Careers Stories

Empowering curious minds to explore is why we’re all here. But we also share a responsibility to make sure they can do so safely. **Dr Elizabeth** is our **Senior Corporate Counsel** for LEGO® GAME, (Gaming Activation and Metaverse Experiences). Her expertise in online child protection plays a vital role as we continue our own digital journey.

“Even though we’re very much a physical brick company, we need to be conscious of where children go. More and more children are playing and creating in the digital world. So we should be there too - creating digital playgrounds that are fun, inspiring and, above all, spaces where parents and caregivers can be confident their children are safe.” 


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“The fundamental question my role begins with is: ‘How can we make our digital products and services compliant?’, but it doesn’t end there. Compliance is a bare minimum. We have a reputation to uphold and a duty of care to the curious minds we inspire. We have a responsibility to children of today and of the future to support their digital rights, safety and wellbeing. Everywhere we are - as a business, as a brand, as a base for creative play – if it involves children, if it involves digital, I want to be there to provide guidance.”

“Look at it this way: on the one hand, it’s about being across the multitude of laws as they evolve in jurisdictions from the UK and Europe to the US, China and Australia. On the other hand, I need to look at whether those laws meet our own rigorous standards, and I have to be able to explain to business units how we can still meet or even surpass their business objectives, while respecting children’s digital rights.”

It sounds like there’s a lot to keep in mind.


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“Absolutely. This is uncharted territory, and it could be a minefield. But I prefer to see it as a whole new world of possibilities. Why should we limit ourselves by only seeing a problem? Let’s accentuate the positive and take on the challenge. Problems need solutions and this is a huge opportunity to be creative and craft innovative best practices for our employees, for children, for industry."

“The reality is that there are heaps of challenges with developing digital products and services today. We are starting to see claims of potential harm to children (eye strain, neck and back pain, obesity, problematic use of devices, for example), but we also know of the benefits of being savvy and digital users (connections, online support, digital citizenship, empowerment). So, the question becomes “How do we balance out creating a digital experience that is fun and playful and captures their attention, yet still encouraging our child users to take breaks and share with a trusted adult in order to mitigate these risks?”

But doesn’t it sometimes mean that ‘safety’ is the killjoy in the room? Doesn’t safety come at the expense of fun?


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“Not at all. This is what I’m saying. It is absolutely possible to find that balance when we employ good practice by design. We just had a partnership with UNICEF, funded by the LEGO Foundation, where we were looking at what is digital well-being? what makes a child thrive when they're online? When they get off that tablet or computer and they play that video game, how do we make sure that this becomes a feel-good burst of empowerment and creativity?”

Elizabeth's commitment to child protection extends beyond her work at the LEGO Group. She serves on the boards of the NSPCC Child Safety Online Taskforce, Common Sense Media, and Digital Wellness Lab, which are leading child advocacy organizations in the UK and the US. She is an Assistant Professor lecturing on child rights, and regularly speaks at conferences and events to raise awareness of online safety issues affecting families.

“My ultimate goal is to create a digital world where children can play, learn, and explore safely and creatively. We will keep finding ways to do that as a business. It’s about bringing people together, using their expertise to hardwire safety into products and services as they evolve. It’s part of what makes what I do such a joy. I get to interact with so many different teams across the business - product design, marketing, influencer partnerships. I feel very lucky to be here – I get to work at the world’s most trusted brand to co-create a digital future for children and their families. What an awesome honour!”

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Empowering curious minds to explore is why we’re all here. But we also share a responsibility to make sure they can do so safely. Dr Elizabeth is our Senior Corporate Counsel for LEGO® GAME, (Gaming Activation and Metaverse Experiences). Her expertise in online child protection plays a vital role as we continue our own digital journey.

Digital safety is easier with an advocate like Elizabeth 🔮

When it comes to safety in the digital world, it helps to have an enthusiastic advocate on your team. Meet Elizabeth 🔮

We asked colleagues in our LEGO® Japan office to talk about their careers, their favourite work memories and the things that make them proud to work here.

“My role is to bring you fun and creative moments!” says **Eiko Konishi**, who is **Marketing Director** at **LEGO Japan**.

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“I’ve been in the LEGO Group for 10 years and I get inspired by my colleagues and find something new in my work every day. I have the most fun at work when I’m chatting with colleagues and discussing new ideas. I never get bored!

“My most interesting project was bringing LEGO Masters to Japan. The program launch was a proud moment, but collaborating and delivering it as a team was the most valuable thing. 

“I’ve worked in both the sales and marketing teams. I’ve never seen a company that cares so much about wellbeing and work/life balance. All the People Leaders I’ve worked with here have supported me and helped me challenge myself and widen my experience of the job.

“My purpose is to reach out to as many children as possible and give them a chance to experience learning through play. It’s a wonderful job. Play can create space in your heart and give you new perspectives and ideas in your daily life. It’s so important for everyone to remember the value of play, especially when you have a busy life.”


