Director Digital Content Integration

Job Description

Are you driven by transforming digital ecosystems and building meaningful brand connections? Do you thrive at the intersection of strategy, creativity, and partner management?

Join us as Director of Digital Content Integration in Our LEGO® Agency organization and lead the charge in unifying digital content across a vast ecosystem, driving brand love, community engagement, and commercial success. Be the strategic force that elevates our content and amplifies its impact!

Core Responsibilities

• Act as an operational orchestrator, working with creative, strategy, analytics, and production leads to drive digital content integration across platforms for maximum impact.

• Focus on digital content integration, including social content, CRM, membership, owned digital channels, shared channels, and paid commerce, with an emphasis on agile, reactive content.

• Manage and coordinate senior partners and channel experts within the organization to ensure alignment.

• Create and implement integrated content plans across platforms, reducing complexity and duplication.

• Ensure seamless connection between paid/organic social and owned/earned channels from a content perspective.

• Collaborate with creative teams to inspire, craft, and optimize world-class content that builds LEGO brand love, grows channels, and drives commercial impact.

Play your part in our team succeeding

Our LEGO Agency is the global in-house advertising agency for the LEGO brand, responsible for crafting award-winning content and campaigns that resonate with audiences worldwide. As a dynamic blend of strategists, creatives, and production leads, we specialize in integrating social and digital content across a vast ecosystem. Our expertise lies in connecting teams and aligning senior partners to deliver world-class content that not only builds communities and fosters deep brand love but also drives meaningful commercial impact. With a strong focus on seamless digital integration, we bring the LEGO brand to life across all platforms.

Do you have what it takes?

• Significant experience in a digital strategy / business leadership role.

• Experience of using data-driven planning tools, audience insight (qualitative and quantitative) and effectiveness data to build plans.

• Experience of working with channels / media owners to develop strategic / creative and executional thinking.

• Ability to stay ahead and move with consumer behaviours, technology platforms, and cultural shifts.

• Excellent communication skills – written, verbal, and emotional to be a key member of our team.

• Passion for creating communication work that has an impact, that matters and that’s memorable!

Preferred

• Experienced within a global strategy/ marketing lead context beneficial or working within a ‘multiple markets / regional’ capacity.

• Excellent thought leadership and presentation skills.

• Big team and cross-org collaborations.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.