Digital Marketing Manager – Maternity Cover until end Aug 2025

Job Description

Are you ready for an exciting journey? Come and help craft the story of one of the world’s most loved brands and the #1 toy brand in the Benelux region!

This is an excellent opportunity for a digital marketeer who is inspired to work for a purpose driven global company, where children come first and where we strive to develop the builders of tomorrow.

Please note: The LEGO Benelux office is located in Brasschaat, Belgium (nearby the Dutch border). We can offer a local Belgian or Dutch contract depending on the country in which you are currently living in.

We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office/store location and 2 days from home.

No relocation assistance is offered for this position.

Core Responsibilities

• Translate the global digital media strategy into a local Benelux context. Develop and lead the digital strategy incl. budget recommendations and planning.

• Act as a digital consultant and subject matter expert on digital marketing and media management for the local team (incl. Search, Paid and Organic Social, Programmatic, YouTube advertising, gaming advertising, digital partnerships).

• Collaborate with our owned digital channels, such as LEGO Life, LEGO.com & LEGO Social channels.

• Drive performance measurement, translating performance data into practical insights. Work with the media agencies to optimise campaigns and develop short and long term testing roadmaps.

• Take charge of planning the Retail media advertising strategy on the main retail media platforms.

• Drive alignment and collaboration with all brand teams, eCommerce, regional teams and external partners to ensure efficiency and consistency in execution.

Do you have what it takes

• Extensive relevant experience in digital marketing from agency, start-up or premium consumer brand. Affinity with both the Dutch and Belgian media landscape is necessary.

• Proficient knowledge of digital channel management and ability to connect digital metrics & objective key results with overall marketing and business objectives.

• A good understanding of GDPR, SEA, Display, Programmatic Video and Retail Media advertising strategies.

• Track record of crafting and rolling out innovative, strategic and comprehensive digital marketing projects.

• Budget overview, direction setting and coaching.

• Fluent in English and Dutch, both spoken and written; CV must be submitted in English,

#LI-MD1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.