**Millie Asami Miyashita** describes her job as **Digital Marketing Manager** as “finding ways to make digital life even more fun and inspiring!"

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“Every single project I work on is exciting - from composing a social media post to being a lead on a branding campaign. Everything we do is connected to our mission to inspire and develop the builders of tomorrow. I love it when I see a social media post inspired by our campaign message. It makes me happy that someone had a memorable play experience. I love seeing the great big smiles of consumers when they’re playing with LEGO bricks! 

"I have worked here for three years and one of the great things is the support for development. Every employee gets to decide their own career vision. We have lots of opportunities to discuss and learn about the development process, including eLearning courses, on-site workshops and dialogue sessions with the leadership team.

“The most important thing I learned is that the things we value at work – curiosity, bravery and focus – are encouraged and applied to every single task. When I first started, I felt a little awkward about receiving feedback, but I changed how I thought about it and realized that getting advice from different points of view only helps projects get even better.

“My role is communicating directly with our audience, so the spirit of play is super important. I’m always looking for ways to find playful communication rather than just giving people information. The digital platform is always evolving, so I need to stay engaged and keep trying new things. It’s fun and it’s helped me become a person who isn’t afraid of change.”

**Yuka Matsuzawa** knows that working for the LEGO Group is the dream for a lot of people. “My daughter's friend wants to be a LEGO employee because she loves LEGO sets."

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“I’m the **Order Manager** and I’ve worked for the LEGO Group for five years.” she explains. “I really like the culture here; cooperation is essential. The last company I worked at was very conservative and it wasn't an environment where I could take on challenges. I looked at the LEGO Group and I really liked the way that people are given a chance and listened to if they speak up, so I applied here. In my last company the dress code was very strict, but in my team, we have fun dress codes for our team meetings like wearing animal prints or clothes that don’t fit you!

"What’s Yuka’s favourite work memory? “I really enjoyed my work as part of the project to improve the percentage of products in Amazon that were Retail Out of Stock (ROOS), which was affecting our customer pulse scores. My role was to investigate, analyse and come up with solutions. As a result, the number of products out of stock went down and customer satisfaction went up. 

“My job always gives me and my team new challenges. I believe in 'learning through play’. LEGO bricks aren’t just bricks, they are an unlimited play tool. When employees experience the fun of the product then we can let the rest of the world know how exciting it is. The Santa’s Helper initiative is wonderful. When I see big smiles from children and adults and get a big thank you from them, I really feel that's why I'm here.”

“The LEGO Group prioritizes children’s growth and that deeply resonates with me,” says **Hiroki Furukawa**. “I wanted to contribute to children’s futures.”

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“I’m a **Senior Key Account Manager** and role is to make sure that as many children as possible can find LEGO sets in stores! We work with retailers to create exciting sales spaces. We collaborate with partners to plan for the future to make sure that lots of retail companies can grow alongside the LEGO Group. We spread smiles across Japan, which has such a positive impact on my life! 

“I have realized the importance of collaboration beyond my direct responsibilities. I’ve been working on creating safe spaces for teamwork and growth. A playful workplace means prioritizing a creative approach and valuing failure. This creates an environment where employees can work joyfully and can infuse innovation and creativity into our daily work. 

“I have over 18 years of experience in the toy industry. Our team members come from diverse backgrounds — some have been with the LEGO Group for over 25 years, while others joined from entirely different industries. It’s amazing how these varied experiences come together in our current team, creating fascinating chemistry. 

“One of the most rewarding experiences for me was contributing to the growth of a team member. Witnessing their joy and tears when they were promoted was truly heartwarming. Working alongside them also helped me grow personally.”

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💭**Just imagine** building your dream career in Japan. Now make it real!

**Join the LEGO® team today**

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What’s the most important piece of advice that you’d give to someone about life at the LEGO Group? 🤔
We asked colleagues in the LEGO® Japan office to talk about their careers, their favorite work memories and the things that make them proud to work here.

Our LEGO® Japan colleagues open up about life at the LEGO Group

LEGO® Japan Team Members open up…

It’s not just what you do at the LEGO Group that makes working here a fulfilling experience. 
It’s who you work with, how and why, that makes a difference too. But don’t take our word for it. Some things are best said by the people who experience this reality, day-in, day out. Meet **Johnny** and **Frank** at our growing operations in China.

"Going above and beyond to delight customers. That's part of the exciting story we share."

Johnny and Frank both work in very different roles. But when we ask them to describe what they like most about working here, a compelling story begins to take shape. 

Let’s start with Johnny who works at LEGO® China Digital:

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"I think the biggest difference in working at the LEGO Group is the unspoken understanding between colleagues. We all think about ways to make the best of things. We don’t say that the project only has this time, so maybe we can only do it here. We don’t say that I have finished this link, and it will not be my business until the next link."

