Build The Thrill in 2025: Everything to expect from the LEGO Group & Formula 1® partnership during the sport’s 75th season

LEGO F1 Build The Thrill On Track Activities

Billund, Denmark – February 27th, 2025: As Formula 1 begins its 75th anniversary season the LEGO Group and Formula 1 are lifting the lid on all their planned partnership experiences for 2025.

From exciting at-race activities, digital content and experiences both in retail and at LEGOLAND® Discovery Centers and LEGO® Discovery Centers globally, the 2025 Formula 1® Season will build the thrill for families and fans across an action-packed season.

With the second batch of the 2025 LEGO F1 product line available this Saturday (March 1st) and the final 2025 LEGO F1® Collectibles going on sale May 1st, the two brands can now reveal all the highly anticipated activities coming throughout the 2025 season at races and at home.

Federico Begher, Senior Vice President, New Businesses at the LEGO Group said: "We’re thrilled to kick off an incredibly exciting year for our collaboration with Formula 1. We have a wide range of immersive and creative experiences for fans and families to dive into throughout the entire year, and we can't wait to get started, as our products that ignite curiosity and foster a love of engineering and speed in builders of all ages hit shelves.”

Emily Prazer, Chief Commercial Officer at Formula 1, said: “This exciting collaboration with the LEGO Group keeps going from strength-to-strength and allows us to take the world of Formula 1 beyond the racetrack and directly into homes. These activities and experiences will allow fans to learn more about the intricacies of the sport through play and ignite a passion for racing for builders of all ages.”

At-race Experiences

Build the Thrill On Track activities

Fun experiences are coming to fans and families at 13* key Formula 1 races across 2025.

At the new LEGO Fan Zones, fans can enjoy:

  • Exclusive Make and Take builds
  • Photo opportunities
  • A chance to see the entire LEGO Group and F1® product range featuring all 10 F1 teams for the first time.

Pop-Up LEGO Stores
At 20* Formula 1® races throughout the 2025 season, the LEGO Pit Shops will give fans an opportunity to purchase the full product line featuring all ten F1® teams across LEGO Speed Champions, LEGO City, LEGO DUPLO® and LEGO Collectibles.

In-store Experiences
Select LEGO stores in EMEA, US, Canada, and China will offer racing-themed experiences, including:

  • A Racing Ramp play experience
  • A cool LEGO F1 poster giveaway
  • A free steering wheel building activity for kids to take home

Additionally, the LEGO Store in Leicester Square, London, will feature a racing-themed zone with F1 LEGO builds and play experiences, while in March, there will be a pop-up activation outside the LEGO Shanghai Shimao Store in China.

Experiences at LEGOLAND® Discovery Centers and LEGO® Discovery Centers
At all LEGOLAND Discovery Centers and LEGO Discovery Centers globally, fans can participate in exclusive LEGO Formula 1 themed events on select dates from March-June 2025. All ten F1® teams will come together for this unique experience packed full of activities and themed build experiences.

The events will help guests learn about the complex challenges F1® teams tackle during race weekends, as they get to build and race an epic car and experience other F1® inspired challenges. For more information on how to attend the events, fans can visit www.legolanddiscoverycenter.com

LEGO Magazine
In the March 2025 issue of LEGO Magazine, kids will get a two-page LEGO City racing boardgame activity focused on the LEGO Group & F1 product portfolio. In the July issue there will also be a 1-page LEGO F1 Collectible race cars activity

Online Experiences
There will be plenty of chances to celebrate the 2025 FORMULA 1 season on www.LEGO.com too, with a range of cool experiences and content, such as activities and articles for families to dive into and a LEGO F1 game on www.kids.LEGO.com/f1, which will put kids through their paces in a fun LEGO world, to test their racing skills.

LEGO.com Livestreams
The first in a series of livestreams will happen on March 1st at 16:00 CET/ 15:00 GMT/10:00 EST on www.LEGO.com/live/f1. Fans will hear about the product portfolio, learn about the experiences coming from the LEGO Group & F1 partnership in 2025, and find out about an exciting LEGO Insiders Only Sweepstake.

LEGO Play app
In the LEGO Play app, kids can dive into their passion and access creative tools to experiment, create and share with other F1 and LEGO fans.

All products in the LEGO Group and Formula 1 collection will be launching early 2025, with LEGO DUPLO and LEGO City already available, LEGO Speed Champions as of 1st March 2025 and LEGO Collectibles will be available from 1st May.

All products will be available from www.LEGO.com and in LEGO Stores worldwide.

