Careers Stories

We asked colleagues in our LEGO® Japan office to talk about their careers, their favourite work memories and the things that make them proud to work here.

“My role is to bring you fun and creative moments!” says **Eiko Konishi**, who is **Marketing Director** at **LEGO Japan**.

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“I’ve been in the LEGO Group for 10 years and I get inspired by my colleagues and find something new in my work every day. I have the most fun at work when I’m chatting with colleagues and discussing new ideas. I never get bored!

“My most interesting project was bringing LEGO Masters to Japan. The program launch was a proud moment, but collaborating and delivering it as a team was the most valuable thing. 

“I’ve worked in both the sales and marketing teams. I’ve never seen a company that cares so much about wellbeing and work/life balance. All the People Leaders I’ve worked with here have supported me and helped me challenge myself and widen my experience of the job.

“My purpose is to reach out to as many children as possible and give them a chance to experience learning through play. It’s a wonderful job. Play can create space in your heart and give you new perspectives and ideas in your daily life. It’s so important for everyone to remember the value of play, especially when you have a busy life.”


**Millie Asami Miyashita** describes her job as **Digital Marketing Manager** as “finding ways to make digital life even more fun and inspiring!"

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“Every single project I work on is exciting - from composing a social media post to being a lead on a branding campaign. Everything we do is connected to our mission to inspire and develop the builders of tomorrow. I love it when I see a social media post inspired by our campaign message. It makes me happy that someone had a memorable play experience. I love seeing the great big smiles of consumers when they’re playing with LEGO bricks! 

"I have worked here for three years and one of the great things is the support for development. Every employee gets to decide their own career vision. We have lots of opportunities to discuss and learn about the development process, including eLearning courses, on-site workshops and dialogue sessions with the leadership team.

“The most important thing I learned is that the things we value at work – curiosity, bravery and focus – are encouraged and applied to every single task. When I first started, I felt a little awkward about receiving feedback, but I changed how I thought about it and realized that getting advice from different points of view only helps projects get even better.

“My role is communicating directly with our audience, so the spirit of play is super important. I’m always looking for ways to find playful communication rather than just giving people information. The digital platform is always evolving, so I need to stay engaged and keep trying new things. It’s fun and it’s helped me become a person who isn’t afraid of change.”

**Yuka Matsuzawa** knows that working for the LEGO Group is the dream for a lot of people. “My daughter's friend wants to be a LEGO employee because she loves LEGO sets."

LEGO Japan Yuka

“I’m the **Order Manager** and I’ve worked for the LEGO Group for five years.” she explains. “I really like the culture here; cooperation is essential. The last company I worked at was very conservative and it wasn't an environment where I could take on challenges. I looked at the LEGO Group and I really liked the way that people are given a chance and listened to if they speak up, so I applied here. In my last company the dress code was very strict, but in my team, we have fun dress codes for our team meetings like wearing animal prints or clothes that don’t fit you!

"What’s Yuka’s favourite work memory? “I really enjoyed my work as part of the project to improve the percentage of products in Amazon that were Retail Out of Stock (ROOS), which was affecting our customer pulse scores. My role was to investigate, analyse and come up with solutions. As a result, the number of products out of stock went down and customer satisfaction went up. 

“My job always gives me and my team new challenges. I believe in 'learning through play’. LEGO bricks aren’t just bricks, they are an unlimited play tool. When employees experience the fun of the product then we can let the rest of the world know how exciting it is. The Santa’s Helper initiative is wonderful. When I see big smiles from children and adults and get a big thank you from them, I really feel that's why I'm here.”

“The LEGO Group prioritizes children’s growth and that deeply resonates with me,” says **Hiroki Furukawa**. “I wanted to contribute to children’s futures.”

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“I’m a **Senior Key Account Manager** and role is to make sure that as many children as possible can find LEGO sets in stores! We work with retailers to create exciting sales spaces. We collaborate with partners to plan for the future to make sure that lots of retail companies can grow alongside the LEGO Group. We spread smiles across Japan, which has such a positive impact on my life! 

“I have realized the importance of collaboration beyond my direct responsibilities. I’ve been working on creating safe spaces for teamwork and growth. A playful workplace means prioritizing a creative approach and valuing failure. This creates an environment where employees can work joyfully and can infuse innovation and creativity into our daily work. 

“I have over 18 years of experience in the toy industry. Our team members come from diverse backgrounds — some have been with the LEGO Group for over 25 years, while others joined from entirely different industries. It’s amazing how these varied experiences come together in our current team, creating fascinating chemistry. 

