“Working here is a dream come true” - Meet Charlotte ✨
Charlotte Bell is a Brick Specialist and Sales Assistant in one of our stores. From a young age, Charlotte was captivated by the endless possibilities that LEGO® bricks offered. Now she gets to share that excitement with others every day.
"Ever since I was young, I wanted to work for the LEGO Group. It’s always been my dream. When I was walking in the mall and saw that a LEGO store was coming soon, I jumped at the opportunity.
For Charlotte, the LEGO store is not just a workplace; it's a playground where creativity and imagination come to life. She thrives on collaborating with her diverse team, each of whom brings their own unique personality and perspective to the table.
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"As people, we’re very different. But, as a team, we’re united in our love of LEGO bricks. So we all come together really well. It’s a lot of fun.”
The store's creative culture fuels Charlotte's passion for her work. She loves engaging with customers, helping them find the perfect set.
"I love to share my own creations or the sets I’ve built with others. Sometimes I can’t believe this is my actual job. Imagine that, being able to share your passion with others. Every. Single. Day. It’s a good feeling.”
One of Charlotte's most memorable projects was helping create the brick and pieces grab bags for the store. These enable our customers to add more bricks to their collection and enhance their build experience.
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"My part was helping create them, so I was there from the start of it all. I think the fact our Pick and Build bags being so well-liked is one of my proudest moments.”
Beyond the duties of her role, Charlotte finds joy in the simple act of building with LEGO bricks. "I like to build little things that come from the Pick and Build wall and make them into our grab bags," she shares. For her, building is not just a task; it's a way to relax, de-stress, and express her creativity.
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“My favourite LEGO set is the Brick Bank Creator set. I just love how its intricate details enable me to tell such rich stories. I guess it’s the same reason I love the modular series. It allows for endless customisation and building possibilities.
“Some of my favourite memories have been made at the LEGO store. I can remember visiting the Pick a Brick wall as a child and grabbing handfuls of pieces to create giant buildings at home. This one time, I built a movie theatre. It came out super-cool. I was so proud of it.”
Working at the LEGO store has exceeded Charlotte's expectations. The only change she’s really noticed is that she now helps with the Pick and Build wall more often than ever.
“Being able to joke around with my peers and start conversations with customers about their builds is the perfect balance for me. My job is fun, relaxing, creative. What’s not to like about that?”
As she continues her journey with us, we’re sure Charlotte’s imagination and enjoyment of the play experience will continue to inspire both her colleagues and the countless customers she’ll get to meet.
Just imagine your LEGO® career.