There’s a lot to take away from Johnny’s observations. Firstly, they speak to our strong belief in the power of collaboration. This is rooted deep in our culture as a business. 
We are not the usual kind of company. As passionate advocates for the transformative power of play, it makes sense that we practice the principles that make play a positive and useful tool for exploring the possibilities. 

Play at its best involves everyone engaging and supporting one another. It’s the exact same thing with how we approach our work.

It’s this flexible approach and willingness to experiment that allows us to be more creative and find unexpected solutions. It’s also makes working here more varied and fun. And when we have fun, we enjoy ourselves more and have a very real desire to create something that surprises, delights and engages our customers.

This is something Frank strongly identifies within his role in the Packing Maintenance department:


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"We all want to do everything to a high standard and bring the best experience to our users. I think the great thing about the LEGO Group is not only that it creates a lot of fun toys, but we also deliver great value."

This shows us that how we approach things is every bit as important as what we create. It’s something that translates into the end product because it’s been there at key stages of its creation and there is a shared ownership - a sense of duty almost - of customer loyalty. 

They expect something that takes them that little bit further, so we have to map out the best, most satisfying way to get there.

There has to be a high-degree of collaboration to drive what we do.
Our commitment to pushing boundaries and exceeding expectations is all there in our core values.

It's not just about creating fun toys; it's about fostering a culture where employees are empowered to go above and beyond, both in their work and in their communities. This is exemplified by Frank’s experience of volunteering at the Jiaxing Science and Technology Museum:

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"I volunteered at the Jiaxing Science and Technology Museum. I explained to the children who came to see us that the earth is sick now because some people litter and cut down trees. 

I didn’t expect this to inspire my my son. He remembers what I said, so when he saw others littering outside, he would try to dissuade them from doing so. I felt very proud of him for this. It also made me realize that what we do can change behaviours and influence better outcomes.”


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This collaborative spirit and refusal to settle for second best can make a real difference in the wider world. This can only happen through talented people coming together, each of them determined to inspire and develop the builders of tomorrow.

**Just imagine** building your dream career.
Now make it real.

**Join the LEGO® team today**

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It’s not just what you do at the LEGO Group that makes working here a fulfilling experience. 
It’s who you work with, how and why, that makes a difference too. 

Just Imagine with Johnny and Frank

Each part of the LEGO® ecosystem plays a crucial role to inspire and develop the builders of tomorrow. KIRKBI occupies a special place in the LEGO® Universe. As the Kirk Kristiansen family’s private holding and investment company, its purpose is to build a sustainable future for the family ownership of the LEGO® brand through generations. Today, we’re going to explore this unique entity through the eyes and experiences of three of the people who work there.

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**Damir Hamzić** is **Head of Circular Plastics Investments** at KIRKBI. In line with the ambitions of the Kirk Kristiansen family of making a positive impact on the Climate agenda, he and his team at KIRKBI are working on identifying investments, which can help reduce plastic waste and the carbon footprint associated with plastics.

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“When I started in this role 2½ years ago, the Circular Plastics Investments team had just been established. It started more or less with a blank canvas, but with a clear goal to support the transition towards a world, where plastic never becomes waste, and with a clear aim to reduce CO2 emissions associated with plastics. I got the possibility to build a new investment area and at the same time contribute to making a positive impact. Since then, also with the 4th generation of the Kirk Kristiansen family taking over in KIRKBI, the ambition to make a positive difference through our investments has only grown, which is highly motivating.” 

“Along the way, we have built, and are still building, a dedicated team who all appreciate working for a greater purpose alongside making a financial return. Circular Plastics Investments is still a relatively new investment area. We are looking into innovative and first-of-a-kind projects, which have a lot of unknown factors. This makes it a high-risk area, which is both fascinating and challenging to work with. 

“Working in a niche investment area also means that it can be difficult to explain our work. Circular plastics is a technically complex beast, full of jargon and intricate processes. In this respect, KIRKBI has taken the long-term approach establishing a circular plastics investment team so we can continuously gain knowledge and competences while staying curios and adaptable. 

“On our journey, we are learning by doing by taking calculated risks and by learning from both successes and mistakes. It's the LEGO way – learning through play, trial and error, until the pieces finally click into place.

“Those clicks, those moments of solving a challenging investment case are very motivating. From identifying the right company to investigate to navigating the due diligence process with a lot of different stakeholders. And when we finally become owners, guiding these companies towards a more sustainable future is really satisfying.

KIRKBI is not only driven by the sustainability agenda - but also striving to make a better future for children:

It’s this focus on enriching children’s’ lives that strike a chord with **Mona Marie Pedersen**. She is a member of the Family Office at KIRKBI. Primarily she works as the **Head of Grant Administration** for the charitable foundation Ole Kirk’s Fond and secondly, she is involved in the LEGO® School, helping to prepare and facilitate theme-based sessions for the 5th generation owners of the Kirk Kristiansen family.