“One of the most rewarding experiences for me was contributing to the growth of a team member. Witnessing their joy and tears when they were promoted was truly heartwarming. Working alongside them also helped me grow personally.”

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💭**Just imagine** building your dream career in Japan. Now make it real!

**Join the LEGO® team today**

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What’s the most important piece of advice that you’d give to someone about life at the LEGO Group? 🤔
We asked colleagues in the LEGO® Japan office to talk about their careers, their favorite work memories and the things that make them proud to work here.

Our LEGO® Japan colleagues open up about life at the LEGO Group

LEGO® Japan Team Members open up…

"‘Play’ is the DNA of the LEGO® brand. Only when each of us at the LEGO Group truly understands what ‘play’ means, can we deliver that in a meaningful way to children." 

“We inspire curious minds through play. Play inspires me to be creative.”

**Tracy**, who works in our **Retail Operations Team in Shanghai, China**, shares the belief in the power of playful learning. It’s how our colleagues are able  inspire and develop the curious minds of the builders of tomorrow. By making play a part of what we do, we ensure that everyone who works with us is enabled, empowered and engaged. 

This is how we succeed: by living the LEGO Group core values and seeing how these come to life through the imaginations of everyone who works here. 

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"I’ve been working in training since I started my career. 
But I didn’t know how it could be so creative and fun until I joined the LEGO Group."

"What’s more, it plays a vital role in helping us all to acquire the necessary skills and knowledge we need to be better at what we do. It’s how we innovate for the business and grow personally and professionally.”

The LEGO Group's commitment to playful learning extends beyond formal training programs. 
It's woven into the fabric of the company's culture, fostering a work environment where creativity, innovation, and collaboration thrives.
Colleagues are encouraged to experiment, take risks and learn from our mistakes, just as children do through play.

This approach to learning not only benefits colleagues, but also translates into a better customer experience. With colleagues who are passionate about their work and have a deep understanding of the LEGO® brand values, we are better equipped to create products and play experiences that truly resonate with customers and consumers.

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“For us, learning is not just a task. It’s a playful and engaging experience. We try to make this come alive in all of our training initiatives."

"One example of this was transforming the annual training course for our Store Manager Forum into a fun-filled event with over 200 participants engaging in games and activities. The cheers and laughter filling the room were a testament to the success of this playful approach to learning."

Our success story is a testament to the power of playful learning. 
By fostering a culture of creativity, innovation, and fun, the company has not only attracted and retained top talent but also built a brand that is loved by children and adults around the world. 

It's a reminder that learning doesn't have to be boring; it can be an enjoyable and rewarding experience.

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**Just imagine** building your dream career.
Now make it real.

**Join the LEGO® team today**

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Just Imagine Tracy

Just Imagine with Tracy

It’s not just what you do at the LEGO Group that makes working here a fulfilling experience. 
It’s who you work with, how and why, that makes a difference too. But don’t take our word for it. Some things are best said by the people who experience this reality, day-in, day out. Meet **Johnny** and **Frank** at our growing operations in China.

"Going above and beyond to delight customers. That's part of the exciting story we share."

Johnny and Frank both work in very different roles. But when we ask them to describe what they like most about working here, a compelling story begins to take shape. 

Let’s start with Johnny who works at LEGO® China Digital:

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"I think the biggest difference in working at the LEGO Group is the unspoken understanding between colleagues. We all think about ways to make the best of things. We don’t say that the project only has this time, so maybe we can only do it here. We don’t say that I have finished this link, and it will not be my business until the next link."

There’s a lot to take away from Johnny’s observations. Firstly, they speak to our strong belief in the power of collaboration. This is rooted deep in our culture as a business. 
We are not the usual kind of company. As passionate advocates for the transformative power of play, it makes sense that we practice the principles that make play a positive and useful tool for exploring the possibilities. 

Play at its best involves everyone engaging and supporting one another. It’s the exact same thing with how we approach our work.

It’s this flexible approach and willingness to experiment that allows us to be more creative and find unexpected solutions. It’s also makes working here more varied and fun. And when we have fun, we enjoy ourselves more and have a very real desire to create something that surprises, delights and engages our customers.

This is something Frank strongly identifies within his role in the Packing Maintenance department:


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"We all want to do everything to a high standard and bring the best experience to our users. I think the great thing about the LEGO Group is not only that it creates a lot of fun toys, but we also deliver great value."

This shows us that how we approach things is every bit as important as what we create. It’s something that translates into the end product because it’s been there at key stages of its creation and there is a shared ownership - a sense of duty almost - of customer loyalty. 

