BU Marketing Investment Planning Manager

Job Description

Keen to champion tailored marketing investment strategies to fuel the growth of LEGO's Business Units, maximising sharp analytical insights and close collaboration with marketing leadership teams?

Help us turn insights into impactful marketing decisions!

Core Responsibilities:

• Orchestrate marketing investment plans for 2-3 Business Units, ensuring their strategies support regional financial goals and the overall company strategy.

• Optimise Return on Marketing Invested (ROMI) with tailored strategies that reflect the unique demands of each Business Unit (factoring particularly Occasions and specific brand Equity in markets).

• Work in partnership with BU’s to translate global calendar into BU marketing plan and stay up to speed on BU plan changes.

• Analyse internal data and leverage insights from data science teams to advise strategic budget allocations in the absence of marketing mix modeling.

• Advise Business Units on budget management to enhance marketing effectiveness and meet strategic priorities.

• Work closely with marketing leadership to integrate Business Units' needs into broader Regional Integrated Commercial Planning (ICP) process.

• Maintain clear communication and transparency.

• Proactively handle risks associated with marketing plans, formulating adaptive strategies to meet Business Units' growth targets.

• Set tailored marketing spend guidelines that resonate with regional norms yet cater to the specific needs of the Business Units.

Play your part in our team succeeding!

In the unique setup of small business clusters, the BU Marketing Investment Planning Manager plays a crucial role in bridging local market nuances with regional strategic objectives. This individual will not only drive the marketing momentum of individual Business Units but will also ensure that their investments are astutely aligned with The LEGO Group’s overarching goals, driving maximum efficiency and impact.

Do you have what it takes?

• Minimum 6 years of experience in marketing investment planning, preferably within a multi-business unit environment.

• Solid understanding of data analytics, financial modelling, and investment optimization in marketing.

• Experience in strategic planning with the ability to guide investment decisions in line with corporate objectives.

• Able to handle various internal and external partners, capable of building constructive relationships with marketing leadership and cross-functional teams.

• Agile and adaptable to changing market conditions and internal demands.

• Experience working closely with data science teams or similar resources to guide decision-making in data-rich environments.

• Effective collaborator with experience in shared resource settings, balancing the needs of multiple Business Units

#LI-JL3

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.