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“Walking into KIRKBI you immediately sense that it is a family-owned company with a special history and legacy and a strong set of values.  In KIRKBI, we are a team of employees with many different backgrounds and varied tasks, but with a common goal of supporting the mission of the Kirk Kristiansen family. With this shared goal and the strong set of company values, I experience a culture with a high level of team spirit.


“Working for Ole Kirk's Fond has in many ways been an eye-opener to how many children in Denmark and around the world are not given the same opportunities as many of us. This has given me a profound understanding of other people’s situation, which I find extremely valuable on a personal and professional level.

Ole Kirk Kristiansen had a main principle: “We have a duty to manage what is entrusted to us to the best of our ability”. With that in mind, we strive to do our best to ensure that grants make the greatest difference and create the most impact for children.”


“My role is multifaceted. One day I'm managing the daily operations of the foundation’s secretariat, which includes board management, screening of applications and dialogue with partners building partnerships and strategizing impactful projects. Next, I'm collaborating with colleagues at KIRKBI, the LEGO Foundation and different departments within the LEGO Group. This multifaceted role with various stakeholders is very valuable to me. Working on a wide range of projects has given me a broad network of colleagues. Interacting and collaborating with them really fuels my energy and motivation. 

The roles on offer at KIRKBI are wide and varied. **Eva Bjerg Adeler** was working for the LEGO Group as Head of Labour Relations before joining the KIRKBI team a little over six years ago. Today, she’s **Head of Legal, Employment Law & Compliance**.

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“My specialist area is within employment law and data privacy. However, the reality is we all need to work across lots of different areas because of the wide variety of businesses we support, be that the LEGO Foundation, LEGO House, Ole Kirk’s Fond or the family’s private activities. 


I started my career at the LEGO Group in LEGO System, but I didn’t plan the details of my career and where it would take me. Along the way, I have been open and curious to the possibilities that occurred. That has led me to my role in KIRKBI, where I can now also benefit from my network and the knowledge gained in my previous role.


“The breadth of our work demands agility; we’re continuously developing our competencies. Not only within different legal areas but, beyond that, our ability to collaborate with and understand different business areas. 
 
“Working for KIRKBI is special because we’re directly supporting family ownership. On one level, this relates to investment activities – to ensure there is a sound financial foundation for the family ownership while also supporting a sustainable development in the world. On another level, we also support the owner families’ private activities, companies, and philanthropic activities. This is very unique and highly rewarding.


I really enjoy the collaboration culture in KIRKBI. We always aim to deliver with high quality, yet we still have a lot of fun in a relaxed and informal atmosphere that I appreciate very much.

I am proud to work for a company, where I can see our strong values and mission being reflected in the way we work. Whatever we do or who we work with, there is always a sense of professionalism, caring and mutual respect.” 


We hope you’ve enjoyed this insight into this star of the LEGO Universe. We’ll leave the last words to **Mona:**

“Working at KIRKBI is a privilege. It’s an opportunity to explore various areas and develop professionally while being part of a legacy and a company that strives to make a difference. This is truly motivating.”


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KIRKBI's Purpose with Climate Investments and Philanthropy

The LEGO ecosystem is the sum of many and varied parts. One of them is LEGO® House which opened its doors six years ago. As you may recall from our visit in June, it’s somewhere we can get close to our fans. But it’s also somewhere many continue their LEGO career journey. 

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Kim, Dorte and Willy are just three of our colleagues who have chosen to do so. Here, they share their experience with this up close and personal guided tour. 

**Kim Thorborg Jakobsen** has spent 16 years working within the LEGO ecosystem. He’s been at LEGO House for four of them and is now our **Head of Operations**. He begins his story where his LEGO journey began:

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“I had six or seven different roles at The LEGO Group over 12 years, among others: Head of Sales, as well as Head of Operations in Nordic/Benelux. The opportunity to move through so many different roles has enabled me to learn a great deal and, in doing so, I’ve developed my competencies significantly. It’s also been my good fortune to collaborate with so many talented, hardworking colleagues and with such great leaders. It’s always amazed me how much we share values across the LEGO ecosystem.

“By 2019, I’d come to a place in my career where I needed a fresh challenge; something to push me out of my comfort zone. That opportunity came when I joined LEGO House. It was a completely new business area; a completely new way of thinking; a new set of KPIs and priorities. Becoming part of bringing the LEGO House dream to life was the ideal answer to what I was looking for.  

“I enjoy working with people. Creating results through people and teams is my driving force. Working with people is not an exact science, and as a leader, you need to adapt your style based on the task at hand or the people solving it.  In LEGO House, we’ve created one of the best-rated experiences in the world. That’s something we can all be proud of.  As a team we make this happen."

