Program Manager (Incentives), GAME Creators

Job Description

What if you could design innovative challenges and rewards that ignite the passion of a global creator community? How would it feel to shape incentive programs that not only engage but inspire the next generation of LEGO® builders and gamers?

As the Program Manager (Incentives) at LEGO Games, you’ll lead the charge in developing strategic challenges and reward systems that amplify creator engagement and drive success within the LEGO ecosystem. Join us to create impactful, gamified experiences that make a real difference!

Core Responsibilities

As a Program Manager in the LEGO GAME division, you will focus on designing and delivering strategic challenges, missions, and incentive programs to inspire and engage our global creator community. Reporting to the Program Lead, your responsibilities include:

• Design and implement challenges, missions, and reward programs to drive creator engagement.

• Lead the end-to-end management of incentive programs, aligning them with business goals and creator needs.

• Define success metrics, analyze program outcomes, and optimize for greater impact.

• Establish strategic partnerships with external partners to amplify incentive program impact.

• Collaborate with marketing, product, and operations teams to promote and implement initiatives.

• Monitor industry trends and best practices in gamification and creator incentives, ensuring clear communication with creators.

Play your part in our team succeeding

The LEGO Games team is responsible for all game products across the LEGO Group. It is our ambition to demonstrate that games based on the LEGO Idea can be the most fun, creative and collaborative, while being safe. Developed for everyone and loved by children. We use gaming as a way to explore new digital play and at the same time want to enable our fans to do the same.

Please note: This is a position based in Copenhagen, Denmark. Our flexible working model allows employees to work 2 days/week from home (3 days in the office). Relocation support is not offered for this role.

Do you have what it takes?

• Experience designing and managing incentive programs, focusing on gamification and creator engagement.

• Strong understanding of motivational drivers for creators and effective reward systems.

• Proven ability to strategically plan, scale programs, and align them with business goals.

• Expertise in non-monetary incentives, digital badges, and managing external partnerships.

• Excellent communication and partner management skills for engaging creators and teams.

• Analytical and creative problem-solving approach to track performance and optimize initiatives.

Build your career brick by brick at the LEGO Group.

“Do you want to create excitement and expand player value based on the LEGO Ecosystem? Then join us on our playful mission to inspire and develop the builders and players of tomorrow!"

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We wanted to let you know that we will be pausing our recruitment activities during the holiday season. This means that this process will resume in January 2025.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.