VP, LEGO® Brand Retail Stores Americas & EMEA

Job Description

The Vice President, LEGO® Brand Retail Stores Americas & EMEA is responsible for profitable and sustainable sales growth by delivering a world-class, premium branded in-store experience in LEGO® branded stores across Americas and EMEA, while enabling employees to grow and operate at their very best. This includes delivering commercial targets that enable future investment in the LEGO® brand, as well as working laterally across supporting functions and business areas to drive operational improvements, elevate experiential retailing and bring the brand strategy to life.

This is a unique opportunity to have proximity to our fans, shoppers and amazing store staff, whilst also influencing organisational strategy and elevating our corporate decision-making!

Play your part in our team succeeding!

This person will contribute to the strategic direction of LEGO® Retail overall (online, offline and supporting functions), which informs and supports the broader LEGO® Group strategy. The leader in this role will develop and represent a coherent vision for branded stores and foster collaboration between functions in their area, across LEGO® Retail, and all other functions, in a way that optimises the impact of all touchpoints across the LEGO® Group ecosystem.

This leader will report into the Head of LEGO® Retail and manage a leadership team of ~8, with a broader stores team of ~4,600.

Core responsibilities:

• Store Operations, in-store experience and productivity

  • Elevate team standards and challenge status quo

  • Use consumer perspective and insights to successfully anticipate and respond to the needs of guests and shoppers

• Retail excellence: Ensure that LEGO® Branded stores are supported with data-driven, objective insights and process improvements that help to improve store productivity.

• Retail Training: Leverage professional expertise for the benefit of the broader organisation – in terms of performance, development and disseminating knowledge.

• Strategic orientation: Set long-term direction that shapes functional plans for LEGO® Branded stores. Identifies opportunities to further develop LEGO® Branded stores across Americas and EMEA, driving consistency in both execution and experience.

• Enterprise leadership: As a member of the LEGO® Retail Leadership team, contribute to the overall strategic direction and performance of LEGO® retail, including talent development and building a shopper-obsessed, omnichannel culture/attitude.

• Effective communication: Clearly articulate organisational strategy and help the LEGO® Branded stores organisation to connect their contributions together between region, and with the wider company plans.

• Team leadership: Build high performing teams that learn from each other, succeed together and operate as One Team.

• Commercial orientation and delivery: Delivers the LEGO® Branded Retail growth plan, as well as optimises store profitability. Ensures high performance by focusing on excellence in execution, delivering sustainable results, and constant improvement in service of the shopper.

• Collaboration: Develop strong working relationships with local and global teams.

Do you have what it takes?

• Proven retail store operations and general retail management experience, plus a strong understanding of contemporary retail management and tools and POS systems

• Passion for experiential and branded retail experience

• Holistic understanding of a retail eco-system to include, but not limited to: in store experience, real estate, omnichannel and e-commerce experience, distribution networks, employment law etc.

• Proven commercial delivery, with demonstrable ability to drive strong results, move major initiatives forward and deliver top and bottom line impact

• Strong experience in setting clear strategic visions and team direction, as well as influencing and shaping corporate strategy beyond own area

• Outstanding communication skills that drive clear understanding at all levels, and enable effective corporate decision-making. Excellence in senior stakeholder management and diplomacy and ability to build strong, collaborative relationships.

• Demonstrable experience in leading and developing a diverse, high-performing team; fostering collaboration across teams and countries, building talent pipelines and developing a culture of accountability and clear purpose

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.