Bringing play to life and joy to work: Meet Shelly 🎉
Graphic Designer, Shelly, is one of the creative minds behind our eye-catching promotional materials. It’s her job to create a vital connection between LEGO® sets and our customers. After six years with us, she still brings a sense of playfulness and imagination to everything she does.
“The work I do not only showcases the fun of LEGO bricks but also tells the stories behind each product. It's my job to spark excitement in the curious minds our sets are designed for.”
Shelly was discovered at a D&AD New Blood event, and she’s been with us ever since.
“I never imagined I’d get the opportunity to work for such a cool company, especially coming straight out of university. I started as a Junior Designer and, since then, I’ve progressed to a Graphic Designer role with more creative freedom.”
“The LEGO Group takes pride in catering to everyone, so it’s no surprise that the culture they’ve managed to create within the company is one of care and inclusivity.”
“We also have lots of fun initiatives too, like Fabulab Fridays - where you get a day at the end of each month to do something you’re passionate about. I try to use this time to learn a new skill, like 3D or animation, or just take some time out to draw.”
Shelly is part of a Design Team with nearly a century of combined experience. Together, they brainstorm ideas and create the visuals that bring our joyful spirit to life.
“As a team, we’re constantly pushing boundaries and finding opportunities to innovate, in order to make the environments we create as exciting as possible. We each have our own superpowers, but we thrive in coming together and working towards a common goal. I feel super lucky to be part of a talented team where we are all passionate about the work we do!”
For Shelly, one of the most fun parts of the job is doodling. It allows her to tap into her illustration background while bringing a touch of whimsy to her work.
“One of my favourite projects to work on was a LEGO Doodles brief for our socials. I was asked to illustrate LEGO elements and share the process as I went along. The idea was to encourage fans to create their own art pieces and to use LEGO bricks in a different way. Being able to bring my own sense of creativity to what I do is really important to me.”
“I often have to imagine myself in the shoes of the people we’re designing for, in order to create something that resonates. It brings me back to the memories I have of playing with LEGO bricks as a child and has reignited my own passion for building.”
“Some of my favourite sets are the Ideas Grand Piano and Typewriter, but I’m always looking to add to my collection to bring a bit of fun to my living space!”
Just imagine your LEGO® career.