THE LEGO GROUP AND AUTOMOBILI LAMBORGHINI ANNOUNCE NEW PARTNERSHIP
First ever LEGO® Technic™ Lamborghini set will launch globally in summer 2020.
29th January 2020, Billund: The LEGO Group is delighted to announce a partnership between Italian super sports cars car manufacturer, Automobili Lamborghini and LEGO® Technic™, the building system that allows older kids and adults to create more advanced, complex models.
The new 1:8 scale set will launch in summer 2020 and will be the third model in the LEGO Technic Ultimate series, following on from its hugely popular predecessors, the Porsche 911 GT3 RS in 2016 and Bugatti Chiron in 2018. For fifty years, Automobili Lamborghini has produced beautifully designed, iconic super sports cars that are instantly recognisable. This new partnership will see Lamborghini and LEGO Technic joining forces to deliver the engineering excellence and design flair that both companies have become famous for. With the possibility of constructing transmissions, differentials and gearing systems, LEGO Technic is an advanced building experience that many fans find challenging yet rewarding. When you build with LEGO Technic, you learn how to Build for Real.
For Niels Henrik Horsted, LEGO Technic Marketing Director, partnering with a company like Automobili Lamborghini is an ideal choice: "Following the success of the former Ultimate models, both the Porsche and the Bugatti, it was crucial for us to find a new partner with an iconic vehicle, an unmistakable design DNA and ground breaking use of technology."
Katia Bassi, Automobili Lamborghini Chief Marketing and Communication Officer, says, “The LEGO Group has amazed entire generations with beautifully simple or extremely complex constructions. In the digital age, where entertainment is often via a screen, our collaboration with the LEGO Group allows enthusiasts to live a real experience, reproducing a Lamborghini super sports car in every detail to create an outstanding model, just like the real car.”
The LEGO Technic Lamborghini model will be available in LEGO Brand Retail Stores and the LEGO Online Store from 1 June 2020 and more widely from 1 August 2020. Further details about the LEGO Technic Lamborghini will be revealed at a later date.
For more information, please contact: Alice Carter, alice.carter@LEGO.com
About Automobili Lamborghini
Founded in 1963, Automobili Lamborghini is headquartered in Sant’Agata Bolognese, in Northern Italy.
In 2017 Automobili Lamborghini launched its third model, the Lamborghini Urus, the first Super Sport Utility Vehicle. This car creates a new niche in the luxury segment with benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability.
With 160 dealerships today throughout the world, in half a century Automobili Lamborghini has created a continuous series of dream cars, including the 350 GT, Miura, Espada, Countach, Diablo, Murciélago, as well as limited editions including the Reventón, Sesto Elemento, Veneno, Centenario and the Sián.
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 140 countries worldwide.