra. It’s a simple expression of why we’re all here and runs through LEGO Design: ‘we nurture and celebrate our creative culture’. It’s an ideal we all need to share. It’s something we orientate ourselves around. For me, community is all about having a safe space, where everyone feels included and recognised - and that begins with knowing who each of us is and what that means. 

"Living this includes our new initiative, “Belonging Begins with Us: a LEGO Design Journey,” an ongoing initiative focused on cultivating a culture of inclusion and belonging in LEGO Design. Building a more inclusive future is not just about a one-off event, but about creating ongoing opportunities for reflection, dialogue, learning, and action. It’s about having an open-mind and being receptive to new ideas and change. Or as simple as just sitting down and sharing a coffee. The point is to come together, to listen and learn. 


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“Every day is a school day for me. Especially as I’m still only less than two years into my role. But this is a learning organisation which has a lot of history. 90 years of it in fact. I’m a very curious person working for a brand that thrives on this quality. So, for me, having the freedom to experiment and being able to collaborate with all these incredibly talented people is an amazing experience. It is a little bit about trial and error. But if you don’t try, you don’t know, right? This seems very rooted in the LEGO values. To be successful in my role, I have to listen to the feedback people have been brave enough and cared enough to share. 

"You know, in the same way, all the various parts of LEGO Design already existed, so do the parts of the culture and community that we’re binding together. We have such strong values, we share such a powerful sense of purpose in what we all do, and the threads are already there. We’re simply weaving them together into a new pattern - one that everyone is bought into. Not to conform in any way, but to share. That’s the important difference here.

“So when we decided to create a LEGO Design sweatshirt, for instance, all the vibrant colours of the LEGO bricks were represented. When we picked a day for us all to wear them, it was a way to celebrate a sense of community. Communities are at their best when they allow individuality to fly and everyone is taking and giving at the same time. It’s a small thing. But what is a community if not a group of smaller things coming together in a way that makes everyone grow? That’s what we’re all about, our North Star: Nurture & Celebrate our Diverse Creative Design Culture.”

**Just imagine** creating a new way to play.
Now make it real.

**Join the LEGO® team today**

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Just imagine driving a vibrant and buzzing community that is a diverse melting pot where creatives and non-creatives are empowered to bring their authentic selves that inspire our business. Each one of them special in their own way. Then imagine it’s your job to create a sense of community they can all feel part of. Phoebe Benta is thriving on this challenge and helping the LEGO® Design organisation take shape.

Just Imagine with Phoebe 💭

Just Imagine with Benezir Phoebe Benta 💭

Just imagine celebrating 90 years of play. Then imagine setting your mind to evolve play for the next generation. How we push the boundaries of what we do next with LEGO® bricks. This is the reality for **Senior Interaction Designer**, **Micol Galeotti**. It’s her job to take us forward and explore those possibilities. We think it’s fair to say she enjoys what she does.

“My role in the **Creative Play Lab** encompasses both physical and digital elements. It’s all about creating experiences that marry the awesome tactile feel of the LEGO bricks and what the LEGO system and physics allow you to create, together with the benefit of the responsiveness and immediate feedback that technology brings. The interactive experiences I work on aren’t just about you playing with LEGO bricks, it’s about LEGO experiences captivating you. 

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“When I joined four years ago, it was only supposed to be a six-week gig. I started out as a Consultant straight from school. Ten months later, I was still here and got a full-time offer that gave me the chance to relocate to London, which was great. 

“I get to experiment, figure out new processes, find out what I’m good at. I’m not going to lie, there can be some heated discussions. We’re a diverse team with varying areas of expertise. So what’s ‘best’ for design might not be what’s ‘best’ for manufacturing for example. But we work on the trade-offs to hit the sweet spot in between us all and deliver the absolute best.