One of those people is **Dorte Dalsgaard**. These days she’s a **Relations Manager** in the Tours & Events team. But during her eight years with the LEGO Group, she’s also developed her talents starting her career as an Executive Assistant to the VP of Corporate Quality & EHS. Dorte’s role is a crucial one as she helps to build relationships both with visitors and the rest of the LEGO ecosystem 

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“It’s my job to serve the needs of LEGO House guests. This means spearheading a varied hospitality offering to our colleagues, customers, and partners. This includes everything from tours, events and meetings to workshops, team activities and Play Tests.

“One of the things I love most about working at LEGO House is that it's such a fun and creative environment. Everyone is always open to new ideas, and we're constantly innovating and finding new ways to make the LEGO experience even better for our guests.

Amongst the many who share Dorte’s enthusiasm is **Willy Christensen**. Eight years into his career in the LEGO House, he’s one of our **Senior Sales & Marketing Managers**:

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“I started as a seasonal worker at LEGOLAND Billund. This turned into a role in the Sales & Marketing Department, and I moved with my wife - who also worked for the LEGO Group – to Billund.  When I learned that a unique LEGO attraction was opening in Billund, I simply had to work there. I was persistent and sent many emails. In the beginning, they didn’t think they needed me. But luckily, I managed to convince them and here I am 8 years later. 

“I kind of feel like my career in LEGOLAND was building up to my role here. Had I stayed there, I wouldn’t have experienced the entrepreneurial spirit of working for LEGO House. I’ve developed a different perspective and understanding through my work here.

“A creative environment like LEGO House inspires you to be creative in your day-to-day work. We can do this simply by taking a walk around and seeing how our guests interact with and build different models. Testing, trying, iterating and finally succeeding by being creative.

This is a sentiment Dorte shares:

“I'm proud to be a part of the LEGO family, and I love working with people who share my passion for the LEGO brand and values. It's an amazing feeling to be part of a company that is dedicated to bringing joy to children and adults alike through the power of play.”


Well, our tour is very nearly complete. But before we leave, we just have time for some final words from Kim:

“LEGO House is really Kjeld Kirk Kristiansen’s House. He’s been the driving force behind it, and it’s his vision lives here. This keeps me humble. I love to hear his feedback and his appreciation for how we’ve achieved it. Becoming closer to the Kirk family is a unique opportunity for me to listen and learn. This is where our values come from. They mean something that makes us somehow unique. 


“While the LEGO entities are very different, we are all bound together by what we share, our knowledge, what we do and how we do it. When colleagues move between the various parts it enriches the whole. Doing so offers a huge opportunity. That much I do know.”

Igniting Innovation and Embracing Values at the LEGO® House

Each part of the LEGO® ecosystem plays a vital role in helping curious minds explore their potential. LEGO® Education brings innovative LEGO experiences to schools across the world, proving how Learning Through Play as a pedagogical methodology, unleashes engagement in the classroom for both learners and educators.

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Just imagine inspiring children to dream, imagine and aspire to something better for tomorrow. This is **Sanne K. Späth’s** reason for working at LEGO Education. She’s our **Global Head of Brand**. Alongside **Awais Ahsan, Head of US Marketing**, and **Ruthie Ousley, Director for Product Innovation**, she talked to us about the amazing possibilities that talent can achieve here.

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Sanne started her career at the LEGO Group 13 years ago and transitioned to LEGO® Education about 7 months ago, where she could follow her purpose and develop her skillset even further.

“My transition to a new entity has made me realize even more the potential we have as a collective if we truly believe in every entity’s importance towards our shared goal of reaching as many children as possible around the world with meaningful play and learning."



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One thing that helped Sanne to develop her career over time is, that she has had great people leaders over the years who recognized her capabilities and passion.

“I have been given the space to use my creative mindset and evolve my own role through projects and responsibilities that forced me to stand on my toes and grow through my job. 


I’m proud to work for LEGO Education which is committed to making a difference in the world by reaching a great number of underprivileged children around the world with a meaningful LEGO experience that they otherwise wouldn’t have had. That makes working for me so endlessly satisfying on a personal and on a broader human level." 

“Together with educators in over 140 countries, we’re creating a generation of lifelong learners who are prepared to solve the challenges of tomorrow. A teacher in the United States told us that our products have helped her students with autism spectrum disorder improve their social communication skills. In China, they’ve helped children to develop their problem-solving skills and ability to collaborate. While some Brazilian children have gained more insight by learning about different cultures and perspectives."

**Awais Ahsan** agrees. He thinks back to when he was a child and how play and LEGO® bricks helped shape him as a person: 

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“I've always been a creative person. As a child, I loved to build elaborate castles, spaceships, anything I could imagine with LEGO bricks. As I got older, they became more than toys. I saw them as a tool for learning and creativity. 

“Having started my career in education and having taught STEAM subjects in the classroom for a decade, I was so excited to join LEGO Education. Our products use LEGO bricks to teach kids a variety of subjects, including math, science, computer science and engineering.


