DA-DUM, DA-DUM, DA-DUM...It's Time To Go Back Into the Water With the New LEGO Ideas JAWS Set

LEGO Icons JAWS Set Film
  • New 1497-piece LEGO set based on the 1975 summer blockbuster JAWS was
    designed by a LEGO fan and features characters Martin Brody, Matt
    Hooper and Sam Quint as minifigures, aboard the Orca boat – plus the
    shark
  • To celebrate the launch, the LEGO Group have created “JAWS…in a
    Jiffy,” a 90-sec LEGO brick re-telling of the iconic movie. Watch here
  • The first ever “brick-buster” mini-film is being released on 4th July
    in homage to the original movie theatrical release date, and features
    a surprise LEGO minifigure cameo

4th July 2024: Today the LEGO Group unveils the LEGO® Ideas JAWS set, a brick-built diorama commemorating the infamous 1975 blockbuster movie “JAWS,” from Universal Pictures and Amblin Entertainment. To celebrate the launch, the LEGO Group, in partnership with Universal Products & Experiences, has created the first ever summer “brick-buster” mini-film, “JAWS…in a Jiffy,” a playful recreation of this iconic summer blockbuster movie – told in just 90-secs. The film features all the favourite scenes, plus a surprise minifigure reveal at the end, featuring award-winning director Steven Spielberg behind the clapperboard. Fans can watch the film here.

The LEGO Ideas JAWS set is a meticulously designed recreation of one of the most famous scenes from the movie, allowing fans to relive the suspense and excitement of Spielberg's masterpiece in brick form. Originally conceived by LEGO fan Johnny Campbell, via the LEGO Ideas community platform, the 1497-piece set captures key elements and characters from the film in LEGO minifigure form – including Police Chief Martin Brody, marine biologist Matt Hooper and sailor Sam Quint. The set also features the iconic Orca boat, with a detailed cabin with a removable roof, an adjustable boom and rigging, plus lots of recognisable accessories, such as a revolver, compass, fishing rod, harpoon, spear, and the yellow barrels that were pivotal to the movie plot.

The set can either be placed on a brick-built seawater base with the JAWS LEGO shark model attacking the Orca boat. Also attached is a printed tile with Chief Brody’s famous line (“You’re gonna need a bigger boat”) to the base to complete this nostalgic and playful centerpiece. Alternatively, the Shark can be displayed separately from the boat, on its own stand.

Speaking about how he approached the design for the set, fan designer Johnny Campbell, reveals: "JAWS is my favourite movie of all-time, so I really wanted to recreate it in LEGO bricks. LEGO building has always been a part of my life in some shape or form but in order to get all of the finer details, I actually freeze-framed JAWS as I watched it so that I could catch a glimpse of the finer details taking notes as I went along. It is just mind-blowing that my design is now an official LEGO set. I can't wait to stand in a LEGO shop looking at the shelves and seeing a set that I have been involved with and watching someone buying it. It’s every LEGO fan’s dream!”

The LEGO® Idea JAWS set is available for LEGO Insiders from 3rd August 2024 and for all from 6th August 2024 priced at €149.99 / £129.99/ $149.99 from www.LEGO.com/JAWS and LEGO Stores.

LEGO Ideas JAWS set

Notes to Editor

Product Information:
Age: 18+
RRP: 149.99€ / 149.99$ / 129.99£
Pieces: 1497 pieces
Product No.: 21350
Dimensions:
L: 3.8cm/ 1.5 inches
W: 4.8cm/ 1.9 inches
D: 7.5cm/ 2.9 inches

LEGO Insiders: 3rd August 2024
All: 6th August
Link: www.LEGO.com/JAWS

About the LEGO Group  
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com

About the LEGO Ideas platform
LEGO® Ideas offers fans the opportunity to submit their own brick creations with the chance to have their concept brought to life with the help of LEGO master designers and a share of the profits. Find out more at www.ideas.LEGO.com.

About JAWS
Directed by Academy Award® winner Steven Spielberg, JAWS set the standard for edge-of-your-seat suspense, quickly becoming a cultural phenomenon and forever changing the movie industry. When the seaside community of Amity finds itself under attack by a dangerous great white shark, the town’s chief of police (Roy Scheider), a young marine biologist (Richard Dreyfuss) and a grizzled shark hunter (Robert Shaw) embark on a desperate quest to destroy the beast before it strikes again. Featuring an unforgettable score that evokes pure terror, JAWS remains one of the most influential and gripping adventures in motion picture history. JAWS will celebrate its 50th anniversary in 2025.

About UNIVERSAL PRODUCTS & EXPERIENCES
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.