As Executive Vice President and Chief People Officer, Loren I. Shuster leads the People, Places and Culture organisation, which brings together expertise, passion and creativity to build an inspiring and engaging work environment for more than 25,000 global employees.

Loren oversees the development and implementation of the company's people strategy, which focuses on attracting, developing and retaining diverse and talented people and ensuring they have workplaces in which they can thrive. He is also responsible for the LEGO Group’s social responsibility efforts which focuses on developing children’s critical skills in the community with learning through play initiatives, in addition to the company’s Corporate Brand Communications function which works to build and protect the LEGO Brand.

Loren joined the LEGO Group in 2014 as Chief Commercial Officer, bringing with him a range of experience including commercial, marketing, and general management from his senior leadership positions within commercial and marketing at Google, Nokia and other multinationals. In 2017, Loren stepped into his current role as Chief People Officer of the LEGO Group.

Loren is a member of the Board of Directors for Boku Inc. - a leading provider of mobile-first payment solutions. He is also a member of the International Advisory Board of the Institute of Business Ethics. Loren holds an MBA and Executive Master's degree in Organisational Psychology from INSEAD and a Bachelor of Commerce from McGill University.