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“One of the things I was absolutely not expecting - and still cherish deeply - was the push for play. Not simply being allowed to do this but being pushed to do so from every level of the business. I guess it makes a lot of sense. You have to have fun to create fun, right? It’s all part of the job. It’s the freedom I get here that I love too. I can fully be myself - and when that self is a loud, cheerful Italian who can hardly ever shut up, that’s saying something. But it’s not only fine, the team loves it. We have great camaraderie. So I feel comfortable and confident to be me. That matters. It creates an inspiring environment where I can really flourish.

“I’m like a kid in a candy store. Imagine being able to walk around a warehouse-sized room filled with all the bricks you can possibly imagine. Or getting to play with stuff that won’t be in stores for, what, two years maybe? That’s awesome.


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“One of my proudest moments happened in a kids test earlier this year. To make sure we develop products that kids want and like, during the design process we invite some of them in to preview what we’re working on. That way we can gather their feedback to improve our products. I was quite nervous about this particular test. It involved something I’d been working on for months. The seal of approval from kids is, like, the ultimate accolade. They tell it how it is - no holding back. So when these two kids totally got what we wanted them to do, did that and understood what they got out of it, it felt amazing. I couldn’t show it in the room but there was a tiny me inside screaming and dancing. The researcher and I exchanged a look that said it all. It was a magical moment of joy, pride and validation.

“Being an Interaction Designer here right now is very exciting. By making the LEGO System in Play interactive, we’re inspiring and developing the builders of tomorrow in a whole new way. It’s keeping us as relevant and as fun as we’ve ever been and I’m helping to create the future of play. Making sure that it’s truthful to the ever-evolving needs kids have, as well as our values. It doesn’t get much better than that."

**Just Imagine** shaping the future of creativity.
Then make it real.

**Join the LEGO® team today**


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Just imagine celebrating 90 years of play. Then imagine setting your mind to evolve play for the next generation. How we push the boundaries of what we do next with LEGO® bricks. This is the reality for Senior Interaction Designer, Micol Galeotti. It’s her job to take us forward and explore those possibilities. We think it’s fair to say she enjoys what she does.

Just Imagine with Micol 💭

Just Imagine with Micol Galeotti 💭

Memories and experiences make us who we are. This is how we learn how to be. Just imagine how incredible it would be if your work touched just one life. Then imagine how it would feel if, potentially, it could speak to an entire generation. That’s the kind of influence and reward our play experience designers enjoy. Nancy Tsai is one of the unique talents that thrive on this.

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“There’s that saying, isn’t there, ‘if you love your job, you don’t have to work a single day in your life’. I used to think it was a rather romantic way of looking at life. But, no, not here it’s not, it is absolutely true. I still remember when I received the job offer from Creative Play Lab, they asked "Would you like to come play with us?". We focus on prototyping play experiences. Our work probably won’t come to market for another two to five years. But it’s enough to know what this is really all about is building childhood memories. We have an impact in a positive way during some of a child’s most important formative years. 

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“We’re encouraged to choose the project we feel most passionate about. And they just let the team run with it. It’s much, much more self-driven than my previous work experiences. It’s an approach that allows you to work the way that brings out the best in you. I can’t say what I’m working on because it’s not out on the market yet. My proudest achievement is what we've achieved together with my teammates, we laugh a lot together and the fun shows in our designs. When I saw the childrens' reactions during testing, seeing them laughing and having fun. This is what makes my job worthwhile. 

“There are just so many extremely talented and passionate Designers. I am learning new things from them every day. And just seeing their work laying around the office inspires me so much. 
“As colleagues, we push each other. In the best possible way. We’re constantly asking for and giving feedback. This raises everyone’s game and makes you want to push yourself more. The other obvious major source for development is the sheer variety of projects. We’re a massive business and we get to work right across it.

“That being said, we’re definitely big on the little things. The details. This makes all the difference. What we get to play with goes beyond the LEGO® bricks too. One example that springs to mind is for LEGO® Mario™ and LEGO® Luigi™. One of my tasks was to think about the conversations they’d have. Or if they’d high five each other at the end of a game. Details. 

