The LEGO Group introduces LEGO® edition of classic Nintendo Entertainment System™
The LEGO Group and Nintendo build on LEGO® Super Mario™ partnership with this new LEGO® Nintendo Entertainment System™ and 1980s-style TV that let adult fans recreate Super Mario Bros.™ gameplay and rekindle nostalgic NES memories.
Billund, July 14, 2020: The LEGO Group today announced a LEGO® Nintendo Entertainment System™ (NES) Building Kit for adults, letting grown-up fans create their own NES console with LEGO bricks. The new kit, the latest product of the LEGO Group and Nintendo partnership, offers a brick-built NES model packed with realistic details, including the accompanying 1980’s style LEGO television set, so nostalgic gamers and LEGO fans can recreate their favorite Super Mario Bros.™ childhood experiences.
Today’s announcement will let adult fans take a trip down memory-lane by building a mechanically functional version of an all-time favourite console with LEGO bricks. The new NES Building Kit will include a controller with a connecting cable and plug and even an opening slot for the Game Pak with a locking feature. The console also comes with a buildable retro TV, featuring a flat 8-bit Mario figure on the scrolling screen. Fans can scan an included action brick with LEGO® Mario™ from the LEGO Super Mario Starter Course, so he reacts to on-screen enemies, obstacles and power-ups just as he would have in the iconic Super Mario Bros. game.
“Super Mario has been a cherished figure in the gaming world for over thirty years now,” said Maarten Simons, Creative Lead on LEGO Nintendo Entertainment System™, the LEGO Group. “Many adults still fondly remember that first time they saw Mario leap across the small screen, even if the graphics were a lot simpler than they are today. With the LEGO Nintendo Entertainment System, we’re letting them truly indulge in that nostalgia, recreating one of the most-loved consoles of all time so they can see the Super Mario from their childhoods once again – and even to share the experience of gaming in the 1980s with their own children.”
The LEGO Group and Nintendo announced their partnership earlier this year, bringing a fun-packed LEGO Super Mario universe to life through a Super Mario Starter Course set that exclusively features a LEGO Mario figure who displays a wide variety of instant reactions to movement, color and various action bricks. This entry point set was followed up on in May with a series of Power-Up Packs and in June with the announcement of a range of Expansion Sets and collectible Character Packs. All have been designed to build out the world of LEGO Super Mario, letting players unleash their creativity by building exactly the levels and challenges they want to see LEGO Mario and friends compete in.
This highly collectible NES building set is part of a range of inspirational LEGO models designed for discerning hobbyists, as they look for their next immersive challenge. The LEGO NES will be available exclusively from LEGO Retail Stores and LEGO.com from August 1st 2020. From 2021 it will be available also at other leading retailers around the world.
The full LEGO Super Mario product line also launches August 1st and will be available directly from LEGO Stores and www.LEGO.com as well as at leading retailers around the world.
The update was shared in a video posted by the LEGO Group and Nintendo earlier today and on the LEGO Super Mario website at www.LEGO.com/SuperMario.
Notes to Editors
Contacts
For more information, please contact: media@LEGO.com
For Nintendo media inquiries: Rich George, rgeorge@golin.com, Golin, 213-335-5554
About Nintendo
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.9 billion video games and more than 766 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.