They expect something that takes them that little bit further, so we have to map out the best, most satisfying way to get there.

There has to be a high-degree of collaboration to drive what we do.
Our commitment to pushing boundaries and exceeding expectations is all there in our core values.

It's not just about creating fun toys; it's about fostering a culture where employees are empowered to go above and beyond, both in their work and in their communities. This is exemplified by Frank’s experience of volunteering at the Jiaxing Science and Technology Museum:

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"I volunteered at the Jiaxing Science and Technology Museum. I explained to the children who came to see us that the earth is sick now because some people litter and cut down trees. 

I didn’t expect this to inspire my my son. He remembers what I said, so when he saw others littering outside, he would try to dissuade them from doing so. I felt very proud of him for this. It also made me realize that what we do can change behaviours and influence better outcomes.”


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This collaborative spirit and refusal to settle for second best can make a real difference in the wider world. This can only happen through talented people coming together, each of them determined to inspire and develop the builders of tomorrow.

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It’s not just what you do at the LEGO Group that makes working here a fulfilling experience. 
It’s who you work with, how and why, that makes a difference too. 

Just Imagine with Johnny and Frank

**Jeremy Lim** is a **Demand Planning Manager** in our **New Zealand** office. He believes there’s much more to his role than meets the eye - and that’s true for everyone that works here:

“Just Imagine being part of something bigger in your life, where you get to inspire and develop the builders of tomorrow - one brick at a time. That’s what working here has felt like to me - and that feels pretty good.


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“One of the things I love about the LEGO Group is you don’t have to be perfect. Nobody expects you to know everything about every single aspect of what your role is about. The fun is in having to find out and explore. That’s the essential nature of play, right? Working with people you just know are always going to be there to support you matters too. 

“We’re a very sharing organisation. We’re like a village. We have input into how the business does things and how we can do better at what we do. Having all these perspectives is a win-win. We learn and grow as individuals, which makes us stronger as a business. 

“Before working here, my dream career would have been a role as a Lecturer or a Student Counsellor. This aligns with my passion for education and helping others. But I get to do that here and it gives me huge satisfaction. I coach, train, and support new team members all the time and having a positive impact on their growth and development is super-important to me. 

“We’re a business that’s driven by innovation, so you have to keep learning and listening. There's always someone out there who has faced a similar problem and discovered a solution. It's then a matter of adapting that solution, understanding its impact, and identifying any barriers that may hinder our progress - which I guess really feeds into play.


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“For me, play is about experimentation and it’s through experimentation that I’ve learnt the most and developed my own independent thoughts. That’s why it’s so important for the people who come to work for us to be curious problem solvers. People who like to find out. People who want to do so to achieve something important. 

“Another thing to emphasise is the degree to which we all feel trusted. This is empowering, In my case it means having the freedom to make the decisions that I believe are best for the market or my role. We have a strong bond as a team; we’re ready to go the extra mile for one another. That makes me proud to work here.

“All of this has now been formally recognised. Both the LEGO Group and the Australia and New Zealand offices have been officially accredited Great Places To Work. It’s true, they are. That’s why I’m still here almost a decade after joining. But having this formally recognised by the accreditation, that means a lot. To all of us. It’s validating. It makes me feel as though we’ve built something important, together.”

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Just Imagine being part of something bigger in your life, where you get to inspire and develop the builders of tomorrow - one brick at a time. That’s what working here has felt like to me - and that feels pretty good.

Just Imagine with Jeremy

There’s a lot going on behind the bricks of our Munich Sales, Marketing, and Operations team here at the LEGO Group. Our team are bridging the gap between LEGO® bricks and the consumer, which means they’re always engaging with stakeholders, buyers, and of course…consumers! 
Recently we invited a mix of Account Managers, Sales Managers, Brand Managers and Marketing Managers across Germany to say Hej to our awesome Munich colleagues to get an understanding of  their inspiring personal career journeys, and to get a flavour of what it’s really like to be a part of the LEGO Group in Munich. 
The team discussed how their roles determines where budget gets spent across both marketing channel placements and the product offering itself. There’s lots of planning involved – and lots of playing too - but that’s because there are so many great LEGO themes. From LEGO® DUPLO® to the LEGO® Architecture, the team’s goal is to raise awareness for all our amazing LEGO sets!