Notes to Editor

*13 Key Races with LEGO Fan Zones

  • Shanghai, China
  • Suzuka, Japan
  • Imola, Italy
  • Montreal, Canada
  • Silverstone, UK
  • Spa, Belgium
  • Zandvoort, Netherlands
  • Monza, Italy
  • Austin, USA
  • Mexico City, Mexico
  • Las Vegas, USA
  • Lusail, Qatar
  • Yas Island, Abu Dhabi

*20 Pop-Up LEGO Stores

  • Shanghai, China
  • Suzuka, Japan
  • Sakhir, Bahrain
  • Jeddah, Saudi Arabia
  • Miami, USA
  • Imola, Italy
  • Barcelona, Spain
  • Montreal, Canada
  • Spielberg, Austria
  • Silverstone, UK
  • Spa, Belgium
  • Budapest, Hungary
  • Zandvoort, Netherlands
  • Monza, Italy
  • Baku, Azerbaijan
  • Austin, USA
  • Mexico City, Mexico
  • Las Vegas, USA
  • Lusail, Qatar
  • Yas Marina, Abu Dhabi

For more information, please contact: media@LEGO.com

Product Details

LEGO® DUPLO®:
LEGO DUPLO Town F1® Team Race Cars & Drivers

  • Age: 2+ years
  • Price: 44,99 EUR / 44,99 USD / 39,99 GBP
  • Pieces: 70
  • Product No.: 10445
  • Dimensions: The set measures over 6.5 in. (16 cm) high, 15 in. (38 cm) wide and 2.5 in. (6 cm) deep
  • Available now
  • Link: www.LEGO.com/F1

LEGO® City:
LEGO City F1® Williams Racing & Haas F1 Race Cars

  • Age: 4+ years
  • Price: 19,99 EUR / 19,99 USD / 17,99 GBP
  • Pieces: 92
  • Product No.: 60464
  • Dimensions: The set measures over 1 in. (3 cm) high, 4.5 in. (11 cm) long and 2 in. (5 cm) wide
  • Available now
  • Link: www.LEGO.com/F1

LEGO City F1® Grid with VCARB & Sauber Race Cars

  • Age: 6+ years
  • Price: 29,99 EUR / 29,99 USD / 24,99 GBP
  • Pieces: 313
  • Product No.: 60474
  • Dimensions: The set measures over 1.5 in. (3 cm) high, 5.5 in. (14 cm) long and 2 in. (5 cm) wide
  • Available: 1st March 2025
  • Link: www.LEGO.com/F1

LEGO City F1® Driver with McLaren Race Car

  • Age: 6+ years
  • Price: 12,99 EUR / 12,99 USD / 10,99 GBP
  • Pieces: 86
  • Product No.: 60442
  • Dimensions: The set measures over 1.5 in. (3 cm) high, 5.5 in. (14 cm) long and 2 in. (5 cm) wide
  • Available: 1st January 2025
  • Link: www.LEGO.com/F1

LEGO City F1® Pit Stop & Pit Crew with Ferrari Car

  • Age: 6+ years
  • Price: 29,99 EUR / 29,99 USD / 24,99 GBP
  • Pieces: 322
  • Product No.: 60443
  • Dimensions: The set measures over 3 in. (8 cm) high, 5.5 in. (14 cm) long and 2 in. (5 cm) wide
  • Available now
  • Link: www.LEGO.com/F1

LEGO City F1® Garage & Mercedes-AMG & Alpine Cars

  • Age: 7+ years
  • Price: 79,99 EUR / 79,99 USD / 69,99 GBP
  • Pieces: 678
  • Product No.: 60444
  • Dimensions: The set measures over 2.5 in. (7 cm) high, 18 in. (46 cm) long and 6.5 in. (17 cm) wide
  • Available now
  • Link: www.LEGO.com/F1

LEGO City F1® Truck with RB20 & AMR24 F1 Cars

  • Age: 8+ years
  • Price: 99,99 EUR / 99,99 USD / 89,99 GBP
  • Pieces: 1,086
  • Product No.: 60445
  • Dimensions: The set measures over 3.5 in. (9 cm) high, 17.5 in. (44 cm) long and 2.5 in. (7 cm) wide
  • Available now
  • Link: www.LEGO.com/F1

LEGO® Speed Champions:
LEGO Speed Champions Ferrari SF-24 F1® Race Car

  • Age: 10+ years
  • Price: 26,99 EUR / 26,99 USD / 22,99 GBP
  • Pieces: 275
  • Product No.: 77242
  • Dimensions: The set measures over 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (7 cm) wide
  • Pre-order in select regions: 21st November 2024
  • Available: 1st March 2025
  • Link: www.LEGO.com/F1

