Associate Brand Manager, Masterbrand

Job Description

Are you passionate about bringing innovative and impactful marketing campaigns to life, while building a beloved brand for the future?

Bring your marketing passion to our team to deliver on our mission and support and deploy local brand marketing in partnership with media, licensing and retail partners to drive brand health and sales growth in the U.S. Market!

Core Responsibilities

Franchise/Brand Marketing Planning, Implementation, & Project Management (60%)

• In partnership with U.S. Brand colleagues, manage internal and external agencies partners to deliver localized, integrated plans for masterbrand marketing that drive brand equity, build active share (penetration), re-activation (repeat purchase), and frequency for the LEGO Group

• Contribute to the annual U.S. Marketing objective-setting process and masterbrand communications planning to ensure efficient and effective marketing plan executions for the LEGO® brand

• Collaborate with other marketing teams to optimize platform integration, agency relationships, and performance frameworks, ensuring alignment of activation plans with overall media and brand strategies

• Foster strong internal relationships with the customer teams to deliver integrated activation plans across channels and platforms

• Support Senior Brand Manager in managing partnership (agencies, IP, and, vendor) relationships as designated brand responsibilities require

Business Management (40%)

• Manage budgets and financials related to marketing campaigns and overall business health

• Constant analysis and evaluation of brand and campaign performance and initiate corrective actions where necessary; share findings and input to the integrated marketing teams for future program development

• Establish best retailer strategies in conjunction with the sales/customer teams and provide support for customer sell-in of critical marketing programs

• Work closely with the customer, trade marketing, and eCommerce teams to build coherent shopper activation plans and consumer insights to drive performance

Play your part in our team succeeding

Bring your marketing expertise to our team to deliver on our mission to inspire and develop the builders of tomorrow! This role presents the opportunity to deploy local masterbrand marketing initiatives in partnership with media, brand, licensing, and retail partners to drive brand health and sales growth in the U.S. Market.

The U.S. Marketing department is responsible for crafting and fostering consumer demand by converting consumer, shopper, and market insights into compelling, creative, and innovative marketing programs that remain grounded in a strong commercial understanding and focus.

This individual will join the U.S. Brand Management team as an Associate Brand Manager, serving as a lead on activation, measurement and evaluation of the U.S. BU annual masterbrand marketing programs and campaigns to drive brand equity and sales growth.

Do you have what it takes?

• 3+ years in a marketing role, ideally in CPG, entertainment, or technology marketing; agency experience a plus

• Strong analytical skills and record of identifying and capitalizing on commercial opportunities to drive brand growth and health

• Effective collaborator and negotiator who is passionate about building relationships across functions and business units in a matrixed organization

• Experience driving strong retail partner relationships and implementing marketing programs to build joint commercial value with larger retailers

• Proven success in driving meaningful innovation. Consistently seeks new ideas and new approaches, not shying away to take educated risks.

• Demonstration of strong media skills, including digital marketing, understanding of all major channels, critical metric setting, and measurement

• Ability to deliver multiple priorities simultaneously at scale with speed and on budget

• Outstanding presentation and writing skills with the ability to convey a compelling and concise message, and to engage and inspire colleagues

• High level proficiency in Microsoft Office, especially Excel and PowerPoint, in order to drive quality business analyses and communication.

• Domestic travel required

• Additional experience in digital marketing, trade marketing, public relations, or key account management a plus!

Additional details on this position

• The salary for this position has a range of $78,800 - $118,300 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.

• This position will initially be based at 10 St. James Street in Boston, before moving to a new office location at 1001 Boylston St by mid-2025. Our hiring teams will discuss this with you during the interview stages.

• Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

#LI-SW2

#LI-Hybrid

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
 
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
                                                                                                                                             
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.