Job Description

Does bringing LEGO® Play to gaming and gamers to LEGO® Play sounds energizing?!

If you're ready to embark on an entrepreneurial journey and establish a pivotal role in digital gaming, market research, and insights driven by data, this position is perfect for you!

Core Responsibilities

• Lead market research insights in LEGO® GAME in close collaboration with internal and external partners
• Facilitate our Play-tests set-up in Billund and globally supporting to innovative new games in close collaboration with game designers and producers
• Support new game innovations idea generation with market insights and be part of idea generation
• Lead campaign and launch insight before, during and after go-to-market
• Be a sparing partner on all research for LEGO® GAME across game development, marketing and operation
• Lead our gaming well-being initiative in close collaboration with partner

Play your part in our team succeeding

The Analytics and Insights function is a well-established domain across The LEGO Group, offering access to numerous sparring partners. However, in the realm of digital gaming and experiences, this is a relatively new focus area, just two years old. While data has long informed how the LEGO Group and its partners bring digital games to market, shifting market dynamics make understanding player preferences and industry trends a continuously exciting challenge. Our goal is to sharpen our ability to seize emerging opportunities and adapt to trends in the gaming landscape.

This role will guide teams across the LEGO® GAME organization—spanning development, tech, commercial, and marketing functions—by leveraging research and insights as foundational tools. Responsibilities include overseeing research headlines and industry trends to advise senior stakeholders, as well as diving into player experiences for meaningful dialogues with development and commercial teams.

As part of a newly formed operations team, you’ll independently drive initiatives, balancing strategy and value for players and stakeholders while aligning with the broader LEGO GAME vision.

Do you have what it takes?

The ideal candidate holds proven working and/or educational experience within Statistics, Business, Research, Gaming; and within relevant fields around research, data, analytics and insights for digitally products or experiences.

Moreover, confidence in using Power BI, Tableau or other front-end visualization tools will be an advantage. Same, cross culture understanding of working with global colleagues and partners across multiple time zones.

As a person, we expect you to demonstrate:

• Deep interest in the digital landscape trends and KPI performance indicators.
• Being skilled in crafting and communicating crisp and short storylines to executive level people.
• Well-rounded in managing stakeholders internal and externally with facts and data; with a collaborative approach.
• Ability of thinking on your feet in meetings with many stakeholders and always keeping things simple and focused.
• Strong project management and stakeholder engagement skills.
• Positive can-do attitude and always chasing solutions that benefits the team, willingness to learn independently and adapt role.
• A high level of learning agility- where you can pick things up and learn quickly on your own with a determination to deliver results.
• Fluent English skills, both verbal and written
• Willingness to travel 10 days a year

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.