Business Lead, Fan Creator Programme

Job Description

Are you excited about shaping the vision and strategic roadmap for a groundbreaking LEGO Fan Creator Program that drives real business impact? If so, this is your chance to make it happen!

Core Responsibilities

Contribute to scale LEGO fandom across audiences by utilizing the OESP marketing model and support the Build, Direct Lasting Relationships (BDLR) strategy. Drive value creation for LEGO fan Creators and collaborators across the LEGO Group for mutual benefit.

• Build and implement the overall fan media business strategy and its value proposition, business rationale and case along with operational infrastructure for collaboration with fan creators

• Collaborate with customers to make sure the program aligns with and supports Portfolio, Brand and Commercial objectives

• Define annual critical metrics and quarterly goals and achievements for implementing and operating the program in collaboration with DCE matrix

• Arrange the overall development of the Creator program within the LEGO organization and secure company-wide integration

• Track performance and outcomes - leverage data and analytics to build a proven foundation of insights regarding performance of creator driven value creation to guide further program development and target setting

• Drive the continuous development roadmap for the program with evolved strategic frameworks and collaboration with partners to constantly ensure that the program to meet Creator and Business needs

• Ensure that significant and measurable value is crafted for both Creators and the LEGO Group, proven in OESP and support the BDLR strategy

Play your part in our team succeeding

Digital Consumer Engagement is transforming to deliver direct and long-lasting relationships with consumers. This role sits within our Grown-Ups Engagement team who strive to bring adults closer to our products. No matter if they’re a parent, gift-giver, AFOL, or all three.

Do you have what it takes?

• Competence in building strategy and driving business/value creation in a global, matrixed organization

• A deep understanding of marketing and content strategy in the context of an international sophisticated organization

• Be a thought-leader who drives the LEGO Creator program forward with many internal and external partners and keeps it ahead of the curve

• Strong understanding of the nature of fandom

• Experience in using data to identify and describe consumer/fan segments in an addressable way and to measure audience health

• Strong written and oral communication skills

• Knowledge around ‘the Creator Economy’, how it works, how mutual value is created and how this area is constantly evolving

Location: Billund, Denmark, with a flexible work model allowing 2 days/week remote.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.