Careers Stories

Just imagine helping to shape one of the world’s most loved and trusted brands. For **Lee**, it was an unmissable opportunity to explore. But he’s also mindful of the responsibility that comes with building on 90 years of heritage. Fortunately, as our **Lead for Global Brand Strategy and Stewardship**, he’s not alone.

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“We are a genuinely purpose-driven organisation. That matters. It’s something that we can and do unite around. I've worked for organisations in the past, where they've got values, they've got beliefs, they've got a purpose. But these are things that just live on a website or in a PowerPoint document that’s never looked at. That’s not the case here. Part of the reason that the business has been around for 90 years is that its purpose inspires people. We live it's values. They are present in everything we do, every single day. It really comes through. 

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“I know that I’m here to collaborate and help deliver play experiences that mean children learn. They grow. They’re better able to build for the future. This shared goal and vision is so important. We organise ourselves around it - on all kinds of levels. In 2022, for example, we created our largest ever global campaign. The most coordinated and integrated campaign we've ever had. Here was a chance for all parts of the LEGO Group to pull together - the core business, hand in hand with the LEGO Foundation, LEGO Education, the parks, the resorts, everywhere. As someone who sits in the global brand team, seeing some of my colleagues deliver this was special. 

“I’m under no illusion that 90 years of achievement is kind of a tough act to follow. And, yes, the challenge of my role is to keep this unique brand on the same trajectory while taking it somewhere new. If it was anywhere else, it would be seriously daunting. But as I come up to my four-year brickaversary, if I’ve learned one thing, we don’t do things alone here. Collaboration is at the core of play. We work because we play - imaginatively, with care and focus. 

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“I’m surrounded by super intelligent, super passionate people who make working here an amazing experience. We all feel a responsibility to do our best for the brand because that means we’re investing for the next generation. So we do our best for one another too.

“Part of that is being honest with one another but with respect and some emotional intelligence. When we need to give feedback within my team, we’re mindful of doing so in a positive way. It sounds obvious but it’s so important, particularly when we ask people to be brave. It’s about creating the right conditions for people to feel like they can be.

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“It helps when competing agendas emerge too. For example, I might want to do something which is really strong, rich marketing and a narrative story. But this might not fit with our colleagues who are tasked with driving our commercial business. They have a different job to do so they have a whole other perspective. If we both take a step back and remember our shared goal, this becomes our guide. A shared vision means we’re able to work together more effectively and we all know what needs to be done. 

“We work closely together and we are close. When we greet each other, we hug. No big deal right? But during one particular training session, people were coming in late and each time, we’d get up and do the hug thing, because that’s what we do. The guy who led that session comes back for a follow up and at the top of the agenda he’s written ‘Make time for hugs’. It sounds silly, I know. But it’s stuck in my head. ‘Make time for hugs’. And we do. For the brand, every day.”

Curious to find out where you can start building your dream career at the LEGO Group? Start your search below.

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**Just imagine** building your dream career.
Now make it real. 

**Join the LEGO® team today**

Just imagine helping to shape one of the world’s most loved and trusted brands. For Lee Edwards, it was an unmissable opportunity to explore. But he’s also mindful of the responsibility that comes with building on 90 years of heritage. Fortunately, as our Lead for Global Brand Strategy and Stewardship, he’s not alone.

Just Imagine with Lee 💭

Just Imagine with Lee Edwards 💭

“Only the Best is Good Enough“, both on paper, and in real life” says Carsten Lützen, Agile Coach

In this #BehindTheBricks article meet Carsten Lützen from our Group Business Agility team. Carsten explains how the spirit of the LEGO Group helps focus his teams energy to improving our products, our teams and ourselves so we can continue to make awesome LEGO® sets for the builders of today and tomorrow.

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I’m Carsten Lützen, an Agile Coach at the LEGO Group, and I’ve been working here since May 2015. My first job was as an Application Developer in a newly formed LEGO Education team where our purpose was to push how we develop IT solutions. It was an awesome team to be part of, with room to be curious and learn about a lot of new technologies such as Scala, Akka, Play, Rancher, and a lot of other cool things. I later transitioned into the Scrum Master role. I wanted to influence the team’s way of working, as well as the surrounding organization, and help us to become even better by creating the right environment. 
 
Now, I’m working in our Group Business Agility team. We’re a diverse group of coaches that spend a lot of time and effort on many different projects across the entire company. We always try to shake the tree and find new and better ways to collaborate inside the teams, and across the organization.

