THE LEGO GROUP AND THE ROLLING STONES BAND TOGETHER FOR ONE VERY SATISFYING SET
To commemorate the band’s 60th anniversary, the new LEGO® Art the Rolling Stones set invites adults to dive into their passion for the iconic music by building the famous tongue logo.
Billund, May 3rd, 2022: Today, the LEGO Group brings a rock ‘n’ roll image to life in brick form. The bright red lips and tongue known worldwide as the logo for the Rolling Stones will thrill adult fans looking to combine their passion for the band’s music and LEGO® bricks.
The logo, first seen on the Stones’ Sticky Fingers album 50 years ago, is a 1,998-piece tribute to their 60 years as one of the most legendary rock bands of all time. It is the first organically shaped set from LEGO Art and fans will be delighted to know that the LEGO designers included a hidden surprise.
While assembling the bold, colourful lips that measure over 22 in. (57 cm) high and 18.5 in. (47 cm) wide, fans can enjoy an accompanying soundtrack with almost an hour of tailor-made content, including an exclusive interview with John Pasche, the graphic designer who created the tongue logo for the Rolling Stones back in 1970.
“Who would have believed, 50 odd years ago… that design would be made into a LEGO piece. Wow!” says John, after seeing the LEGO Art set for the first time.
“Since the tongue logo is one of the most recognized logos, our biggest challenge was to figure out how we could get the LEGO Art design as close to the original as possible. Previous sets have been created with 1x1 round LEGO tiles as a mosaic, but this time, in the spirit of being more Rock ‘n’ Roll, we have used the full spectrum of LEGO bricks to capture the organic curves that John created. Hearing his reaction to our final design makes me so happy!” says Fiorella Groves, Design Manager at the LEGO Group.
The LEGO Art the Rolling Stones set will be available from June 1st from LEGO.com and all LEGO retailers.
Notes To The Editor
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About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, meaning “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.
For more information, please visit: www.LEGO.com