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“We’re pretty much the innovation hub for the future of the business. So a curious mind is probably the most valuable thing anyone could bring. Everything else flows from this. It’s the spark. For me it’s travel. As a Designer the best inspirations and ideas come from my own life experience and re-interpreting them from my own perspective. Being curious when you travel helps you notice all the little details that give reality to your design. 

“I also love that our collaborative approach extends to our customers too. We set up a whole day kids test session in LEGO House, on the street right across from our office, and grabbed random families to see if they’d be willing to come do a test with us. It was such a great experience for everyone. As we showed them our creations, they gave us ideas and feedback. They showed us how they’d play. In this way, we really created new play along with them. What could be better than that?

**Just Imagine** shaping the future of creativity.
Now make it real.

**Join the LEGO® team today**


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Just Imagine with Nancy 💭

Just Imagine with Nancy Tsai 💭

The first three months of everyone’s LEGO® journey really matter. Just imagine it was your job to take charge of them. How would you make everyone feel at home and set them up to achieve their full potential? This is the challenge faced by our Global Onboarding & Orientation Manager, Tine Vind.

“16 years is a long time to work anywhere. But there are many good reasons as to why I’m still here. Our inspiring vision of a global force for Learning through Play. The sense of belonging I felt from the get-go is still here. The feeling of being part of something bigger. The fact that play is not only encouraged as part of my job but is expected. The list is endless. 

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“I head up onboarding and orientation for all new talent globally. From the moment a contract is signed and three months into their new role, with all the key moments in between. This work is very important, as it means we’re not only able to attract amazing talent but also to retain it. I’m a huge people person. For me, having the opportunity to interact with so many talented new joiners from around the world is a joy. On top of that, I get to collaborate with many colleagues to ensure we have the best possible onboarding experience.

“A lot of brands talk about a sense of family. For me, family is central to who we are. The focus here is on people. Our values and promises are not just words on a piece of paper – they are truly upheld. Also, the flat organisational structure and easy access to senior leaders, who actually listen, these are things that make us different.

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“I vividly remember going to one of my first town halls with our then-CEO, Jørgen Vig Knudstorp. At the time, I  was amazed that he showed up in jeans and a sweater with one of his children on his arm. Here was a completely different kind of leader than I’d ever experienced before – much more approachable and fully embodying the LEGO values and culture.

“Caring is a core component of our company culture. We do care. We do take an interest in each other. We do embrace people completely for who they are. It means that if a colleague, for example, has a difficult time in their personal life, the support is there. Be that from each other, through our employee assistance programme, wellbeing events, mindfulness sessions - anything we can do. 

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“I try to think about my work from the perspective of open-ended possibilities – just like building with LEGO bricks. That only the imagination is the limit to what we can do. This opens up for new ideas and input that contribute to taking our work up a notch.

“When I first joined the LEGO Group back in 2006, I got to work on a project called LEGO Factory. This enabled anyone to design their own LEGO set digitally, order it and have it sent to them. This was a completely new way of thinking for us. It required many changes, both in our internal processes and fulfilment, to make it happen. This project laid the foundation for other initiatives that followed. LEGO® Pick a Brick was one. LEGO Ideas, that encourages users to share their creations. If they get enough votes, they could even be made into a real LEGO set. This project was amazing in many ways. It pushed boundaries, set new standards and showed that it was possible to do things in new ways.” 

“We develop as people and learn best when we play, explore our imagination and have fun. This is even more important in a constantly changing world and workplace. We take play and fun seriously and do our best to incorporate it into our work. When we have fun together, it also gives us that sense of community and togetherness that we strive for.”

**Just Imagine** Building your dream career. 
Now make it real. 

**Join the LEGO® team today**

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Just Imagine with Tine  💭

Just Imagine with Tine Vind  💭

Juliana has swapped her aerospace background to work with us as a Senior Additive Manufacturing Engineer. Just imagine the complexities involved in our production processes to demand that level of expertise. Then imagine what use we can find for your science or engineering background. Maybe you’ll find some inspiration in her story.

