Senior Marketing Manager-China and APAC

Job Description

Are you a passionate expert in marketing field who would love to help shape, further develop and amplify one of the world’s most beloved family brands?

Here's an excellent job opportunity for you to bring your passion and drive to deliver the most epic and immersive LEGO® brand experiences for families with children 2-12 visiting the LEGOLAND® parks and discovery centers. Bring FUN and PLAY to the millions of guests across the world!

No relocation assistance is offered for this position.

Play your part in our team succeeding

The Merlin Partnership team is part of the Global and Marketing Development division in the LEGO Group, overall responsibility is to drive the strategic partnership between our group and Merlin Entertainments.

Our purpose is to leverage synergies and build consistent and connected experiences across LEGOLAND attractions and The LEGO Group. In this role you will be a part of the team responsible for brand, marketing and innovation within Merlin partnership team.

Merlin Entertainments is the second largest theme park operator in the world. Among others, the group owns and operates 10 LEGOLAND Parks, 25 indoor LEGOLAND Discovery Centers, 9 LEGOLAND Hotels and 4 LEGOLAND Water Parks with more than 17 million guests a year.

Core Responsibilities

•Develop global go-to-market strategy and Joint marketing plans that are aligned with overall LEGO priorities and Merlin ambitions

•Support the opening of the LEGOLAND Shanghai 2025 and the integration between the local Merlin team and the LEGO marketing teams in China and APAC. Ensure strong connected ecosystem, CRM platforms and wider digital integration

•Own and lead the integration of key franchises/passion points and ensure they are brought to life in parks and discovery centers in a consistent and connected way

•Be the point of contact for global, regional and local Merlin marketing teams and support their marketing planning across owned, earned, shared and paid channels

•Represent Merlin Entertainments towards the wider LEGO organization and global marketing teams. Help unleash the full potential of the parks and discovery centers within the wider LEGO ecosystem

•Support brand stewardship team and be an integrated part of the Merlin Partnership marketing team

Do you have what it takes?

•Validated experience from a top tier global brand company

•Strong marketing and brand skills with strong proven record of building brands

•Collaborative with demonstrated ability to navigate a sophisticated people network and cultures

 •Great teammate and high degree of personal integrity.

•Strong communication skills

•Ability to balance global direction and localized approach.

•Proficient in both English and Chinese

#LI-SZ

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.