Brand Relations manager

Job Description

Are you a passionate expert in brand management who would love to help shape, further develop and amplify one of the world’s most beloved family brands?

Here's an excellent job opportunity for you to bring your passion and drive to maximize LEGOLAND attractions use of the LEGO® IP across the LEGOLAND® estate by providing expert brand support and collaborative LEGO brand management!

You will work closely with LEGOLAND attractions as the ultimate physical manifestation of the LEGO brand to deliver a great brand experience that will thrill and engage millions of families across the world!

No relocation assistance is offered for this position.

Play your part in our team succeeding

The Merlin Partnership team is a part of the Product and Marketing Development division in The LEGO Group. Our overall responsibility is to drive the strategic partnership between The LEGO Group and Merlin Entertainments.

Our purpose is to leverage synergies and create consistent and connected experiences across LEGOLAND attractions and The LEGO Group. In this role you will be a part of the team responsible for brand, marketing and innovation within Merlin partnership team.

Merlin Entertainments is the second largest theme park operator in the world. Among others, the group owns and operates 10 LEGOLAND Parks, 25 indoor LEGOLAND Discovery Centers, 9 LEGOLAND Hotels and 4 LEGOLAND Water Parks with more than 17 million guests a year.

Core Responsibilities

• Be the brand ambassador and help build strong LEGO brand experiences across LEGOLAND parks and Discovery Centers.
• Ensure accurate representation of the brand across the global suite of LEGOLAND Parks, Hotels and Discovery Centers.
• Drive the brand approval process for the region (as licensor for the LEGOLAND brand)
• Act as brand approval tool system administrator.
• Maintain and develop our LEGOLAND Brand Portal.
• Drive and/or support the development of brand guideline documents
• Engage directly with LEGO Group and Merlin Entertainment team members across region to ensure LEGO brand training, approvals and compliance meet expectations.
• Be part of global brand relations team and ensure alignment on the Approvals, Assessment and Training workstreams across regions.

Do you have what it takes?

• At least 3-5 years of experience handling a top tier global brand/IP
• Could potentially come from a role as a brand manager, licensing manager or project manager in a creative agency or big brand companies.
• Demonstrated project management skills.
• IP management or leisure industry knowledge and experience preferred.
• Demonstrated ability to navigate a sophisticated people network and communicate effectively across different cultures, roles and levels of seniority.
• High degree of personal integrity.
• Strong collaborative and partnership attitude
• Flexible and resilient towards project/situation changes.
• Ability to balance global direction and localized approach.
• Proficient in both Chinese and English

#LI-SZ

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.