Senior Trade Marketing Manager

Job Description

Join us on an exciting journey to elevate trade planning and execution while accelerating business growth for the LEGO® brand across Western Europe (WE) markets!

Core Responsibilities:

• Drive Global Retail Shopper Campaigns: Collaborate with global marketing teams and local BUs in WE and other regions (AMS, CEEMA, APAC). Represent WE in campaign development.
• Translate Strategy to Action: Partner with the WE Trade Marketing Director to align global strategy with regional trade priorities and channel strategies.
• Build Impactful Campaigns: Develop regional and BU-specific campaigns/toolkits tailored to ICPs and local opportunities.
• Deliver Omni-Channel Excellence: Lead regional retail calendars, path-to-purchase guidelines, and messaging across retail ecosystems in partnership with Shopper Operations.
• Collaborate for Success: Work with Regional Commercial Development, eCommerce COE, and BU teams to complete engaging retail activations, driving online and in-store sales.
• Champion Shopper Insights: Advocate for WE shopper insights to global marketing teams, influencing Retail Shopper Marketing (RSM) strategies.
• Lead Strategic Workstreams: Handle planning, budget, and creative outputs with the internal regional agency (OLA EMEA).
• Drive Innovation: Lead all aspects of bundle strategy, process efficiency, and material innovation across EMEA.
• Cultivate Partnerships: Build collaborative relationships with colleagues, markets, and agencies, staying ahead of trends and integrating retail marketing innovations.
• Evaluate and Optimize: Conduct post-campaign evaluations, analyze market trends, and adapt strategies based on shopper insights and efficiency tracking.

Play your part in our team succeeding!

As Senior Trade Marketing Manager, you’ll craft and deliver the regional trade marketing strategy for WE. By working across global, regional, and local teams, you’ll ensure outstanding execution at retailers, both online and in-store.

WE Trade Marketing drives collaboration between central marketing and local BUs to align strategies with shopper insights and commercial opportunities. We act as the voice of retailers and their shoppers, ensuring campaigns influence purchasing behavior and improve the shopping experience.

Do you have what it takes?

• Proven success in trade, shopper, retail marketing, or eCommerce roles, ideally in a high-impact consumer goods company.
• Shopper-centric mentality with experience driving conversion on retailer eCommerce platforms.
• Expertise in the shopper journey and path-to-purchase optimization.
• Creative, results-driven self-starter with excellent critical thinking skills.
• Strong collaborator and communicator, capable of influencing diverse stakeholders in a matrixed environment.
• Ability to simplify complex ideas, connect insights, and develop actionable strategies.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.