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“Some people may see us simply as a toy company. This is true to an extent. But let’s not forget we’re dealing with arguably the most demanding customers on the planet. Children are our role models and inspiration and we try to bring our own inner child to what we do. Not letting that spark die, I believe, is one of the best things about working here. Particularly if it engages young minds as a result. As a business we’re about doing this, giving them the tools to learn and explore. 

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“This means we have to invest in innovation, that we strive to be the technical leader in the market and we take our responsibilities to the planet seriously. We have fun, yes, and we love what we do. It’s amazing to work with people who become your friends and breathe the happiness of our products. That’s energizing. But we all do what we do to the highest possible standards. That’s the core of our brand. It’s challenging. I’m an aerospace engineer working for a ‘toy manufacturer’ yet it still feels like rocket science. This says it all about how we do things here.

“My role is at the very forefront of innovation. It’s focused on developing new technologies that will define what the factory of the future will look like. This means bringing an open mind and applying some thought and imagination. We have to consider things in different lights, from different angles. Creativity is one of the bases of engineering. It’s contagious here. We challenge each other. We cultivate an attitude of going further each time. Our mantra is ‘only the best is good enough’. This applies equally to products, processes, everything really. It has to.

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“I get to do all kinds of surprising stuff too. One of my proudest achievements is being part of the team that produced one of the first 3D-printed LEGO® Bricks. It’s not just about ‘firsts’ but there is always another way to be better. Whether it’s what you work on or how you yourself grow personally and professionally. We’re human beings with flaws. We should thrive on finding ways to improve.  The business sees this too. It recognises we are people with lives and families. Our managers respect this. Our culture is built around it. 

“Working here means having access to some great benefits too. The Best of Both policy allows for hybrid working so I can be at home doing my job twice a week. I miss my family each time I go to work so being able to spend some time with them makes a huge difference. 

“If we’re brave enough to speak up, we also know we’ll be listened to. If we dare to go for new challenges, we won’t be judged if we fail, it’s just another opportunity to learn. Be curious for each new day and focus on what really matters, that’s the important thing. How else can you innovate?”

**Just imagine** building your dream career.
Now make it real. 

**Join the LEGO® team today**

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Just Imagine with Juliana 💭

Just Imagine with Juliana Ramirez Lopez 💭

Just imagine having a career that involves as much fun as possible. Wouldn’t that be great? Fortunately for Nicolaas Johan Bernardo Vas he doesn’t have to. Nico has been with us for nine years. As a toy designer, fun with a capital F has always been a driving force behind his work. Now he’s bringing that wealth of experience to his new role as an Experience Design Manager Specialist.

“Fun is compulsory in my job. As a designer, I’ve had the privilege to create some really fantastic models and, essentially, play every day. In fact, if I didn’t have fun, the quality of the toys would suffer - and that can never be allowed. So really, I have no choice in the matter. I’ve touched on everything from NINJAGO®, Monkie Kid and LEGO® Movies to IP themes , Classic and Art. 

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“I’m proudest of the stuff I did for Queen Watevra Build Whatever Box and Bonsai Tree Models. There are aspects of these models that are designed to encourage free-building for different audiences so people really get to use their imagination and explore their creativity. It's great that people enjoy building the models we design, but it's the most rewarding when people take the models apart and build them into even cooler ideas!

 This goes to show the vast possibilities of the LEGO System in Play. There was a point where I personally felt we weren’t focusing enough on this. But I shared this with the leadership team and that led to some great discussions and new initiatives. This has helped shape my current role. It pays to speak up and our Leadership culture the Leadership Playground gives us the chance to be heard at the highest level.

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“Of course, I don’t just spend all my time having fun. I get heaps of variety too. Which basically means more opportunities to have fun. Every day is different and I'm constantly being inspired by the amazing people that I have the privilege of collaborating with! Right now I'm working on so many exciting new ideas with LEGO Classic + Building Experience teams, and applying new technologies to gain a deeper understanding of creative freebuilding, with the help of experts from around the world.

