Director, U.S. Earned & Events

Job Description

Are you ready to create some of the world’s most innovative and imaginative products?

As a leader in this role, you'll shape the narrative and bring fresh, untold stories to life in exciting new ways!

Core Responsibilities

• Drive U.S. Earned & Events strategy and execution

• Build Earned & Events programs and campaigns that drive business impact and measurable action

• Develop new and innovative approaches to telling the LEGO Group’s story in the U.S. to key audiences

• Translate U.S. business needs into narratives in collaboration with broader marketing team

• Lead campaign / seasonal planning process and integration with key partners

• Manage Earned & Events agency resources and overall performance

• Serve as key point-of-contact and collaborate cross-functionally with channel teams (including Global Social and Global M&C [Influencers, Newsroom])

Play your part in our team succeeding

The Earned & Events team plays a critical role within our U.S. Marketing organization, shaping and telling the company’s story to the audiences that matter most. The Director, U.S. Earned and Events leads and collaborates with a team of experts who build creative, strategic and actionable earned media campaigns / executions and event experiences to deliver long-term brand love and business growth.

Do you have what it takes?

• Previous PR / communications experience inside a large, global consumer brand

• Experience managing and producing large-scale consumer events / activations

• Demonstrable skill in influencer strategy, management and activation

• PR agency / partner management experience and demonstrable experience overseeing operational budgets in excess of $5 million annually

• Proven experience in launching consumer products, with a strong passion for driving innovative and comprehensive campaigns

• Strong people management capabilities; history of growing and advancing team members

• “Player-coach” mentality and tools; ability to both lead and challenge the team strategically, while also implementing the plan at a tactical level

• Creative problem solver; finds the positive in the most challenging of circumstances

• Previous experience both within an agency and consumer packaged goods brand preferred

• Previous experience working with / within a global marketing organization strongly recommended

• Demonstrable skill in navigating and delivering against “stretch goals” in complex organizational structures, a plus!

Additional details on this position

• The salary for this position has a range of $151,100 - $226,700 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.

• This position will initially be based at 10 St. James Street in Boston, before moving to a new office location at 1001 Boylston Street by mid-2025. Our hiring teams will discuss this with you during the interview stages.

• Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

#LI-SW2

#LI-Hybrid

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
 
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
                                                                                                                                             
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.