Careers Stories

"‘Play’ is the DNA of the LEGO® brand. Only when each of us at the LEGO Group truly understands what ‘play’ means, can we deliver that in a meaningful way to children." 

“We inspire curious minds through play. Play inspires me to be creative.”

**Tracy**, who works in our **Retail Operations Team in Shanghai, China**, shares the belief in the power of playful learning. It’s how our colleagues are able  inspire and develop the curious minds of the builders of tomorrow. By making play a part of what we do, we ensure that everyone who works with us is enabled, empowered and engaged. 

This is how we succeed: by living the LEGO Group core values and seeing how these come to life through the imaginations of everyone who works here. 

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"I’ve been working in training since I started my career. 
But I didn’t know how it could be so creative and fun until I joined the LEGO Group."

"What’s more, it plays a vital role in helping us all to acquire the necessary skills and knowledge we need to be better at what we do. It’s how we innovate for the business and grow personally and professionally.”

The LEGO Group's commitment to playful learning extends beyond formal training programs. 
It's woven into the fabric of the company's culture, fostering a work environment where creativity, innovation, and collaboration thrives.
Colleagues are encouraged to experiment, take risks and learn from our mistakes, just as children do through play.

This approach to learning not only benefits colleagues, but also translates into a better customer experience. With colleagues who are passionate about their work and have a deep understanding of the LEGO® brand values, we are better equipped to create products and play experiences that truly resonate with customers and consumers.

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“For us, learning is not just a task. It’s a playful and engaging experience. We try to make this come alive in all of our training initiatives."

"One example of this was transforming the annual training course for our Store Manager Forum into a fun-filled event with over 200 participants engaging in games and activities. The cheers and laughter filling the room were a testament to the success of this playful approach to learning."

Our success story is a testament to the power of playful learning. 
By fostering a culture of creativity, innovation, and fun, the company has not only attracted and retained top talent but also built a brand that is loved by children and adults around the world. 

It's a reminder that learning doesn't have to be boring; it can be an enjoyable and rewarding experience.

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**Just imagine** building your dream career.
Now make it real.

**Join the LEGO® team today**

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Just Imagine Tracy

Just Imagine with Tracy

It’s not just what you do at the LEGO Group that makes working here a fulfilling experience. 
It’s who you work with, how and why, that makes a difference too. But don’t take our word for it. Some things are best said by the people who experience this reality, day-in, day out. Meet **Johnny** and **Frank** at our growing operations in China.

"Going above and beyond to delight customers. That's part of the exciting story we share."

Johnny and Frank both work in very different roles. But when we ask them to describe what they like most about working here, a compelling story begins to take shape. 

Let’s start with Johnny who works at LEGO® China Digital:

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"I think the biggest difference in working at the LEGO Group is the unspoken understanding between colleagues. We all think about ways to make the best of things. We don’t say that the project only has this time, so maybe we can only do it here. We don’t say that I have finished this link, and it will not be my business until the next link."

There’s a lot to take away from Johnny’s observations. Firstly, they speak to our strong belief in the power of collaboration. This is rooted deep in our culture as a business. 
We are not the usual kind of company. As passionate advocates for the transformative power of play, it makes sense that we practice the principles that make play a positive and useful tool for exploring the possibilities. 

Play at its best involves everyone engaging and supporting one another. It’s the exact same thing with how we approach our work.

It’s this flexible approach and willingness to experiment that allows us to be more creative and find unexpected solutions. It’s also makes working here more varied and fun. And when we have fun, we enjoy ourselves more and have a very real desire to create something that surprises, delights and engages our customers.

This is something Frank strongly identifies within his role in the Packing Maintenance department:


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"We all want to do everything to a high standard and bring the best experience to our users. I think the great thing about the LEGO Group is not only that it creates a lot of fun toys, but we also deliver great value."

This shows us that how we approach things is every bit as important as what we create. It’s something that translates into the end product because it’s been there at key stages of its creation and there is a shared ownership - a sense of duty almost - of customer loyalty. 

They expect something that takes them that little bit further, so we have to map out the best, most satisfying way to get there.

There has to be a high-degree of collaboration to drive what we do.
Our commitment to pushing boundaries and exceeding expectations is all there in our core values.

It's not just about creating fun toys; it's about fostering a culture where employees are empowered to go above and beyond, both in their work and in their communities. This is exemplified by Frank’s experience of volunteering at the Jiaxing Science and Technology Museum:

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"I volunteered at the Jiaxing Science and Technology Museum. I explained to the children who came to see us that the earth is sick now because some people litter and cut down trees. 