LEGO Speed Champions Oracle Red Bull Racing RB20 F1® Race Car

  • Age: 18+ years
  • Price: 26,99 EUR / 26,99 USD / 22,99 GBP
  • Pieces: 251
  • Product No.: 77243
  • Dimensions: The set measures over 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (7 cm) wide
  • Pre-order: 21st November 2024
  • Available: 1st March 2025
  • Link: www.LEGO.com/F1

LEGO Speed Champions Mercedes-AMG PETRONAS W15 F1® Race Car

  • Age: 10+ years
  • Price: 26,99 EUR / 26,99 USD / 22,99 GBP
  • Pieces: 267
  • Product No.: 77244
  • Dimensions: The set measures over 1 in. (2 cm) high, 8 in. (20 cm) long and 3 in. (8 cm) wide
  • Pre-order in select regions: 21st November 2024
  • Available: 1st March 2025
  • Link: www.LEGO.com/F1

LEGO Speed Champions Aston Martin Aramco F1® AMR24 Race Car

  • Age: 10+ years
  • Price: 26,99 EUR / 26,99 USD / 22,99 GBP
  • Pieces: 269
  • Product No.: 77245
  • Dimensions: The set measures over 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (7 cm) wide
  • Pre-order in select regions: 21st November 2024
  • Available: 1st March 2025
  • Link: www.LEGO.com/F1

LEGO Speed Champions Visa Cash App VCARB 01 F1® Race Car

  • Age: 18+ years
  • Price: 26,99 EUR / 26,99 USD / 22,99 GBP
  • Pieces: 248
  • Product No.: 77246
  • Dimensions: The set measures over 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (8 cm) wide
  • Pre-order in select regions: 21st November 2024
  • Available: 1st March 2025
  • Link: www.LEGO.com/F1

LEGO Speed Champions KICK Sauber F1® Team C44 Race Car

  • Age: 10+ years
  • Price: 26,99 EUR / 26,99 USD / 22,99 GBP
  • Pieces: 259
  • Product No.: 77247
  • Dimensions: The set measures over 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (7 cm) wide
  • Pre-order in select region: 21st November 2024
  • Available: 1st March 2025
  • Link: www.LEGO.com/F1

LEGO Speed Champions BWT Alpine F1® Team A524 Race Car

  • Age: 10+ years
  • Price: 26,99 EUR / 26,99 USD / 22,99 GBP
  • Pieces: 258
  • Product No.: 77248
  • Dimensions: The set measures over 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (7 cm) wide
  • Pre-order in select regions: 21st November 2024
  • Available: 1st March 2025
  • Link: www.LEGO.com/F1

LEGO Speed Champions Williams Racing FW46 F1® Race Car

  • Age: 10+ years
  • Price: 26,99 EUR / 26,99 USD / 22,99 GBP
  • Pieces: 263
  • Product No.: 77249
  • Dimensions: The set measures over 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (8 cm) wide
  • Pre-Order: 21st November 2024
  • Available: 1st March 2025
  • Link: www.LEGO.com/F1

LEGO Speed Champions MoneyGram Haas F1® Team VF-24 Race Car

  • Age: 10+ years
  • Price: 26,99 EUR / 26,99 USD / 22,99 GBP
  • Pieces: 242
  • Product No.: 77250
  • Dimensions: The set measures over 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (7 cm) wide
  • Pre-order in select region: 21st November 2024
  • Available: 1st March 2025
  • Link: www.LEGO.com/F1

LEGO Speed Champions McLaren MCL38 F1® Team Race Car

  • Age: 10+ years
  • Price: 26,99 EUR / 26,99 USD / 22,99 GBP
  • Pieces: 269
  • Product No.: 77251
  • Dimensions: The set measures over 1.5 in. (4 cm) high, 8 in. (20 cm) long and 3 in. (7 cm) wide
  • Pre-order in select regions: 21st November 2024
  • Available: 1st March 2025
  • Link: www.LEGO.com/F1

LEGO® Collectibles:
LEGO F1® Collectible Race Cars

  • Age: 6+ years
  • Price: 3,99 EUR / 4,99 USD / 3,49 GBP
  • Pieces: 29
  • Product No.: 71049
  • Available: 1st May 2025
  • Link: www.LEGO.com/F1

About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.  The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.

For more information: www.LEGO.com

About Formula 1® Group
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLYVK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.