Our host Kwame Asare, Talent Attraction and Campaign Manager, caught up with our talented team discuss their roles and experience. Here are some of our favorite moments from the discussion:


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**Karen Pascha-Gladyshev,  Vice President & General Manager Europe Central (EUC -  Germany, Austria, Switzerland)** 👋

_‘What’s so great at the LEGO Group is that I have two kids and a husband, and all four of us love LEGO® as a brand – even before I joined! I love building, we all do, so I really like the purpose of what we’re doing: inspiring the builders of tomorrow…I’m definitely the most popular parent!’_

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**Thomas Harth-Brinkmann, Senior Customer Operations Manager** 👋

_‘If you join the toy industry, you’ll most likely stay forever and never leave it. At the LEGO Group, there is so much excitement driven by products, driven by the brand, the entertainment, and the novelty. It is so lovely to see happy children!’_

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**Cora Graf, Brand Manager** 👋

_The Munich office offers a lot of opportunities, so you don’t need to necessarily stay within your role, but you also get the offering to explore different roles and work on your career exploring different fields. We all get together for our Play Day, where the whole company shuts down for one day and everyone enjoys playing with each other. It’s really hard to believe it if you don’t work here – you really have to experience it. We have to excite our consumers, so it’s fun to see things from their side every once in a while’_

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**Christof Guggenberger, Key Account Manager** 👋
_
‘Here people are not just a number – colleagues care about you, leaders care about you. Everyone has a development plan to see which projects you can be part of. Learning and playing is not just a necessity here, it’s encouraged. I cannot think of any other company where you’ll see 50-year-old buyers turn into children. If they see our new portfolio, our new functions, they’re trying them out and you can really see the glint in their eyes! The dedication and the energy that people bring to the brand, it gives you so much energy back.’ _


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**Neslihan Manikofski, Head of Promotions - Global Retail Marketing** 👋


_‘One of the most beautiful things about working for the LEGO Group, alongside the brand, is actually the people. The people are just truly really nice! They’re helpful, they’re friendly - there is equity, everyone is the same, there is a flat hierarchy. This makes working for the LEGO Group such a fun place because you love the brand…and then you have these nice people, which makes it so joyful!’_


Our colleagues loved taking those who joined the event on a journey through their personal careers and what it’s really like to be a part of the LEGO Group team in Munich. We saw an amazing turnout with a lot of inspiring minds sharing their thoughts too:

“Thank you so much for holding this panel discussion. It’s great to see that the LEGO Group not only cares for its customers, but it’s employees too!”

“It was great to hear more about the people behind the bricks, meet the team, and hear about their journey at the LEGO Group so far. Looks like a very diverse team of industry experts!”




**Just imagine** building your dream career.
Now make it real. 
**Join the LEGO® team today**


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This event is all about inviting you to take a look behind the bricks of the work our Munich Sales, Marketing & Operations team do here at the LEGO Group. We are not only looking to lift the lid on all things sales and marketing but we want to pique your interest in a career here in the Munich office and become part of our awesome LEGO® team.

Get to know our team in Munich

Say Hej to our LEGO® Munich Sales, Marketing & Operations Team

**"Knowing you're working for a brand that brings joy and has a positive impact on its fans and the world we live in makes doing the job rewarding," says Emily, Key Account Director.**

Emily first joined our LEGO® family in 2008 and started her journey in our LEGOLAND® Florida Resort. Now she is working in our Enfield Hub as a Key Account Director and an important part of our Sales Team.

*"It's exciting to watch the beginning to end process and know that I'm responsible for bringing products to retailers and into the hands of LEGO fans across the US,"* says **Emily, our Key Account Director.**

Emily mainly works with one of our biggest retail partners, Target. With her help, we're able to create plans and strategies to help spread learning through play experiences far and wide. But, a Sales role in the LEGO Group is not just about selling sets. With the help of our marketing team, they work to create experiences for our fans and store guests. Our Sales Team get to see it all happen. From start to finish, they play a central role in creating an awesome and unique LEGO experience for all of our fans.

The best thing about working in the Sales Team? For Emily, it's the people. She gets to be surrounded by fantastic and awesome people every day. She also believes that the LEGO brand plays an important part in why she loves it here. Bringing joy to children and adults across America, and having a positive impact on their lives means the world to Emily. 

We make sure to provide our people with as many resources and continued learning opportunities as possible. From online tools to on-the-job development, there's an option for everyone. We have a range of individual learning programs that you can build with your leader, so you can focus on the areas you want to grow in.

We love to watch you grow!

*"My role is to get LEGO bricks in the hands of children by making them accessible at retail. The more children who purchase or receive LEGO bricks, the greater chance we have to inspire and develop our future builders,"* Emily shares.