“Working alongside so many different departments has played a crucial role in my development. Model design, building instructions, element design, production, finance, fantastic partners such as LEGOLAND® and our online shopping channels. All of them have given me a fresh insight and made me a more well-rounded colleague. 

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“Now I’m ready to take all of this with me into my new role. It’s only existed for a couple of months, so I’m still exploring what it really means. But its main focus is on creativity and how our products and the LEGO ecosystem can inspire and enable it. What kind of bricks need to be in the brickbin, and how do we unlock the imaginations of kids and parents?

“I’m hugely excited by the possibilities. What’s more, it enables me to engage with our purpose in a whole new way. I can’t think of a better way to inspire the builders of tomorrow than by empowering them to make the most of their imaginations. My personal belief is that everyone deserves the chance to experience pride of creation. The journey of figuring out how to translate an original idea into bricks – it’s such a valuable, fun and satisfying experience.

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“I’m excited about the opportunity to step back and think deeply about what it means to be creative, and how we can best embed that philosophy into the system that we are making. In the morning I might be observing a building test with 4 year olds, and then in the afternoon I'll be studying the combinatorics and graph networks of how brick volume can connect together!

“Over the past few years, the LEGO System has evolved enormously. It’s enabled us to produce incredible models that could be described as art. The possibilities are greater than ever before. But as the standards of LEGO building have become so high, it can be intimidating for new builders to know where to begin. So that’s another thing I must keep in mind.

“I just feel very lucky that I get to immerse myself in what it means to be creative, and how we can best embed that philosophy into the system that we’re making. There are so many different aspects that we need to consider and balance, but at the end of the day we always remember that we’re trying to do our best to inspire the next generation. Fun with a meaningful legacy - that’s not a bad day’s work, is it?

**Just imagine** shaping the future of creativity. 
Now make it real. 

**Join the LEGO® Design team today**

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Just Imagine with Nico 💭

Just Imagine with Nico Vas 💭

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Here or there? Why choose when you can have the Best of Both?

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Most attractive workplace for engineers in Denmark

We are delighted to hear the news that for the second year running we’ve been voted Denmark’s most attractive workplace for Engineers by the readers of Ingenioren magazine. It’s particularly rewarding for us as our purpose is to develop and inspire the builders of tomorrow. Our 2,000+ engineering colleagues around the world find so many ways to do this. Maybe, one day, you could too. Perhaps we can inspire you to build your career here with us.

Most attractive workplace for engineers in Denmark 

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Just Imagine with Travis 💭

A curious mind is a hungry mind. Just imagine indulging yours in a business that thrives on sharing knowledge and challenging one another to create the best outcomes. This is just part of the reason our Strategy Director, Travis Peoples, finds his wide-ranging role in Sustainability so fulfilling.	 

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Just Imagine with Lauren 

Just imagine what you did every day could end up changing the world forever. This is how Lauren von Stackelberg (she/her) sees her role as our Chief Diversity & Inclusion Officer. Change does not happen quickly or easily when the task is so big. But Lauren is under no illusions about this and she doesn’t do it alone. Collaborating, listening and learning with a curious, open mind are as much part of her journey as they are of everyone who works here.


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The secret to an awesome virtual interview LEGO® style

Creating an awesome experience for candidates throughout their whole journey should be central to any organisation’s hiring goals - and we’re no different. We want our candidates to feel the LEGO® culture, but this can be tricky when things are virtual.

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Inspiring Women in Engineering

Science and Technology play an important part in helping us reach LEGO® builders across the globe - from Manufacturing, Production and Supply Chain to eCommerce and Consumer & Shopper Engagement (and there are many more!). Children are our role models, but we also know the positive impact role models can have on kids as they grow up.

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Why join us

Working at the LEGO Group is more than just fun: it’s exciting, inspiring, and filled with creativity. It’ll spark your imagination every day, and might just inspire you to explore career directions you’d never considered before. There’s a lot to discover, so start here.

Life Behind the Bricks