Vice President– Commerce & Digital (Our LEGO Agency)
- Location
- Billund, Denmark
- Copenhagen, Denmark
- Job ID
- 0000017977
- Category
- Creative & Design
Job Description
Are you a digital content and commerce / retail Agency leader? Are you passionate about providing magical content and experiences to our global consumers through Our LEGO Agency?
We are looking for a natural innovator and a commerce, digital expert to step into our exciting Vice President for Commerce & Digital role! You will add some magic to our content model, so we can both reach and entertain even more kids and grown-up kids with our wonderful stories, products and experiences, in the most impactful way for the modern media world.
This is an incredible opportunity for a seasoned digital & commerce agency leader with deep strategic and operational experience, to drive the organisation wide ambition for world class digital and commerce content and experiences for the LEGO Brand.
You will be highly qualified and credible in digital content and new media and will help us achieve our articulated marketing transformation goals for the content model, with an emphasis on; retail, shopper (ie. Commerce) and digital / data driven content. You will partner closely with the new global marketing Markets & Channels organisation, as well as our Product Marketing Development (PMD) organisation, and bring your deep digital and retail/commerce content expertise to the LEGO Agency's leadership team.
Core responsibilities:
Lead the newly created and expanded Commerce team in OLA (Our LEGO Agency) globally
Lead the development of our commerce content including shopper communication, retail channels branded and 3rd party (including .com and bricks and mortar), e-commerce, BDLR (building direct and long-lasting relationships) and CRM/membership
Team leadership of up to 100 people (approx.) in OLA across Denmark, Singapore, Boston and London
Thought leadership across the MVC, with a focus on digital content, e-commerce, retail experience and data driven dynamic content
Be the expert in the agency leadership team for digital content strategy and operations including technology enablement and act as an inspiring leader who can upskill OLA in this space
Marketing transformation- give major contribution to both the short and long-term visions for content models in partnership with other leaders
Responsible for implementing the dynamic, data driven content model within OLA
Consolidate and build an extraordinary creative commerce operation within OLA that has digital at the centre and concept to consumer globally, in multiple locations (aka OLA Commerce)
Act as a senior partner, building a great relationship with the commercial organisation, including leaders in the LEGO Retail world
Do you have what it takes?
A proven digital content & commerce/retail Agency leader and or brand practitioner with very deep experience leading all disciplines and teams, including end to end strategy, creative and production
An innovator who is very strong both strategically and operationally – having lead large, integrated teams producing excellent creative work
A deep knowledge and experience with digital platforms and technology (DACM) including social. May include but not limited to Google Ads, CRM software, email marketing software, social media platforms YT, Tik Tok
Led digital content transformations and operations for a brand / business
Have a passion for creativity and creative solutions and have built great partnerships with creative leaders
Inclusive by nature and believe that diversity is a superpower
Experience presenting to and influencing senior leaders with transformative ideas and processes
Experience with agency financial and cost management
Nice to have:
AI / automation experience
Global vs specific market
Media or platform experience
DACM platforms and implementation of new systems
#LI-ED1
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