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“One of the things I love most about LEGO Education is that it's more than just a company. It's a community. We're all committed to helping kids learn and succeed. We believe that every child has the potential to be creative and innovative. And we believe that LEGO bricks are the perfect tool to help them reach their full potential.

“If you're looking for a job where you can make a difference in the lives of children, LEGO Education is the place to do just that. Plus, you get to collaborate with a team that’s equally as passionate about education and making a difference in the world.”

One of those people could be **Ruthie Ousley**, who also has a background as a middle school science teacher and STEM teacher educator. After four years in LEGO Education, she’s still finding ways to grow and explore her potential:

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“This is my fourth role at the company. I started out leading our professional development program with our US customers before moving into product development. Right now, I work closely with the leaders of our global product portfolios. We’re exploring opportunities for their longer-term product roadmap, maybe three to five years out. I also take on cross-portfolio strategic initiatives, like which external partnerships might grow our impact on learners and educators.

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“I’m particularly proud of my contribution to establishing the next phase of our product strategy for our in-school and early learning product portfolios. This is now coming to life through the work of our product development teams.

“One of the things I love most about my job is that I get to work on products that make a difference in the lives of children. The vision we have for learning through play at school is probably not what most of each of our school experiences were like most of the time. I feel inspired by the opportunity to make more of the time that children spend at school memorable learning experiences."

Each part of the LEGO® ecosystem plays a vital role in helping curious minds explore their potential. LEGO Education brings innovative LEGO experiences to schools across the world, proving how Learning Through Play as a pedagogical methodology, unleashes engagement in the classroom for both learners and educators.

Unleashing the Power of Possibilities with LEGO® Education

Unleashing the Power of possibilities with LEGO® Education

The transformative power of play runs through every part of the LEGO® Ecosystem. The LEGO Foundation is the custodian of this ideal. Collaborating with all parts of the organisation means it thrives because all kinds of skills and experience drive it. Just imagine what yours could do.

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Every day is a learning day at the LEGO Foundation. Three of our colleagues are here to take us on a journey through its work. Let’s start with **Experience Designer, James Norwood**:

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“There’s a lot of crossover in my work here and with what I was doing in front-end design at the LEGO Group.  I spend of lot of my time working on experiences that use the brick and non-brick manipulatives plus digital and conceptual solutions that help support our work of promoting the importance of learning through play. The brick though still remains such a powerful tool for supporting understanding and empowering Learning Through Play. But the marked difference is the contexts in which we work and design for. It’s been an incredible journey of learning and discovery, also knowing the impact we have on children’s lives in the many countries we work in.  

A great example was the play initiative we came up with during COVID. We wanted something that would engage children and encourage play. Logistical challenges necessitated we keep things super simple, so we devised something that worked using just a sheet of paper. We called it the “playpaper”. Since then, we’ve co-designed a number of these with our partners at the LEGO Foundation, Sesame Workshop being one of them. This contributed to the distribution of “playpapers” to children living in migrant communities in Venezuela. It’s so rewarding to see how learning through play can have a direct and profound impact on children's lives.  

It’s through the power of play that we aim to empower curious minds. This is what inspires **Diego Adame** to work here. **As Head of LEGO Ecosystem Collaboration**, he has a crucial overview of how this all comes together:

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“The power of play transforms children's lives. I believe in this passionately and the LEGO Foundation gives me an opportunity like no other to pursue it. We believe that every child has the right to play, and that play is essential for their learning and development. Working with partners, we make learning through play more accessible and inclusive for children around the world. We do this by funding research and programs and advocating for the importance of play.

“Part of what I enjoy most about my role is seeing the whole picture in the LEGO Ecosystem and connecting the dots across teams. There is so much talent and genuine passion here. We are lucky enough to call upon some of the brightest minds, not only in education and child development, but beyond. Working here is an opportunity to learn from and collaborate with these experts - and they come from all over the world.

“What you can do here is equally varied. Beyond the LEGO Foundation, we collaborate across the entire LEGO Ecosystem. We bring evidence about the benefits of learning through play into action, for example working with colleagues to adjust the way products are designed or the way we support the local communities where the LEGO brand has a presence.

Someone who has discovered the variety of what you can do at the LEGO Foundation and the collaboration across the LEGO Ecosystem for herself is **Senior Corporate Counsel, Line Bruun Christiansen**:

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“I get to work on a wide range of cases and projects, within legal and compliance that support and safeguard the LEGO Foundation – it can be from IP law and data protection regulation to charter compliance and contracting. I function as the legal business partner to our Learning Through Play team which encompasses Research, Design and Facilitation and to our South Africa and Mexico teams in the overarching Children’s Learning and Development team meaning that I really “get around”. I also get to work in collaboration with colleagues in other entities in the LEGO Ecosystem and in KIRKBI which I very much appreciate and value as this gives insight to the larger ecosystem and how we are all connected and interdependent.

