Community Engagement Manager, China

Job Description

Are you a community expert who would love to be at the forefront of shaping and delivering best-in-class engagement across our owned and earned platforms? Are you passionate in delivering critical business value and driving engaging and meaningful experiences for the LEGO Group’s audiences?

Here's a fantastic job opportunity for you to help us make a step change from a world-renowned customer support center to a best-in-class and innovative digital engagement center for communities, driving measurable value for our company across consumer touchpoints and constantly identifying new opportunities for driving value through engagement!

No relocation assistance is offered for this position

Play your part in our team succeeding

Our team is at the forefront of delivering exceptional consumer engagement and support globally. Delivering engaging experiences for our LEGO Communities requires a growing focus on social media interaction, engagement with kids on our owned platforms and gaming communities, providing proactive shopper assistance, and fostering two-way engagement at various touchpoints.

Core Responsibilities

• Develop and implement a prioritized roadmap for China community engagement, delivering measurable results that support audience needs and commercial priorities
• Support China digital transformation and leverage local trends, platforms and cultural needs, through fostering best in class engagement and moderation across earned, owned and shared communities (including but not limited to social media platforms, apps, fandom communities and creator relationships)
• Implement a robust measurement framework to demonstrate the value and impact of our efforts in China; Identify and implement opportunities to nudge consumers to ecosystem touchpoints and support LEGO membership and personalization strategies
• Embody the voice of the LEGO consumer / community needs and advocate relentlessly for initiatives that will contribute to China business growth and brand representation, working closely with our Global Community Engagement and Sandbox Senior Manager and local China Innovation Lead, to ensure the right pilots and projects are prioritized
• Collaborate closely with Global Community Management and Moderation colleagues, Consumer and Shopper Engagement functions, local China marketing team, agencies and partners, to unlock mutual opportunities and deliver on cross-functional needs

Do you have what it takes?

• Significant experience in a similar role within a sophisticated, global organization, with extensive background and community engagement experience across local digital platforms, social media, apps, fandom and creator relationships
• Deep cultural understanding of the China market, including audience needs and behaviors, platform capabilities and nuances, effective ways of working and cultural relevancies
• Proven people leadership experience, with the ability to empower, inspire and support high performing teams to deliver against meaningful business goals
• Highly accomplished in supervising and identifying trends and knowledge of / ability to evaluate platforms, tools and partners that can help the LEGO Group advance its digital consumer and shopper engagement experiences
• Strong awareness of consumer and shopper needs and behaviors across digital platforms, with the ability to identify the right actions and initiatives to engage, sustain and drive consideration in these audiences
• Familiarity with online / child safety considerations, risk assessment and mitigation strategies in digital worlds, including collaborating with relevant partners to effectively manage and mitigate crisis comms and issues management scenarios
• Ability to positively influence and drive impact through effective partner management, collaboration, presentation and communication skills
• Proficient in both Chinese and English

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.