If you like the sound of using your creativity, personality and imagination to help and inspire LEGO fans worldwide, join Emily in our Sales Team. Take her word for it – it's awesome!

So, how does Emily inspire the builders of tomorrow?

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Emily first joined our LEGO® family in 2008 and started her journey in our LEGOLAND® Florida Resort. Now she is working in our Enfield Hub as a Key Account Director and an important part of our Sales Team.

Selling an awesome future

**Wenjia** and **Jar Yee** both work at **the LEGO Group**, in **China**. Each in their own way has fulfilled their dream by doing so and have taken some time to share their story.

When we entered the China market over 11 years ago, Wenjia, was there from the beginning. Right from the get-go she’s made the most of every opportunity to progress.

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“Right now, I’m part of the **Marketing Operations team** but, during my time with the business, I’ve managed to take on four different roles in various areas. It’s been a useful learning experience.

"Every time I take on a new role, I progress from being a completely new student to an experienced hand. It’s so fulfilling to know my potential is being unleashed and my horizons broadened. I live to learn, so it’s hardly surprising that I love it here."

This dynamism is a hallmark of the LEGO® culture, where innovation and creativity are constantly encouraged. It's a place where colleagues are empowered to explore their passions, take risks, and continuously evolve. 


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“There is no such thing as a career standstill at the LEGO Group. There is always something new going on here and you can always find new opportunities and challenges.”

This is something that’s echoed by **Jar Yee**. When she first entered the world of work in **Finance**, it seemed her long-cherished childhood dream of being a teacher might not come to fruition. 

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“I thought I would never have a chance to engage in education, only to find that I could realise that dream here at the LEGO Group."


It’s our belief that people flourish when they look beyond their roles. Whether this means collaborating with colleagues to find better answers and new ways forward - or pursuing something about which they are truly passionate. 

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"Through my work with the LEGO Group, I’ve managed to carve out a role as a volunteer. I have the opportunity to teach children in remote mountain areas to build with bricks once a week.

“In this way, my childhood dream has come true. I have such a a strong sense of fulfilment through this outside work. What’s more, it enables me to be bring a different perspective to my day job.”



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**"If you can build your own career, why not follow your dream?"** *Wenjia Liang, Senior Manager, S&OP - CN Operations*

"Every time I take on a new role, I progress from being a completely new student to an experienced hand - I live to learn, so it’s hardly surprising that I love it here"

Just Imagine Wenjia and Jar Yee

Just imagine with Wenjia and Jar Yee

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Here or there? Why choose when you can have the Best of Both?

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Most attractive workplace for engineers in Denmark

We are delighted to hear the news that for the second year running we’ve been voted Denmark’s most attractive workplace for Engineers by the readers of Ingenioren magazine. It’s particularly rewarding for us as our purpose is to develop and inspire the builders of tomorrow. Our 2,000+ engineering colleagues around the world find so many ways to do this. Maybe, one day, you could too. Perhaps we can inspire you to build your career here with us.

Most attractive workplace for engineers in Denmark 

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Just Imagine with Travis 💭

A curious mind is a hungry mind. Just imagine indulging yours in a business that thrives on sharing knowledge and challenging one another to create the best outcomes. This is just part of the reason our Strategy Director, Travis Peoples, finds his wide-ranging role in Sustainability so fulfilling.	 

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Just Imagine with Lauren 

Just imagine what you did every day could end up changing the world forever. This is how Lauren von Stackelberg (she/her) sees her role as our Chief Diversity & Inclusion Officer. Change does not happen quickly or easily when the task is so big. But Lauren is under no illusions about this and she doesn’t do it alone. Collaborating, listening and learning with a curious, open mind are as much part of her journey as they are of everyone who works here.


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The secret to an awesome virtual interview LEGO® style

Creating an awesome experience for candidates throughout their whole journey should be central to any organisation’s hiring goals - and we’re no different. We want our candidates to feel the LEGO® culture, but this can be tricky when things are virtual.

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Inspiring Women in Engineering

Science and Technology play an important part in helping us reach LEGO® builders across the globe - from Manufacturing, Production and Supply Chain to eCommerce and Consumer & Shopper Engagement (and there are many more!). Children are our role models, but we also know the positive impact role models can have on kids as they grow up.

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Why join us

Working at the LEGO Group is more than just fun: it’s exciting, inspiring, and filled with creativity. It’ll spark your imagination every day, and might just inspire you to explore career directions you’d never considered before. There’s a lot to discover, so start here.

Life Behind the Bricks