Senior Manager - Global Brand Insights

Job Description

The LEGO Group is on a progressive voyage to become a more brand-led organization, placing consumers and their perceptions of the LEGO® brand at the heart of everything we do. The outstanding Global Insights (GI) team plays a crucial role in this mission by uncovering the "why" behind consumer behavior – by exploring what drives their actions and how they connect with the LEGO® brand.

We truly believe that data-driven insights are important to building a powerful and resonant brand. To support this vision, we are looking for an experienced Senior Insight Manager to join our team.

Role Overview:

The Senior Insight Manager for Brand Equity Tracking will play a key role in driving our understanding of how we can grow among adults. This role is responsible for setting up, crafting, and handling the brand equity tracking study. Converting data into compelling narratives and actionable recommendations. In close collaboration with the Global Brand Development team. The resulting insights will play a key role in driving the transformation into a brand-led organization and, ultimately, brand growth.

This platform will integrate into a comprehensive brand tracking system spanning diverse audiences and markets. Building on our premier tracking system developed over the past year. This is an exciting opportunity to improve our ability to understand and engage the growing adult consumer base.

Key Responsibilities

• Provide strategic direction and drive innovation for the tracking platform, crafting a cohesive brand insights agenda across multiple platforms
• Stay closely connected to key brand challenges and opportunities, ensuring the program delivers actionable insights that drive impact.
• Collaborate within the Data Platforms team to integrate insights, data, and analytics into decision-making processes across the organization.
• Partner with GI's Business Partners and Centers of Excellence teams to influence strategic business decisions with a dedicated focus on the LEGO® Brand.
• Foster a true partnership with external research vendors through co-creation, shared ownership, and seamless collaboration.

Play your part in our team succeeding!

Global Insights is an organization that is core to the success of the LEGO Group. We partner with business areas to ensure insight led decision making. In doing so. We foster an insight led organization that demonstrates a single source of truth to drive commercial impact. We are consumer and shopper obsessed. And we seek to deliver relevant and meaningful insights that strengthen demand creation, drive commercial impact, and help innovate for the future.

GI is on an exciting journey as we have changed to a new structure comprised of 3 important teams: Business Partnering, Centers of Excellence, and Enablers. This Senior Manager role sits within the Enablers team – specifically within Data Platforms in a dedicated Brand Tracking team. The Data Platforms team drives consumer and shopper focused data and insight platforms such as MDS, BEAT, NPS, NPD, and CGT – all of which are data platforms that influence ongoing performance evaluation and actioning as well as 2 Global important metrics (Active Consumer Base and NPS). As such, this team “has influence on every employee at the LEGO Group.”

The team is based in Billund, Denmark offering an exciting, inspiring, and flexible work environment – and a little fun play as well!

Do you have what it takes?

The preferred candidate has worked with brand research and now want to take this to the next level and truly impact the strategic direction for one of the strongest brands in the world. Extensive validated experience in managing larger research tracking programs with a track record of translating insights into business results, with skills fully proficient and comfortable with data sense making and data visualization.

• Master’s Degree preferred - coupled with 10+ years’ relevant experience in a business environment and international approach.
• Excellent collaborator with ability to work across different areas and with different teams.
• Big picture and critical thinker with the ability to set strategic direction.
• Self-starter, self-motivated and thrives within ambiguity who can manage multiple initiatives from beginning to end with minimal supervision.
• This position is part of a distributed team and therefore will require some flexibility in working hours but will require minimal travel.
• Strong English communication skills (Written & Oral).

Please Note: No relocation assistance is offered for this position.

If you require any reasonable accommodations or adjustments throughout the application process, please let us know. We will work with you to meet your needs.

#LI-JT1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.