“Two of the things I love most about my job is that I get to work with people from all over the world, from different cultures and backgrounds, and that I get to learn so many different things: from the latest research on child development to the latest trends in educational technology. I also very much appreciate the spirit of playfulness at the LEGO Campus and the LEGO Foundation neighborhood and among my LEGO Foundation colleagues.

“But the single biggest reward is seeing the impact that the LEGO Foundation's work has on children's lives. It is a meaningful job and it makes me happy to know that I'm playing a small part in helping children to develop the holistic skills they need to succeed in life.”

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Unlocking the Power of Play at the LEGO Foundation

Just imagine driving a vibrant and buzzing community that is a diverse melting pot where creatives and non-creatives are empowered to bring their authentic selves that inspire our business. Each one of them special in their own way. Then imagine it’s your job to create a sense of community they can all feel part of. **Benezir Phoebe Benta** is thriving on this challenge and helping the **LEGO® Design organisation** take shape.

“My role is brand new to LEGO Design, the parts were already here but it made sense to bring the various strands together into one. It means we’ve grown from over 200 people to around about 560 with over 54 nationalities represented, that’s amazing! I am on a journey of facilitating and creating a sense of community, which is an exciting opportunity for me to be leading on. Finding out what community means for all in LEGO Design and what brings us together energises me every day. 

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“We’ve covered a lot of ground but this is a journey, not a race. We’ve found ways to innovate and drive a creative community through events like Creative Boost. Everyone in LEGO Design takes the week to focus on developing innovative design solutions for products, concepts, and play experiences. At the end of the week, all the ideas are presented at a Creative Boost Exhibition and reviewed by the LEGO Design Leadership Team, with the possibility to go into further development or be absorbed into existing projects.

“I have a mantra. It’s a simple expression of why we’re all here and runs through LEGO Design: ‘we nurture and celebrate our creative culture’. It’s an ideal we all need to share. It’s something we orientate ourselves around. For me, community is all about having a safe space, where everyone feels included and recognised - and that begins with knowing who each of us is and what that means. 

"Living this includes our new initiative, “Belonging Begins with Us: a LEGO Design Journey,” an ongoing initiative focused on cultivating a culture of inclusion and belonging in LEGO Design. Building a more inclusive future is not just about a one-off event, but about creating ongoing opportunities for reflection, dialogue, learning, and action. It’s about having an open-mind and being receptive to new ideas and change. Or as simple as just sitting down and sharing a coffee. The point is to come together, to listen and learn. 


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“Every day is a school day for me. Especially as I’m still only less than two years into my role. But this is a learning organisation which has a lot of history. 90 years of it in fact. I’m a very curious person working for a brand that thrives on this quality. So, for me, having the freedom to experiment and being able to collaborate with all these incredibly talented people is an amazing experience. It is a little bit about trial and error. But if you don’t try, you don’t know, right? This seems very rooted in the LEGO values. To be successful in my role, I have to listen to the feedback people have been brave enough and cared enough to share. 

"You know, in the same way, all the various parts of LEGO Design already existed, so do the parts of the culture and community that we’re binding together. We have such strong values, we share such a powerful sense of purpose in what we all do, and the threads are already there. We’re simply weaving them together into a new pattern - one that everyone is bought into. Not to conform in any way, but to share. That’s the important difference here.

“So when we decided to create a LEGO Design sweatshirt, for instance, all the vibrant colours of the LEGO bricks were represented. When we picked a day for us all to wear them, it was a way to celebrate a sense of community. Communities are at their best when they allow individuality to fly and everyone is taking and giving at the same time. It’s a small thing. But what is a community if not a group of smaller things coming together in a way that makes everyone grow? That’s what we’re all about, our North Star: Nurture & Celebrate our Diverse Creative Design Culture.”

**Just imagine** creating a new way to play.
Now make it real.

**Join the LEGO® team today**

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Just imagine driving a vibrant and buzzing community that is a diverse melting pot where creatives and non-creatives are empowered to bring their authentic selves that inspire our business. Each one of them special in their own way. Then imagine it’s your job to create a sense of community they can all feel part of. Phoebe Benta is thriving on this challenge and helping the LEGO® Design organisation take shape.

Just Imagine with Phoebe 💭

Just Imagine with Benezir Phoebe Benta 💭

Just imagine celebrating 90 years of play. Then imagine setting your mind to evolve play for the next generation. How we push the boundaries of what we do next with LEGO® bricks. This is the reality for **Senior Interaction Designer**, **Micol Galeotti**. It’s her job to take us forward and explore those possibilities. We think it’s fair to say she enjoys what she does.

“My role in the **Creative Play Lab** encompasses both physical and digital elements. It’s all about creating experiences that marry the awesome tactile feel of the LEGO bricks and what the LEGO system and physics allow you to create, together with the benefit of the responsiveness and immediate feedback that technology brings. The interactive experiences I work on aren’t just about you playing with LEGO bricks, it’s about LEGO experiences captivating you. 

