Senior Brand Manager

Job Description

Are you energized to deliver impactful marketing strategies to help ignite the love for LEGO® products in the hearts of kids and adults for LEGO Korea?
 

Join us on an exciting journey to drive the LEGO Group's brand growth to reach out to millions of children!
 

This role is based in Korea and no relocation assistance is offered for this position.

 

Core Responsibilities:

• Leadership to drive key older kids franchises for LEGO Korea with product passion and experience, and consumer and shopper centric mentality.
• Experience and ability to lead, partner with and influence various functions (Global Marketing, Sales Team, Operations Team, etc.) to enhance the impact of franchises.
• Develop franchise growth and GTM opportunities with strong consumer insights and be responsible for the Franchise budgets.
• Evaluate performance on key campaigns, share takeaways and best practices with BU and Global partners. Provide timely post campaign reporting ensuring findings are actively applied to future activities to improve marketing return on investment.
• Strong collaboration with internal and external partners including creative agency and cross-functional teams like Digital, PR, Events and Retail.
  
   

Play your part in our team succeeding
 

This role is in South Korea business unit and part of the APAC market group. The overall focus is to accelerate business growth via recruiting kids and adults, improving the brand understanding, and enhancing our footprint across physical & online retail channels.
 

This role is part of the BU marketing organization (total 13 people), which includes; Brand Marketing, Digital Marketing, Trade Marketing, PR & Events – all reporting to the Marketing Director for the BU. The team is highly collaborative, dynamic and energetic, living the values and behaviours of the LEGO Group.

 

Do you have what it takes?

• Strong marketing experience preferably in FMCG/ Lifestyle/ Sports/ Fashion/ Novelty Retail/ Snacks & Beverage industry.
• Experiences in working with agencies, creating and leading large scale integrated marketing campaigns across Digital/ Social/ eComm/ Retail, and partnerships.
• Strong project management skills; experience working in a very fast paced environment while maintaining attention to detail.
• Energetic and self-starter, able to work as part of a team and also as an individual.
• Strong verbal and written communication skills in both Korean (Business level proficiency) and English language to collaborate with colleagues globally.

#LI-SW

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.