I didn’t expect this to inspire my my son. He remembers what I said, so when he saw others littering outside, he would try to dissuade them from doing so. I felt very proud of him for this. It also made me realize that what we do can change behaviours and influence better outcomes.”


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This collaborative spirit and refusal to settle for second best can make a real difference in the wider world. This can only happen through talented people coming together, each of them determined to inspire and develop the builders of tomorrow.

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It’s not just what you do at the LEGO Group that makes working here a fulfilling experience. 
It’s who you work with, how and why, that makes a difference too. 

Just Imagine with Johnny and Frank

**Wenjia** and **Jar Yee** both work at **the LEGO Group**, in **China**. Each in their own way has fulfilled their dream by doing so and have taken some time to share their story.

When we entered the China market over 11 years ago, Wenjia, was there from the beginning. Right from the get-go she’s made the most of every opportunity to progress.

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“Right now, I’m part of the **Marketing Operations team** but, during my time with the business, I’ve managed to take on four different roles in various areas. It’s been a useful learning experience.

"Every time I take on a new role, I progress from being a completely new student to an experienced hand. It’s so fulfilling to know my potential is being unleashed and my horizons broadened. I live to learn, so it’s hardly surprising that I love it here."

This dynamism is a hallmark of the LEGO® culture, where innovation and creativity are constantly encouraged. It's a place where colleagues are empowered to explore their passions, take risks, and continuously evolve. 


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“There is no such thing as a career standstill at the LEGO Group. There is always something new going on here and you can always find new opportunities and challenges.”

This is something that’s echoed by **Jar Yee**. When she first entered the world of work in **Finance**, it seemed her long-cherished childhood dream of being a teacher might not come to fruition. 

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“I thought I would never have a chance to engage in education, only to find that I could realise that dream here at the LEGO Group."


It’s our belief that people flourish when they look beyond their roles. Whether this means collaborating with colleagues to find better answers and new ways forward - or pursuing something about which they are truly passionate. 

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"Through my work with the LEGO Group, I’ve managed to carve out a role as a volunteer. I have the opportunity to teach children in remote mountain areas to build with bricks once a week.

“In this way, my childhood dream has come true. I have such a a strong sense of fulfilment through this outside work. What’s more, it enables me to be bring a different perspective to my day job.”



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**"If you can build your own career, why not follow your dream?"** *Wenjia Liang, Senior Manager, S&OP - CN Operations*

"Every time I take on a new role, I progress from being a completely new student to an experienced hand - I live to learn, so it’s hardly surprising that I love it here"

Just Imagine Wenjia and Jar Yee

Just imagine with Wenjia and Jar Yee

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Here or there? Why choose when you can have the Best of Both?

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Most attractive workplace for engineers in Denmark

We are delighted to hear the news that for the second year running we’ve been voted Denmark’s most attractive workplace for Engineers by the readers of Ingenioren magazine. It’s particularly rewarding for us as our purpose is to develop and inspire the builders of tomorrow. Our 2,000+ engineering colleagues around the world find so many ways to do this. Maybe, one day, you could too. Perhaps we can inspire you to build your career here with us.

Most attractive workplace for engineers in Denmark 

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Just Imagine with Travis 💭

A curious mind is a hungry mind. Just imagine indulging yours in a business that thrives on sharing knowledge and challenging one another to create the best outcomes. This is just part of the reason our Strategy Director, Travis Peoples, finds his wide-ranging role in Sustainability so fulfilling.	 

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Just Imagine with Lauren 

Just imagine what you did every day could end up changing the world forever. This is how Lauren von Stackelberg (she/her) sees her role as our Chief Diversity & Inclusion Officer. Change does not happen quickly or easily when the task is so big. But Lauren is under no illusions about this and she doesn’t do it alone. Collaborating, listening and learning with a curious, open mind are as much part of her journey as they are of everyone who works here.


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The secret to an awesome virtual interview LEGO® style

Creating an awesome experience for candidates throughout their whole journey should be central to any organisation’s hiring goals - and we’re no different. We want our candidates to feel the LEGO® culture, but this can be tricky when things are virtual.

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Inspiring Women in Engineering

Science and Technology play an important part in helping us reach LEGO® builders across the globe - from Manufacturing, Production and Supply Chain to eCommerce and Consumer & Shopper Engagement (and there are many more!). Children are our role models, but we also know the positive impact role models can have on kids as they grow up.

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Why join us

Working at the LEGO Group is more than just fun: it’s exciting, inspiring, and filled with creativity. It’ll spark your imagination every day, and might just inspire you to explore career directions you’d never considered before. There’s a lot to discover, so start here.

Life Behind the Bricks

Just Imagine Tracy

Just Imagine with Johnny and Frank

Just Imagine Wenjia and Jar Yee

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