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“When I joined four years ago, it was only supposed to be a six-week gig. I started out as a Consultant straight from school. Ten months later, I was still here and got a full-time offer that gave me the chance to relocate to London, which was great. 

“I get to experiment, figure out new processes, find out what I’m good at. I’m not going to lie, there can be some heated discussions. We’re a diverse team with varying areas of expertise. So what’s ‘best’ for design might not be what’s ‘best’ for manufacturing for example. But we work on the trade-offs to hit the sweet spot in between us all and deliver the absolute best.

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“One of the things I was absolutely not expecting - and still cherish deeply - was the push for play. Not simply being allowed to do this but being pushed to do so from every level of the business. I guess it makes a lot of sense. You have to have fun to create fun, right? It’s all part of the job. It’s the freedom I get here that I love too. I can fully be myself - and when that self is a loud, cheerful Italian who can hardly ever shut up, that’s saying something. But it’s not only fine, the team loves it. We have great camaraderie. So I feel comfortable and confident to be me. That matters. It creates an inspiring environment where I can really flourish.

“I’m like a kid in a candy store. Imagine being able to walk around a warehouse-sized room filled with all the bricks you can possibly imagine. Or getting to play with stuff that won’t be in stores for, what, two years maybe? That’s awesome.


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“One of my proudest moments happened in a kids test earlier this year. To make sure we develop products that kids want and like, during the design process we invite some of them in to preview what we’re working on. That way we can gather their feedback to improve our products. I was quite nervous about this particular test. It involved something I’d been working on for months. The seal of approval from kids is, like, the ultimate accolade. They tell it how it is - no holding back. So when these two kids totally got what we wanted them to do, did that and understood what they got out of it, it felt amazing. I couldn’t show it in the room but there was a tiny me inside screaming and dancing. The researcher and I exchanged a look that said it all. It was a magical moment of joy, pride and validation.

“Being an Interaction Designer here right now is very exciting. By making the LEGO System in Play interactive, we’re inspiring and developing the builders of tomorrow in a whole new way. It’s keeping us as relevant and as fun as we’ve ever been and I’m helping to create the future of play. Making sure that it’s truthful to the ever-evolving needs kids have, as well as our values. It doesn’t get much better than that."

**Just Imagine** shaping the future of creativity.
Then make it real.

**Join the LEGO® team today**


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Just imagine celebrating 90 years of play. Then imagine setting your mind to evolve play for the next generation. How we push the boundaries of what we do next with LEGO® bricks. This is the reality for Senior Interaction Designer, Micol Galeotti. It’s her job to take us forward and explore those possibilities. We think it’s fair to say she enjoys what she does.

Just Imagine with Micol 💭

Just Imagine with Micol Galeotti 💭

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Here or there? Why choose when you can have the Best of Both?

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Most attractive workplace for engineers in Denmark

We are delighted to hear the news that for the second year running we’ve been voted Denmark’s most attractive workplace for Engineers by the readers of Ingenioren magazine. It’s particularly rewarding for us as our purpose is to develop and inspire the builders of tomorrow. Our 2,000+ engineering colleagues around the world find so many ways to do this. Maybe, one day, you could too. Perhaps we can inspire you to build your career here with us.

Most attractive workplace for engineers in Denmark 

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Just Imagine with Travis 💭

A curious mind is a hungry mind. Just imagine indulging yours in a business that thrives on sharing knowledge and challenging one another to create the best outcomes. This is just part of the reason our Strategy Director, Travis Peoples, finds his wide-ranging role in Sustainability so fulfilling.	 

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Just Imagine with Lauren 

Just imagine what you did every day could end up changing the world forever. This is how Lauren von Stackelberg (she/her) sees her role as our Chief Diversity & Inclusion Officer. Change does not happen quickly or easily when the task is so big. But Lauren is under no illusions about this and she doesn’t do it alone. Collaborating, listening and learning with a curious, open mind are as much part of her journey as they are of everyone who works here.


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The secret to an awesome virtual interview LEGO® style

Creating an awesome experience for candidates throughout their whole journey should be central to any organisation’s hiring goals - and we’re no different. We want our candidates to feel the LEGO® culture, but this can be tricky when things are virtual.

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Inspiring Women in Engineering

Science and Technology play an important part in helping us reach LEGO® builders across the globe - from Manufacturing, Production and Supply Chain to eCommerce and Consumer & Shopper Engagement (and there are many more!). Children are our role models, but we also know the positive impact role models can have on kids as they grow up.

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Why join us

Working at the LEGO Group is more than just fun: it’s exciting, inspiring, and filled with creativity. It’ll spark your imagination every day, and might just inspire you to explore career directions you’d never considered before. There’s a lot to discover, so start here.

Life Behind the Bricks