The LEGO spirit helps focus our energy in Group Business Agility

“Only the best is good enough” is our official spirit, but that doesn’t mean we have to be perfect every time. It helps guide our energy into improving our products, our teams, and ourselves. The overall goal is of course to make awesome LEGO products for kids and adults around the world, but personally, I want to make sure people can bring their entire self to work. We have to keep being energized every day for us to live the motto, and a great way is through learning and development on the job.
 
I spend quite a lot of time and energy learning new skills and offering them to my network. I’m one of the main people behind our Scrum Master community where we meet and share experiences, tools, challenges, and so much more. Our hope is to move the organization even closer together and create more informal networks.

Only the best is good enough

I also spend energy outside of work inspiring people in different ways, ranging from webinars, videos, coaching, teaching, and lecturing. One way is to share my knowledge online through my YouTube channel for everybody to use – it’s a great way for me to meet a lot of inspiring people and learn from them. In the beginning, it required a lot of bravery to publish those videos, host a webinar, and teach. The channel has been running for two years and has opened a lot of possibilities to talk with some of the most awesome people.

Being brave

To help inspire the developers of tomorrow I'm teaching a 10 ECTS course at The University of Southern Denmark on the topic of Software Engineering. It is amazing how much you learn from trying to teach others! It requires curiosity to stay up to date, bravery to teach, and curiosity to find the parts of the curriculum not covered sufficiently.

Curiosity and bravery to teach

I often get asked in private messages how people can join the LEGO Group. In general, the two most important things to know are the LEGO Brand Framework and the Leadership Playground. Yes, it might sound like something that only exists on paper, but we use the values and the promises every day at work. 

The Leadership Playground creates the space so that everybody feels energized everyday. It was created by LEGO colleagues, for LEGO colleagues, and is an inclusive model which makes sure that you’re heard, seen, valued, respected, and able to make a bigger contribution. 
 
Our spirit is “Only the Best is Good Enough“, both on paper, and in real life. That might seem counter-intuitive to even be talking about Agile at the LEGO Group, but in reality, it sharpens our focus and makes this one of the coolest places to meet extremely talented and passionate people.

Want to join the LEGO Family? Here’s my advice

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In this #BehindTheBricks article meet Carsten Lützen from our Group Business Agility team. Carsten explains how the spirit of the LEGO Group helps focus his teams energy to improving our products, our teams and ourselves so we can continue to make awesome LEGO® sets for the builders of today and tomorrow.

Inspiring everyone to be Agile

I’m Gustavo Aquique and I work In Credit Risk Management (CRM) in the Americas region and I’m based in Ontario, Canada. Our team is small with limited opportunities to directly lead people so that’s why I initially wanted to become a Leadership Playground Builder for my team. So, to continue my Leadership journey and to contribute to our belief that Leadership is a mindset not a position I started my Leadership Playground builder role and I want to share my journey with you.

Several tools, some provided and some others organically developed, have been deployed to facilitate the Leadership Playground rollout. One is a ‘campfire’, a safe place where colleagues  can have open conversation on any topic. We use them to discuss everything from team development, where we can connect with senior leaders and each other to have open and honest discussions on current topics such as Inclusion and diversity or to focus on priorities. 

I thought a Campfire was the perfect tool to achieve my CRM team priorities. Fortunately for me and the team, it turned out to be a huge success 😊.

One of the key success drivers was the preparation, specifically providing the team with clear examples of what was expected during the conversation. All of them anchored in The Leadership Playground Behaviors:

 -  **Be Brave:** Don’t be afraid to speak up, this is a safe place to do so
 -  **Be Curious:** Be open to hear your colleagues perspectives and where they are coming from
 -  **Be Focused:** Be present, engage and lean in

The Campfire

I have been very passionate about the Leadership Playground since day one. I immediately realized the organization was truly empowering me as an individual, professionally and personally and it allowed me and my colleagues to have fun whilst remaining focused (who knew that was possible!)

One of the main reasons I embraced it from the start was the fact that, if you look back in history, nothing big happened without somebody being Brave, Curious and/or Focused. We wouldn’t have had a Steve Jobs story if he hadn’t been focused or we wouldn’t have had a Martin Luther King Jr. story if he hadn’t been brave. 

In summary, the deeper I go into what this means, the more I discover ways to develop and evolve as an individual and as an organization using this framework. I am very grateful to have been given the opportunity to build the Leadership Playground in CRM.

