LEGO Branded Channel Retail Marketing Manager

Job Description

Are you interested in joining an exciting journey to build our brand together by delivering the ultimate brand experience through LEGO® Store?

Working with us gives you a great opportunity to drive the business by leading the retail marketing and building up a unique and engaging retail experience to our shopper and consumer in our LEGO stores.

Core Responsibilities

• Report to the LEGO Brand Retail Channel director, this role is expected to lead, plan and implement audience-first driven campaign plan for LEGO Store including annual retail marketing plan, instore merchandising, promotions and instore activities based on seasonal, product launch and unique occasions aligned with company’s annual plan.

• Support new store openings and store refits by participating as a project team member for such projects and looking after store designs, fixtures, and installations.

• Work closely with internal functions (i.e., marketing team/operations team) and external partners (i.e., LCS partners, IP partners, vendors) to get full alignment on the marketing campaigns and utilising the local, regional and global resources.

• Pro-actively manage key assets to LBR channel (i.e., GWPs, Makes and Takes, LEGO Extended Lines) ensuring optimal usage

• Deliver effective and seamless communication with our external partners ensuring all the retail marketing activities are performed as planned.

Play your part in our team succeeding !

“Branded channel business (LEGO Certified Stores/Merlin) plays a critical role in the LEGO group to deliver inspirational experiences to shoppers and consumers.  It is also a strategically important channel to grow our business in terms of both commercial performance and further brand building in Australia & New Zealand.  Our ambition is to build uniquely branded retail experiences and deliver our strong brand value to shoppers and consumers.  You will lead the development of unique and powerful experiences in the LEGO store by collaborating with external partners and internal stakeholders.

Do you have what it takes

• Bachelor’s degree in a Marketing related field or equivalent working experience.

• Minimum 5+ years of related experience of retail marketing/trade marketing/shopper marketing in the consumer/branded products.

• The ideal candidate will not only possess marketing field experience but general knowledge of retail business and sales.

• Proactive, self-driving and strong leadership skills to drive the business agenda.

• Highly organized and detail focused with the ability to multi-task.

• Ability to build strong relationships with cross-functional stakeholders and external partners by creating collaborating environment.

• Strong interpersonal and written/spoken communication skills in English.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.