That Is One Magic LEGO® Ideas Seinfeld Set

• New LEGO ® Ideas Seinfeld set celebrates the iconic sitcom created by Jerry Seinfeld and Larry David
• The set is revealed on the anniversary of the first episode of the iconic comedy show - July 5th 1989
• The LEGO Ideas set was designed by LEGO fan Brent Waller, from Brisbane, Australia and features Jerry’s flat, a stand-up stage and the five iconic characters

5th July 2021: Fans of classic 90s sitcom Seinfeld can now recreate some of the most iconic scenes from the series with the new LEGO® Ideas Seinfeld set from the LEGO Group. Featuring Jerry Seinfeld’s apartment, a buildable stage for the stand-up comic and a Festivus pole the set inspires builders to relive the most classic moments from the series.

The highly anticipated set was created by LEGO fan Brent Waller, from Brisbane, Australia, via his submission on the LEGO Ideas® platform, a LEGO initiative that takes new ideas that have been imagined and voted for by fans and turns them into reality.

So, whether you want to re-enact the Story of Festivus, the Wallet Scene or the Fix Up, the set’s intricate props and features transport you directly back to New York in the 90s, enabling you to create your very own Show About Nothing in brick form.

LEGO fan designer, Brent, who is the co-founder of a video games company, loved LEGO as a kid but was re-introduced to it as an adult and combined with his skill as a 3D artist he set about designing his own LEGO creations - including creating the Seinfeld set. Talking about the design, Brent said, “I loved Seinfeld in the 90s and recently re-watched them all. I thought it was a travesty that a LEGO Seinfeld set didn’t exist so I made an effort to resolve that and make the best rendition of Jerry's Apartment and the gang that I could. The biggest challenge was trying to cram as much detail from the show into the kitchen, all the cupboards, items in the cupboard and on the bench-tops. But I am very proud of how it turned out.”

Some of the instantly recognisable features include: the kitchen with buildable counter, fridge, microwave, oven and more; living room with a sofa; tables; an office; a buildable stage for stand-up comedian Jerry and a Festivus pole, collectively inspiring memories of comical moments from the show’s 180 episodes!

The set features 5 minifigures inspired by the iconic main characters and one notable postal worker from the show; Jerry Seinfeld, George Costanza, Cosmo Kramer, Elaine Benes and Newman are all included decked out in iconic 90s outfits.

Federico Begher, VP of Global Marketing at The LEGO Group commented, “The LEGO Ideas platform is a great way for fans to share their ideas with us and their passion for a particular theme. Not only did Brent have a personal desire to create this build, other fans agree and he gained the necessary 10,000 community votes needed for us to consider creating it into a product.

Seinfeld is a classic sit-com and a cultural icon that was huge in the 90s and still stands the test of time today. The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO and when we saw the concept we just knew we had to make it. I am so excited to see how this has been brought this to life in LEGO form and the attention to detail from the furniture to some of the minifigures accessories.”

LEGO® Ideas Seinfeld set is available for LEGO VIP members from 21st July and for all from LEGO Stores and Lego.com/Seinfeld from 1st August, 2021 at the recommended retail price of €79.99 / $79.99 / £69.99

---

About the LEGO Ideas platform

LEGO® Ideas offers fans the opportunity to submit their own brick creations with the chance to have their concept brought to life with the help of LEGO master designers and a share of the profits.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, part of Warner Bros. Global Brands and Experiences, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world.  WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

SEINFELD and all related characters and elements © & ™ Castle Rock Entertainment. (s21)