My Reflections on the Playground

If you thrive on being Brave, Curious or Focused, and are looking for for an organization that truly lives and breathes these behaviors, I encourage you to come and play. It means we can also learn from your experiences and perspectives and make the Leadership Playground and the LEGO Group even stronger.

My advice

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Our team is small with limited opportunities to directly lead people, so that’s why I initially wanted to become a Leadership Playground Builder for my team. So, to continue my leadership journey and contribute to the transformation of our belief that leadership is a mindset, not a position, the Leadership Playground builder role felt natural for me.

Credit Risk to the Campfire with Gustavo🔥

Credit Risk to the Leadership Playground campfire with Gustavo 🔥

The Leadership Playground was created by the LEGO Group, for everyone at the LEGO Group. It’s an inclusive model and working philosophy which makes sure that you’re heard, valued, respected, and able to make a bigger contribution to your team. It’s a place where you can create safe, inspiring and innovative spaces for everybody. Most importantly, it’s a space for you to be brave, curious and be focused, the three behaviours that underpin everything that the Leadership Playground is all about. These behaviours are inspired by how children play in the playground, but what does that mean?

Being brave by doing the right thing, standing by your decisions and challenging the status quo. Being curious, by creating opportunities for new ideas to be explored, asking questions and pushing boundaries. Being focused, so you can stay true to our purpose, and prioritize actions to deliver on commitments that help bring it to life.

Be Brave, Be Curious and Be focused

When you join the LEGO Group, you’ll have the opportunity to volunteer to become a ‘Playground Builder’, regardless of what team you work in or where in the world you’re based. You’ll empower your team to make the Leadership Playground their own. You’ll lead Campfire discussions, making sure that everyone is feeling awesome and energized everyday, no matter your job, position or experience. It really is for everyone.

Look out for other Leadership Playground stories and Imagine what it could mean to you. Check out our open positions and apply to join us today.

Becoming a LEGO Leadership Playground Builder

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The Leadership Playground was created by the LEGO Group, for everyone at the LEGO Group. It’s an inclusive model and working philosophy which makes sure that you’re heard, valued, respected, and able to make a bigger contribution to your team.

How does the Leadership Playground make our people feel?

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Here or there? Why choose when you can have the Best of Both?

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Most attractive workplace for engineers in Denmark

We are delighted to hear the news that for the second year running we’ve been voted Denmark’s most attractive workplace for Engineers by the readers of Ingenioren magazine. It’s particularly rewarding for us as our purpose is to develop and inspire the builders of tomorrow. Our 2,000+ engineering colleagues around the world find so many ways to do this. Maybe, one day, you could too. Perhaps we can inspire you to build your career here with us.

Most attractive workplace for engineers in Denmark 

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Just Imagine with Travis 💭

A curious mind is a hungry mind. Just imagine indulging yours in a business that thrives on sharing knowledge and challenging one another to create the best outcomes. This is just part of the reason our Strategy Director, Travis Peoples, finds his wide-ranging role in Sustainability so fulfilling.	 

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Just Imagine with Lauren 

Just imagine what you did every day could end up changing the world forever. This is how Lauren von Stackelberg (she/her) sees her role as our Chief Diversity & Inclusion Officer. Change does not happen quickly or easily when the task is so big. But Lauren is under no illusions about this and she doesn’t do it alone. Collaborating, listening and learning with a curious, open mind are as much part of her journey as they are of everyone who works here.


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The secret to an awesome virtual interview LEGO® style

Creating an awesome experience for candidates throughout their whole journey should be central to any organisation’s hiring goals - and we’re no different. We want our candidates to feel the LEGO® culture, but this can be tricky when things are virtual.

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Inspiring Women in Engineering

Science and Technology play an important part in helping us reach LEGO® builders across the globe - from Manufacturing, Production and Supply Chain to eCommerce and Consumer & Shopper Engagement (and there are many more!). Children are our role models, but we also know the positive impact role models can have on kids as they grow up.

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Why join us

Working at the LEGO Group is more than just fun: it’s exciting, inspiring, and filled with creativity. It’ll spark your imagination every day, and might just inspire you to explore career directions you’d never considered before. There’s a lot to discover, so start here.

Life Behind the Bricks

Just Imagine with Lee 💭

Inspiring everyone to be Agile

Credit Risk to the Campfire with Gustavo🔥

How does the Leadership Playground make our people feel?

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